Epom Mobile Ad Server is changing mobile ad serving technologies. With its help publishers can effectively monetize their inventory and increase ads fill rate to up to 100%. Specific mobile targeting, advanced system of creating analytical reports, availability of mobile rich media formats - these and more make Epom Ad Server an essential tool for successful digital advertising management.

1. Epom Mobile Ad Server

2. Overview
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For Mobile Web and Mobile Apps (Android&iOS)
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MRAID&MMA compliant
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Integrated access to all major mobile networks
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Supporting all mobile formats, standard, custom and reach media
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Mobile-specific Targeting
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Supports JS, iFrame, and image tags
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Multi-screen support with screen size detection
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Campaign delivery by campaign weight, individually configurable
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Detailed analytics on mobile inventory performance

3. Go mobile, use Epom
More Money
Due to proper optimization working with multiple ad networks, precise
targeting, extensive reporting, low ad serving costs, and ability to monetize
your remnant inventory
More savings
Pay-as-you-go pricing. No set-up fee. No monthly minimums. Free banner
hosting. Free targeting. Free SDKs
More efficiency
Properly optimize your campaigns
More simple
Everything is in one place - No need for separate ad server dedicated to mobile
More reliable
99.75% of uptime SLA is guaranteed

4. Epom Mobile - Top Features
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All best paying mobile networks integrated into Epom
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Run ads for mobile web and in mobile applications
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Manage all mobile ad serving options with a friendly interface
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Deliver ads to all your customer’s devices (desktop, laptop, iPhone, iPad, Android)
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Targeting by carrier, device, operating system, vendor, profound geo-targeting
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Supporting all mobile formats, standard, custom and reach media
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Supports JS, IFrame and image tags
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Multi-screen support with screen size detection
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Campaign delivery by campaign weight, individually configurable
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Pre-made integration of non-reserved inventory mediation partners
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Detailed analytics on mobile inventory performance

5. Integrated Ad Networks
With Epom Mobile Ad Server you have an access to 30+ best-paying mobile networks
(such as AdMob, InMobi, Smaato, JumpTap, etc) which can guarantee higher eCPM,
maximize fill rates and gives revenue increase by at least 50%
All best paying mobile networks integrated into Epom:
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AdMob
InMobi
Jumptap
Airpush
MobFox
MobGold
Tapjoy
Millennial Media
LeadBolt
YOC Performance
Hunt
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Smaato
Adfonic
Mobclix
Buzzcity
Mojiva
Madvertise
Adfonic
Greystripe
Microsoft Mobile Advertising
Moolah Media
TapIt

6. Campaigns Management
• Easy to use trafficking interface
• Real-time impressions, click and conversion reporting
• Installations tracking for iOS and Android
• Scheduling campaigns by date and time range
• Auto-optimization
• Campaigns delivery by campaign weight, individually configurable
• Apply Mobile-specific Targeting & Limitations
• Employ multiple pricing models including eCPM, CPC and CPA

7. Ad Formats and Sizes
Creatives Support
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Banner images and rich media creatives.
Standard and mobile formats (320x50,
300x250, 728x90, 160x600), and custom sizes
Ad Sizes
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Smartphone sizes
Tablet sizes
Custom sizes
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Supports JS, IFrame, and image tags

8. Targeting Capabilities
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Geographic location (up to city level)
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Operating System/Platform: iOS, Android, etc.
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Carrier/Carrier Type: AT&T, Verizon, WiFi, etc.
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Vendor: Samsung, HTC, LG, etc.
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Device
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Frequency Capping
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Retargeting Capabilities
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Custom Targeting

9. In-apps Advertising
Advertising on mobile becomes easy with ad
management SDKs for Android and iOS. Apply
a variety of techniques, mix different networks
and direct advertisers, get amazing results in
app monetization.
With Epom Mobile Ad Server you have an
access to 20+ best-paying mobile networks
(such as AdMob, InMobi, Smaato, JumpTap,
etc) which can guarantee higher eCPM,
maximize fill rates and gives revenue increase
by at least 50%.

10. Epom's Android SDK
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Support of apps for: Android (Version 1.6 and higher)
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Supports all standard ad formats in Mobile Apps: Image
Ads, Rich Media Ads
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Caching & Offline delivery
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Ad Refresh for updating the ads after a customizable time
period has elapsed
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Cross app unique user detection

11. Epom's iOS SDK
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Support of apps for: Android (Version 1.6 and higher)
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Supports all standard ad formats in Mobile Apps: Image
Ads, Rich Media Ads
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Caching & Offline delivery
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Ad Refresh for updating the ads after a customizable time
period has elapsed
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Cross app unique user detection

12. Installation Tracking
Epom enables to tracks app installs from Google Play and App Store via unique app
tracking SDK's for iOS and Android, even though the direct access to such statistics isn't
usually provided.
We use technology commonly used as fingerprinting technology which is applied in:
• Epom App Tracker SDK for iOS
• Epom App Tracker SDK for Android

13. Mobile Mediation for Apps
iOS*:
Android*
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InMobi
iAd
AdMod
Smaato
Jumptap
YOC Performance
Milennial Media
Inneractive
TapIt
WapStart
Mojiva
SmartmAd
Komli
Matomy
TapIt
* we add new ad networks upon request
InMobi
AdMod
Smaato
AdIquaity
YOC Performance
Milennial Media
Inneractive
TapIt
WapStart
Mojiva
SmartmAd
Komli
Matomy
TapIt
Cauly
Vserv

14. Premium Assistance
Epom provides premium assistance for all new users. You can ask your Personal Assistant
to help in transferring your existing campaigns to our ad server. You will save your time
and efforts while our export will assist in every step of the process
Personal Assistant will provide you with assistance on:
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Setting-up campaigns
Trafficking
Campaign optimization
Campaigns analysis and optimization
Reporting and forecasting

15. Case Study – 4shared
The challenge:
4shared.com used OpenX solution for ads delivery, but wasn’t happy with
its mobile solution
The solution:
4shared decided to try Epom ad server as a test to see if it will be able to
serve all inventory including mobile
The result:
Epom ad server managed to deliver all 4shared ads to the right audience
thus increasing profit up to 23%. CTR and ROI optimization options helped
4shared to get most of their inventory
The conclusion:
I am happy to recommend using Epom ad server
Andrew Luilko, Sales Director at 4shared.com

16. Contact Us
For cooperation requests: sales@epom.com
For technical support: support@epom.com
Skype: Epom.sales
Epom_Support_Team
Phone: +48 22 219 5028
+48 22 389 50 09
Website: www.epom.com
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