1.
EMAIL
MARKETING
SOCIAL
MARKETINGVSUSING THE RIGHT CHANNEL
Think about your average day as a marketer – how much time you spend on social
media creating ads, posting status updates as compared to the amount of time you
spend on emailing marketing growing your list, crafting great content, etc. If you
find you’re spending a majority of your time on social media, and little to no time on
your email list, it could be a potentially tragic mistake that could be costing you sales.
Here’s why.
3.9
BILLION1.39
BILLION
232MILLION
Total number of Twitter
monthly active users
Total number of Facebook monthly active
users
Total number of worldwide email
accounts
ENGAGEMENT AND REACH TELL THE STORY
EMAIL MARKETING SOCIAL MEDIA
20% - 30%
Open rates for email
marketing messages
6%
Organic reach on Facebook
.5%
Click-through rates on Tweets
S U M M A R Y
YOU ARE 6X MORE LIKELY TO GET A CLICK-THROUGH FROM
EMAIL THAN FROM TWITTER
YOUR MESSAGE IS 5X MORE LIKELY TO BE SEEN THROUGH EMAIL
THAN FACEBOOK
Presented and created by:
EnvisagerSTUDIO
www.facebook.com/EnvisagerStudio
https://twitter.com/EnvisagerStudio
http://envisager.net/envisager-blog
EMAIL ACCOUNTS = 3X > FACEBOOK + TWITTER COMBINED