Simple ways and quick tips to online business strategies for anyone in any business.

1. Online Business
Strategies for Any
Organization
http://entreprenovator.wordpress.com
http://marketingplanbook.wordpress.com
entreprenovators@gmail.com
check out our Marketing Plan e-Book 1

2. Objective
To have online business
strategies that can be used
profitably
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3. Strategies
1. Be visible online and build traffic
2. Build partnership online in few key sectors
3. Embrace social media friendly site
4. Go mobile
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4. Tacticals – Be Visible Online and Build Traffic
• Create page on Facebook and MySpace
– Update news to fans
– Facebook Advertising to promote page
– Promote internally (staffs with FB/MS account)
and viral among friends
– Bring up highlights news
check out our Marketing Plan e-Book 4

5. Tacticals – Be Visible Online and Build Traffic
• Identify visitors profile and top content
– Demographic of current visitors
– Inventorize and classify current content
– Identify current customers (online, print and other
media)
– Re-purpose content e.g. pictures album change to
UGC restaurants album and run contest (get
partner’s to advertise/joint advertise)
check out our Marketing Plan e-Book 5

6. Tacticals – Be Visible Online and Build Traffic
• Identify existing columnist and journalist
– Check their specialty and strengths
– Position it online and drive traffic
– Engage online readers (they are different from
offline readers in many ways)
– Relook at news presentation on the website
(currently dull!!)
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7. Tacticals – Be Visible Online and Build Traffic
• Online Advertising structure re-visit
– Inventorize current ads space online
– Pricing schemes based on assets location and
performance
– Added service such as graphics, flash, artwork
etc..
– Minimum size online - and provide packages
– Identify media agencies in online business and
propose working arrangement + incentives
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8. Tacticals – Build Partnership Online with Key Sectors
• Identify key sectors and invite them
– Sectors: Travel, Hotel, Healthcare, Fashion and
Restaurants
– Get them to advertise online for hot deals,
coupons booklets (FOC or Pay)
– Joint-advertising space with two key sectors
– Leverage on partner’s site as well
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9. Tacticals – Build Partnership Online with Key Sectors
• e-Newsletter communication
– Written from Manager, Strategic Partnership
(personal yet professional)
– Content: 1) Summary of the quarter 2) Business
insights from businesses around the world 3)
Promotion from you 4) Promotion/Deals from
Advertiser
– Personalized letter to potential advertiser and
media agencies (invite them to advertise)
– Allow interaction between clients through shared
events
check out our Marketing Plan e-Book 9

10. Tacticals – Embrace Social Media Friendly
• Enable and empower site and visitors
– Adopt social media features e.g. comment,
forward to friend, rate, tag, share to blog or other
sites etc..
– More interactive ads and communicate with the
target audience individually
– Build membership and provide special content
and feature e.g. personalized page, webinars etc..
check out our Marketing Plan e-Book 10

11. Tacticals – Embrace Social Media Friendly
• Targeted communication
– Profile visitors and create personas
– Assist advertisers to do targeted online advertising
with existing profile
– Introduce new service to advertisers such
Customer Survey (thematic or product centric)
– Search marketing (powerful search capability)
check out our Marketing Plan e-Book 11

12. Tacticals – Go Mobile
• Democratize the information and tools
– Site can be viewed and interact using mobile
phone
– Opt-in mobile content push to visitors mobile
– Assist advertiser to create mobile advertisement
– Mobile applications (i-Phone, Blackberry, Nokia)
check out our Marketing Plan e-Book 12

13. Summary - Focus Areas
Over Communicate
Build
Traffic
Social Online Build
Media Networks
Ads $$$
Build
Advertisers
Performance Mgmt
check out our Marketing Plan e-Book 13

14. Potential Revenue
Streams

15. SERVICE Membership Model
1
Basic Premium Corporate
Membership Membership Membership
-access to all lifestyle -access to all lifestyle content -this is targeted to businesses,
content -premium membership gives primarily SMEs.
-membership is used to access to more services -Services created around this
track users behavior available on the portal. need to be tailored to
and preference during -Services such as postal, e- business needs.
browsing. banking, download -Services such as courier,
movies,MP3 songs etc.. collaboration tools, storage,
tele-conference etc..
check out our Marketing Plan e-Book 15

16. SERVICE Advertising Model
2
Video/Audio Articles Commercial Online
Directories Viral Features
Ads Sponsorship Ads Banners
-allow company -Ads placement -Thematic article -Buy viral -Provide -More
listing i.e. Yellow on the portal about business, features so the placement for interactive
Pages -Value-added lifestyle, fashion content can the ads. banners that can
-it can annual service can be etc..but paid by reach to more -It can be ‘shout’.
fee or one time creative the advertiser people. attached to -besides banners
-Value-added direction and -Value-added -if you have related articles can be linked to
service can be design service is good content it to promote cross separate
link to copywriting and is worthwhile to selling microsite
website/compan design spread it around -Value-added
y profile service is
microsite
development
and design
check out our Marketing Plan e-Book 16

17. SERVICE Premium Service Model
3
Sports Online
Web Premium Social
Postal SMS/Email Score Storage/
TV/Radio News Network
Tracker Back Up
MULTI PRICING MODEL
Pay Per Use Fixed Term Usage Membership Contractual
check out our Marketing Plan e-Book 17

18. If there is only ONE POINT to take home..it is going to be..
Over Communicate with
customers and stakeholders…
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19. Thank You
http://entreprenovator.wordpress.com
http://marketingplanbook.wordpress.com
entreprenovators@gmail.com
check out our Marketing Plan e-Book 19