O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
facebookadvertisingsculpt(demystified)
“Facebook is entitled to do whatever itwants with your news feed, includingusing it to convince you to pay forpromotional ...
#EntreAds
before webegin…
page vs. profile
page vs. profile
so…
why facebook humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaig...
why facebookads extend reach drive traffic | sales test messaging | offers grow community | audience promote event | ...
hyper-target
You can only reach16% of yourfans, organically.myths
Set it and forget it.myths
ready to getstarted?
HEREHERE
HEREHEREHERE
setup
demotargeting geointerests
targeting tipTake 5-10 of your most activefans | customers. Look at theirprofiles. Observe interests.How can you create ad...
pricing models
sponsored storiesimage | insidefacebook.com
promoted posts
promoted posts
offers
offerswhat canget you$5
*the 20% text rulebe careful
*power editor*next steps*conversion tracking*image | jonloomer.com
MEASURELEARNBUILDiteration process
thanks
(707) SCULPT-0
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Social Media 201: Demystifying Facebook Ads
Próximos SlideShares
Carregando em…5
×

Social Media 201: Demystifying Facebook Ads

374 visualizações

Publicada em

This session will be the more advanced of Entrefest's three social media sessions, this one is focused on how businesses can use Facebook's myriad of advertising tools to build their social media reach, track engagement and measure success. Josh Krakauer of Sculpt, a social media marekting agency, will walk attendees through a selection of Facebook advertising tools and strategies and will share proven methods that are being used by today's small businesses and big brands. Attendees at this session may also wish to attend Social Media 101 during Breakout Session #1 or the Build Your Business's Facebook Page Workshop during Breakout Session #2.

Publicada em: Negócios, Tecnologia
  • Entre para ver os comentários

Social Media 201: Demystifying Facebook Ads

  1. 1. facebookadvertisingsculpt(demystified)
  2. 2. “Facebook is entitled to do whatever itwants with your news feed, includingusing it to convince you to pay forpromotional tools, because it owns yournews feed -- not you.”- Matt Ingram, GigaOm
  3. 3. #EntreAds
  4. 4. before webegin…
  5. 5. page vs. profile
  6. 6. page vs. profile
  7. 7. so…
  8. 8. why facebook humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns*customers/community
  9. 9. why facebookads extend reach drive traffic | sales test messaging | offers grow community | audience promote event | app | page
  10. 10. hyper-target
  11. 11. You can only reach16% of yourfans, organically.myths
  12. 12. Set it and forget it.myths
  13. 13. ready to getstarted?
  14. 14. HEREHERE
  15. 15. HEREHEREHERE
  16. 16. setup
  17. 17. demotargeting geointerests
  18. 18. targeting tipTake 5-10 of your most activefans | customers. Look at theirprofiles. Observe interests.How can you create ads thattarget people like them?
  19. 19. pricing models
  20. 20. sponsored storiesimage | insidefacebook.com
  21. 21. promoted posts
  22. 22. promoted posts
  23. 23. offers
  24. 24. offerswhat canget you$5
  25. 25. *the 20% text rulebe careful
  26. 26. *power editor*next steps*conversion tracking*image | jonloomer.com
  27. 27. MEASURELEARNBUILDiteration process
  28. 28. thanks
  29. 29. (707) SCULPT-0

×