Próximos SlideShares
Carregando em…5
×

# Escenari2013: Els Grups d'interès

238 visualizações

Enric Madrigal explica a l'Escenari 2013: Canviem o ens canvien? quines estratègies seguir per comunicar-nos amb els gups d'interès, sempre seguint els paràmetres de l'RSO.

• Full Name
Comment goes here.

Are you sure you want to Yes No
• Seja o primeiro a comentar

• Seja a primeira pessoa a gostar disto

### Escenari2013: Els Grups d'interès

1. 1. !"#\$%&()*+,-.)!(%\$")/\$)012)3)14567&\$!"#\$%&()*+,-.)!(%\$")/\$)01213456&\$. 783%9:%5)/\$);3<&=\$">);3#\$/(=\$%5">) \$<?\$">)/3#:=\$%5&#(@)()/&/\$")A:\$) 43=\$%);&5)/\$)?\$")3;\$&#(3%")/B:%) "("5\$=&7 !"#\$%&\$()&*+\$,-.\$*&/\$+012/\$3(45*06/ !"# !%(#)8&/(9&:)()8();)<:\$(/&)-)/\$)=>:(4:)/\$)*+,*
2. 2. !"#\$%&()*+,-.)!(%\$")/\$)012)3)14567&\$0\$?&#(@)()\$?)/(C?\$<)&=D)\$?")EF !\$#
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
8. 8. !"#\$%&()*+,-.)!(%\$")/\$)012)3)14567&\$!"#\$%&()) !!!"#\$%&()*\$+",*-\$&.,"-/0&.1/23\$%&(-*\$+",*- 4!.%%&563\$&.,-/0&.1/2 4278*\$569:;6<=6>>6<< !*#