Enterprise Ireland - eMarketing Event - Athlone- March 2014

1. Enterprise Ireland eBusiness Workshop
Athlone, 27th March 2014

2. Think different about marketing

3. Export B2B marketing.
Deep digital expertise.
Marketing & full production team.
www.maverick-intl.com

4. Our Team

5. Transformative marketing programs.
Fire up your marketing engine

7. How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.

8. How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.

9. Research
The 3C’s. Insights.

10. Purpose
Why does the business exist?
What difference are you trying to
make?

11. Position
What do you want to own in
the customer’s mind?
 Reality is in the customers mind.
 Connect with that.
 Hard to change minds.
 Minds are busy.

12. Tactics before strategy is
the noise before defeat
Sun Tzu

13. How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.

14. // Brand
// Pitch
// Images, video, copy
// Website, brochures etc.

15. How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications.
Strategy
Opportunities and
challenges. What to do
and how to do it.
Tactics
Develop a proven set of
marketing tactics.

16. Reach
Get in front of those who have
the most compelling need for
what you offer.
Tactics that draw in new sales and sales
leads 24/7, 365 days of the year.

17. Engagement
Marketing tactics that are proven
to develop an ongoing
engagement with prospects and
customers.
Tactics that drive repeat
purchase, upsell, cross sell and
stimulate referrals.

18. A strong marketing engine
Growth
Strength
Profit

19. Proof

20. Compete with the big boys
Client: Virtual Access
Sector: Telecoms infrastructure
Markets: Global
HQ: Dublin, Ireland
Website(s): virtualaccess.com
Client since: 2012

21. Where VA’s were coming from

23. Re-crafting VA’s pitch & style

27. Brought to life in a new website,
brochures etc.

32. Marketing Tactics

34. Results

35. A strong marketing engine
A steady, flow of high quality sales leads
from international markets.

36. // University of Limerick
Global exposure for online masters.
Client: University of Limerick
Sector: Post graduate education
Markets: Global
HQ: Limerick, Ireland
Website(s): ul.ie/masters-project-and-programme-management/
Client since: UL 2008, CPM faculty 2012

37. With a website and some digital
marketing can you sell a two year,
€13,000 online masters?

38. To people who have never heard of
UL and live 6,000 miles away?

39. Persuade people to choose UL over
Penn State, Harvard and others?

42. Brought to life in a new website

47. Magnetic marketing to find
needles in a haystack

49. Results

51. Safety Storage takes the UK
Client: Safety Storage
Sector: Bespoke chemical storage units
Markets: Ireland & UK
HQ: Limerick, Ireland
Website(s): safetystorage.ie
safetystoragesystems.co.uk
Client since: 2006

52. Can we enter a new market
without a physical presence?

53. With a website and some
search marketing can we
develop the UK market?

60. Marketing

62. Results

63. UK sales from zero to 60% of
turnover in just 3 years.

64. // Dortek
Powerful communications deliver a global
competitive edge.
Client: Dortek
Sector: Industrial doors
Markets: Global
Location: Hull, UK
Website(s): Dortek.com
Client since: 2011

65. Position (USP)
Important for customers, real, true, clearly and consistently
communicated, defendable.

66. Selling a solution. Not a product.

70. Our journey with Maverick has been
hugely positive. We are delighted with
our new communications approach and
website.
Alan O’Kane, Managing Director, Dortek

71. Proven
Fire up your marketing engine and strengthen your business.
Sell More. Sell Faster.
A New Competitive Edge
Increased Client Engagement
Stand Out
Greater Market Reach
Proven Marketing Engine

72. Think different about marketing
Ed Field
087-699-7068
edfield@maverick-intl.com
www.maverick-intl.com