For anyone following the collection and monetization of personal data, the Cambridge Analytica news didn’t come as much of a surprise. Entefy routinely covers developments related to what we call "data trackers," computer systems and devices designed to go unnoticed as they record your sensitive private data. These slides cover 9 examples of tracking happening on smartphones, websites, and even airport security lines. The original research in this presentation comes from the Entefy article, “When you become the commodity: 9 alarming developments in the fight for digital privacy.” https://www.entefy.com/blog/post/514/When-you-become-the-commodity-9-alarming-developments-in-the-fight-for-digital-privacy

1. 9 ALARMING
DEVELOPMENTS
IN THE FIGHT FOR
DIGITAL PRIVACY

2. 2ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
These slides provide insight into apps, web
services, and devices designed to go unnoticed
as they capture your sensitive personal data.

3. 3ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
This presentation was curated by Entefy, the company
building the first universal communicator—an AI-powered
communication platform that helps you seamlessly interact
with the people, services, and smart things in your life.

4. 4ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Chinese researchers
demonstrated that inaudible
ultrasonic signals could
be used to secretly send
commands to smartphones.
Source: https://www.theverge.com/2017/9/7/16265906/ultrasound-hack-siri-alexa-google

5. 5ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
A study found that 400
popular websites use session
replay scripts to collect data
about visitors, often without
disclosure they’re doing so.
Source: https://motherboard.vice.com/en_us/article/59yexk/princeton-study-session-re-
play-scripts-tracking-you

6. 6ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Journalists showed that
Android devices were tracking
users using cell phone tower
triangulation, even with Location
Services off.
Source: https://qz.com/1131515/google-collects-android-users-locations-even-when-loca-
tion-services-are-disabled/

7. 7ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
A major privacy advocacy
group questioned Apple’s
policy of sharing users’
facial recognition data
with third parties.
Source: https://www.reuters.com/article/us-apple-iphone-privacy-analysis/app-developer-ac-
cess-to-iphone-x-face-data-spooks-some-privacy-experts-idUSKBN1D20DZ

8. 8ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
U.S. law is murky about
whether technology companies
are required to build encryption
backdoors that allow secret
government surveillance.
Source: https://www.zdnet.com/article/us-says-it-does-not-need-courts-to-approve-encryption-back-
doors/?utm_campaign=127e3d3140-The_Download&utm_medium=email&utm_source=MIT%20Tech-
nology%20Review&utm_term=0_997ed6f472-127e3d3140-155902325

9. 9ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Cybersecurity researchers
were able to track individuals
using “anonymous” data and
$1,000 worth of location-based
mobile ads.
Source: https://adint.cs.washington.edu/

10. 10ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Yale Privacy Lab researchers
concluded that 75% of
Android apps are secretly
tracking users.
Source: https://www.techrepublic.com/article/over-75-of-android-apps-are-secretly-tracking-users/

11. 11ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Some airports are tracking
visitors’ smartphones to
improve security checkpoint
efficiency, but without first
gaining consent.
Source: http://www.independent.co.uk/travel/news-and-advice/airports-smartphone-tracking-re-
duce-queuing-times-security-passengers-travellers-edinburgh-bristol-a8065846.html

12. 12ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
Uber had special
permission from Apple to
record users’ screens,
though that permission
was later revoked.
Source: https://gizmodo.com/researchers-uber-s-ios-app-had-secret-permissions-that-1819177235

13. 13ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY
The original research in this presentation comes
from the Entefy article, “When you become the
commodity: 9 alarming developments in the fight
for digital privacy.”

14. 14ENTEFY 9 ALARMING DEVELOPMENTS IN THE FIGHT FOR DIGITAL PRIVACY©2018 ENTEFY INC. ALL RIGHTS RESERVED.
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communication platform that seamlessly
connects the people, services, conversations,
contacts, files, apps, smart devices, and smart
things in your digital life.
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