Stanford University Psychology of Facebook presentation. Contact enrique.allen@stanford.edu for questions. Thank you!

1. Automatically sensing your context with status icons Captology.stanford.edu Psychology of Facebook Stanford Persuasive Technology Lab Enrique Allen [email_address]

5. What is she doing here? Did she see me? Is she busy, should I talk to her?

6. zz Dilbert’s Context “ status” Visibility Awareness Accountability Availability Facebook Context Physical Context

7. Hmm… It’s hot outside and noisy maybe I’ll just check Facebook Mobile…

10. What can you infer about context based on icons? Stanford Persuasive Technology Lab Visibility, Awareness text, links, emoticons SMU included in chat display onsite or idle frequently online Chat photo subjects, comments almost anything, mobile timestamp almost always Sometimes tagged Uploading Photos “ is trying to relax”, historical patterns SMUs often include: tasks, materials, recommendations, mobile timestamp rarely included sometimes disclosed SMU “ Save Burma!”, links, comments business, common interest, entertainment/art, geography etc. timestamp members, networks place, street, city Groups Attending Events Facebook Action Emotion Activity Type Availability Friends Location “ Let’s get drunk!”, links, comments party, causes, education, meetings, music/art, sports, trips etc. date & time of event, timestamp RSVPs, networks, groups place, street, city

11. How can auto-status icons help interaction? Stanford Persuasive Technology Lab Enrique Allen “ Tatenda commented at 6:15pm” “ Xiajing is attending next week” “ Joaquin changed his profile picture 2 days ago” “ Sam is offline” “ Eva going for Coffee, updated 5 minutes ago” Visibility “ Ryan is the admin” “ Jenny came” “ Should we hire Dan if he drinks like that?” “ Just ask Jessica on chat” “ Did you see the link Alex posted?” Accountability “ You can message everyone” “ I think they’re at Matt’s party” “ James is so lucky to be in Costa Rica right now!” “ Harry is always online” “ Hey Ben is going downtown tonight” Availability “ Wow everyone’s on Facebook right now” Chat “ Look at what Michelle and Allison are wearing ” Uploading Photos “ Oh no, Julie is sick today” SMU “ Did you hear about what’s going on in Palestine” Groups Attending Events Facebook Action Awareness “ There is a concert nearby”

12. How can auto-status icons help interaction? Stanford Persuasive Technology Lab Enrique Allen “ Tatenda commented at 6:15pm” “ Xiajing is attending next week” “ Joaquin changed his profile picture 2 days ago” “ Sam is offline” “ Eva going for Coffee, updated 5 minutes ago” Visibility “ Ryan is the admin” “ Jenny came” “ Should we hire Dan if he drinks like that?” “ Just ask Jessica on chat” “ Did you see the link Alex posted?” Accountability “ You can message everyone” “ I think they’re at Matt’s party” “ James is so lucky to be in Costa Rica right now!” “ Harry is always online” “ Hey Ben is going downtown tonight” Availability “ Wow everyone’s on Facebook right now” Chat “ Look at what Michelle and Allison are wearing ” Uploading Photos “ Oh no, Julie is sick today” SMU “ Did you hear about what’s going on in Palestine” Groups Attending Events Facebook Action Awareness “ There is a concert nearby”

13. Hmm… She’s going for coffee later… where, with who? “ Eva going for coffee, updated 5 minutes ago”

14. SMU Disclosure Auto Status Icons Contextual Inferences 1 2 3 Deconstructing your status Stanford Persuasive Technology Lab Enrique Allen

15. Examples of Facebook automatically sensing your context persuasively *Examples of what Facebook is implementing *Examples of what Facebook can do Stanford Persuasive Technology Lab Enrique Allen best friends to talk with most interesting SMUs Recommendations display order, preference granularity showing SMUs of friends with recent mutual activity, subscription genres Tailoring pictures of friends online, show who is chatting displaying SMU next to others, profile pictures in status stories, comments and stats Social Proof baiting users to disclose presence, incentives to disclose on site placing question prominently, rewards and games Conditioning displaying SMUs in chat window, number of friends online, chatting activity “ What are you doing right now?” valuable reminders Tunneling (info) detecting active and idle states, providing social cues Chat expired and blank status messages, parsing keywords of updates SMU Facebook Action Surveillance

16. SMU Triggers Context Probability of updating 1 2 3 Stanford Persuasive Technology Lab Enrique Allen Triggering SMU

17. Chat Triggers Context Probability of chat 1 2 3 Stanford Persuasive Technology Lab Enrique Allen Triggering Chat

18. Sensory Cue Response -talking louder in a bar -noticing girl brush her hair -making sure you don’t smell -eating bad food to be polite Physical Context

19. Sensory Cue Response -sharing media text/image/video -processing News Feed and Mini-Feed Stories -maintaining identity Facebook Context

20. zz Dilbert’s Context “ status” Visibility Awareness Accountability Availability Facebook Context Physical Context

21. Automatically sensing your context with status icons Captology.stanford.edu Psychology of Facebook Stanford Persuasive Technology Lab Enrique Allen [email_address]