1. RUBI H2OS MARKEY SURVEY
Greetings,
Rubi H2Os (Pty) Ltd, is a citizen owned company which plans on venturing into the
bottled water industry. Its consultants are now conducting a market survey to find out
from its potential customers, their concerns, and preferences regarding bottled water.
We ask for a few minutes of your time to answer this questionnaire in order to better
serve you in future. Be assured that all the answers you provide will be kept under the
strictest confidentiality.
1. Gender
 Male
 Female
2. Age
 16 ≤ 20  21 ≤ 25
 26 ≤ 30  31 ≤ 35
 36 ≤ 40  41 ≤ 45
 46 ≤ 50  51 ≤ 55
 56 ≤ 60  60 <
3. Occupation
 Student  Unemployed  Employed  Self Employed
 Pensioner/Retired
4. How often do you buy bottled water?
 Daily  Weekly  Monthly
5. What assortment of sizes do you normally buy?
 330mL  500mL  750mL  1L
 1.5mL  5L  10L  20L

2. 6. Why do you buy bottled water?
 Minerals balanced  Water shortage  Convenience
 Affordability  Safe to drink  Cleaner than tap water
Other (Specify):
7. What brand of bottled water do you prefer?
 Nestle  Aquelle  Oasis  Metsi
 Choppies  Woolworths  Bonaqua  Capricorn
 Source  Bene  Food Lovers  Thirsti
 O3  Agua  S24!  Halo
 Waves  Aquartz
Other (specify):
8. Why do you prefer that brand?
______________________________________________________________
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9. What type of bottled water do you normally buy?
 Flavoured – such as lemon, youngberry, strawberry, morula, litchi etc.
 Spring – surface water from springs or wells
 Mineral – water occurring in nature with some dissolved salts present, often
bottled and sold as drinking water
 Still – water that has been distilled, filtered and purified to remove impurities
 Sparkling – water into which carbon dioxide gas under pressure has been
dissolved
10. Why do you prefer that type of water?
______________________________________________________________
______________________________________________________________
11.Please rank your preference, where “1” is your most preferred and “5” is
your least preferred
 Flavoured  Spring  Mineral  Still  Sparkling

3. 12.If your favourite bottled water brand is not readily available, will you buy
any other brand:
 Strongly Agree  Agree  Disagree  Strongly Disagree
13.If another brand offered a lower price than your preferred brand, would
you purchase that product:
 Highly likely  Likely  Unlikely  Highly
unlikely
14.Bottled water products already available in the market are:
 Very Expensive  Expensive  Reasonable
 Affordable  Very Affordable
15.Do you think that bottled water products that are offered at a higher price
have better quality than their competitors?
 Strongly Agree  Agree  Disagree  Strongly Disagree
16. What would you go for, if offered for the same price?
 Quality of water  Quantity of water
Thank you for your participation!!!!