What's role of Ethics by Design? Beyond design, the ethics of digital technology is also connected to its uses. Therefore, we need to anticipate them. More precisely, we must predict how these tools will change individuals and make new behaviors appear.

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Sources : The State of Ethics in Design, Maheen Sohail - medium.muz.li • Du design thinking au design éthique :
redonner du sens à l’innovation / Ethics by design : comment penser l’éthique en technologie ? - maisouvaleweb.fr
Qu'est-ce que le Design Éthique ? - vuxe.fr • Le design numérique peut-il être responsable et social ?, Karl Pineau - usbeketrica.com
Holberton-Turing Oath - holbertonturingoath.org • Collectif BAM - collectifbam.fr • Ethical OS - ethicalos.org
ethics by design
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Morality focuses on good and evil. It defines
what’s forbidden, accepted or encouraged.
It also establishes rules and norms. They can
be explicit or implicit, depending on the
context (social, religious...).
morality
ethics by design
Ethics is the part of philosophy dealing with
the foundations of morality and is based on
reason. It varies according to cultures and
individuals, and essentially concerns how to
live well with our fellow human beings.
ethics
forbidden permitted encouraged
live better
Design, in this case, refers to all types of tangible
and intangible "projects" or "concepts".
Nevertheless, many of the ethical issues it raises deal
with digital technologies. Their sudden appearance, in
addition to the fact that those technologies are in a
virtual, non-physical, world, left a legal and moral void.
Finally, business ethics, without a legal framework, often
doesn’t change much, as long as consumers accept the
product/service as it is.
Beyond design, the ethics of digital technology is also connected
to its uses. Therefore, we need to anticipate them. More precisely,
we must predict how these tools will change individuals and
make new behaviors appear.
it refers to many subjects
Transparency
towards customers
Digital
divide Tracking
...
Infobesity inclusiveness
Predictive algorithms
and free will
Big Data and personal
data protection
Boundaries in
private and pro. lives
ethics
design
business
Dark mode
Search engine that doesn’t
track its users’ data
A practice of interface design (web page, mobile application,
software, etc.) considered as highly unethical. It intends to mislead
the user to obtain the desired action from them. The dark UX can be
used, for example, to trigger a purchase, a subscription to a
newsletter, or to cause an unintentional click on an ad.
We also need to know if digital key-players would be able to
legislate their own creations. Ethical conflicts, like the one
raging between the GAFAs and the European Union, raise
issues around the governance on the virtual world.
Mobile phone
manufacturers with
replaceable parts
Some applications offer a dark
mode that saves battery power
and reduces eye damage
WITH AN ETHICAL DIMENSION
WITHOUT AN ETHICAL DIMENSION
products and services
example of a design concept
dark pattern
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S A L E SNOT TO MISS
A strand of hair
on my screen?
where is the ethics by design?
Many charters, rules and oaths
were created to fill the void.
Holberton-Turing Oath
Like the doctors' Hyppocratic oath, AI
specialists created the Holberton-Turing oath.
ethical design according to the Bam Collective
OS Ethical Guide
COMPRENSIBLE: A service whose design
is comprehensible means that one can
understand the way it was created.
to anticipate technological impacts, 8 risk zones:
1. Truth, Disinformation, Propaganda
2. Addiction & the Dopamine Economy
3. Economic & Asset Inequalities
4. Machine Ethics & Algorithmic Biases
5. Surveillance State
6. Data Control & Monetization
7. Implicit Trust & User Understanding
8. Hateful & Criminal Actors
Design methodologies, such as design
thinking, perceive the consumer’s need (or
desire), thus propose a framework that
tells the it works. But it hardly
addresses the difficult question of the
it should work in
a certain way.
USABLE: An usable design is ta design
on which one can intervene to modify,
repair, improve or hijack its initial use.
As a member of the data science
and artificial intelligence profession,
I solemnly pledge to dedicate my
life to the service of Humanity
what’s next?
Is my personal desire viable for
the planet and the beings
that compose it, as well as
applicable to all individuals
and future generations?
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