DESIGN THINKING
OBJECTS & SERVICES
CONCEIVED WITH A DESIGN THINKING APPROACH
2 DEFINE
CLEARLY ARTICULATE THE PROBLEM
YOU ARE TRYING TO RESOLVE.
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1 EMPATHIZE
INVESTIGATE THE USER’S NEED
& REQUIREMENTS. DEVELOP UNDERSTANDING
OF THEIR THOUGHTS & ACTIONS.
MADE WITH LOVE BY
WHAT IS
DESIGN THINKING ?
Design Thinking is a human-centric approach of innovation.
It uses designer’s tools in order to integrate the needs of
individuals, the possibilities of technology, and the primary
conditions for the commercial success of a product or service.
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AT THIS STAGE,
WE COMBINE RATIONAL AND
IMAGINARY, CONSCIOUS
AND UNCONSCIOUS IN ORDER
TO GENERATE NEW AND
INNOVATIVE IDEAS.
3 IDEATE
EXPLORE THE FIELD OF THE POSSIBLE AND
OF THE IMPOSSIBLE IN ORDER TO “SATURATE”
ALL ASPECTS OF THE PROBLEM.
BRAINSTORM,
SELECT & BEGIN BUILDING
POTENTIALLY VALID SOLUTIONS
TO YOUR USER’S NEEDS &
REQUIREMENTS.
4 PROTOTYPE
DEVELOP INTERACTIVE ITEMS AND
ARTIFACTS DESIGNED TO ANSWER QUESTIONS
THAT HELP IN CREATING SOLUTIONS.
THE MODELS ARE USED TO VISUALIZE A SPACE.
ALSO USEFUL ARE STORYBOARDS OR MAPS
(PROCESSES, CLIENT PATHS, ETC.).
5 TEST
USE SHORT-CYCLE INNOVATION PROCESSES TO
CONTINUALLY IMPROVE & FINE-TUNE YOUR PROTOTYPE DESIGN.
ASK “WHAT?”, “HOW?” & “WHY?”
It is an evolutionary process of 5 main phases,
each one can be carried out using various tools stimulating
creativity and collaborative reflection !
Reconstruct knowledge management
If the establishment of knowledge exchange networks requires
adapted technological support (CSR, collaborative platform,
co-creation or open innovation), the success of such initiatives
depends above all on an understanding of the real needs of users,
and the implementation of tools to meet these needs.
Reinvent customer relationship
Beyond the digital response, the mapping of the customer journey
involves the entire process of design thinking.
Analysis of all
points of contact.
Evaluation of progress
and iterations.
1 Field studies of problems
faced by your clients.
2
Working group as diverse as possible
(construction of personae). 4
Identification and prioritization
of improvement point.
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Reform company
The ONA (Organizational Networks Analysis) allows to visualize the
internal, decisional, communicational and collaborative flows, and to
work on prototypes of adapted solutions.
Designed by
WHY ? ?
iPod
USB key
Smartphone
Sophie Campbell – Design Thinking infograpic
Blackvard – The Design Thinking Process
Visionary Marketing – Design Thinking et Transformation Digitale
Snitker&Co – 10 Steps to Personas
Rob Cross – Introduction to ONA
Sources :