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Chp12 economics, global and other issues in ec

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Chp12 economics, global and other issues in ec

  1. 1. Chapter 12
  2. 2.  Functions of market ◦ Matching buyer and sellers ◦ Facilitating of transactions ◦ Institutional infrastructure
  3. 3.  Information and entertainment products  Processes and services  Symbols, tokens and concepts
  4. 4.  The major components and players of a market space ◦ Digital products: different cost curve, (table 12.2) ◦ The consumer : millions of people world wide ◦ The seller: unlimited number of pages in store front ◦ The infrastructure companies ◦ Intermediation ◦ Support services ◦ Content creators
  5. 5.  Lower buyers search costs  Speedy comparison  Differentiation  Lower costs
  6. 6.  Cost curves  Bundling products and services  Quality assurance  Online vs. offline prices
  7. 7.  Search costs  Lack of privacy  Incomplete information  Potential winners and loser in EC (page 473)
  8. 8.  Legal issues  Financial issues  Language
  9. 9. New entrants SuppliersSuppliers IndustryIndustry competitorscompetitors buyersbuyers SubstituteSubstitute ProductsProducts
  10. 10.  Virtual Communities  Global Electronic commerce  Electronic commerce in small companies  Research in EC  The future of EC

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