SlideShare a Scribd company logo
1 of 51
Download to read offline
Analytics knowledge session
6-3-2017 Antwerp
LET'S FIND THE
WHY BEHIND THE HIRE
0. Introduction
1. Google analytics: The basics
1.1 Metrics vs Dimensions
1.2 Analytics interface
1.3 Possibilities (filters, events, utm tagging)
1.4 Good to know
2. Basics assessment (Questions about the analytics basics)
3. Data reports and how to use them
3.1 Where to start?
3.2 How to find what you’re looking for
4. questions
Agenda
CHAPTER
0 Introduction
➡ Me
◆ Analytics specialist: Richard Jonkhof
◆ 6 years online marketing in recruitment
◆ Almost 3 years @ Endouble
➡ You?
Introduction
CHAPTER
1 Analytics basics
Google Analytics is a free Web analytics service that provides statistics and basic
analytical tools for site optimization and marketing purposes. Google Analytics tracks
visitors through your site and tracks the performance of your marketing campaigns.
Google Analytics
Dashboards and reports in analytics are divided into dimensions & metrics
➡ Dimensions describe characteristics of your users, their sessions and actions.
◆ The dimension City describes a characteristic of sessions and indicates the city,
for example, "Amsterdam" or "New York", from which each session originated.
➡ Metrics are quantitative measurements.
◆ The metric Sessions is the total number of sessions. The metric Pages/Session is
the average number of pages viewed per session.
Dimension & metrics
➡ The tables in most Analytics reports organize dimension values into rows, and metrics
into columns.
➡ In most Analytics reports, you can change the dimension and/or add a
secondary dimension.
Dimension & metrics
DIMENSION METRIC METRIC
City Sessions Pages/Session
Amsterdam 6.000 3,74
New York 4.000 4,55
DIMENSION DIMENSION METRIC METRIC
City Browser Sessions Pages/Session
Amsterdam Chrome 3.500 3,60
Amsterdam Firefox 2.500 4,15
Google Analytics interface
Visits on the website at this time
Real time
Information about the visitors on the website
➡ New or returning?
➡ Mobile or desktop?
➡ Chrome or Firefox?
➡ Amsterdam or New York?
Audience
Information about how visitors reached your website
➡ What source delivers the most visits?
➡ What medium has the highest bounce rate?
➡ What campaign has the highest conversion rate?
Acquisition
Information about the pages visited and site interactions
➡ What pages were most viewed?
➡ What page was a visitors landing page?
➡ What page did most people leave the website?
Behavior
Information conversions on the website
➡ What is the conversion rate per goal?
➡ What step in the funnel had the most exits?
➡ What vacancy is most successful?
Conversions
Conversion funnel
User flow per dimension
Here you’re able to create and find
➡ Dashboards
➡ Custom reports
◆ Combine metrics and dimensions in your own reports
➡ Shortcuts
➡ More to come
Customisation
In order to get cleaner data and more insights you can:
➡ Use UTM tags to define source, medium and campaign
➡ Set filters to exclude data or rewrite dimensions
➡ Set goals and/or eCommerce
➡ Create dashboards and custom reports
➡ Add/create custom dimensions
➡ Create segments
Good to know
A session expires 30 mins after last interaction or when the source changes (except direct)
Good to know
➡ Adding analytics to your website only measures pageviews
◆ Additional set up has to be configured (goals, filters etc.)
◆ Every change to a website you want to measure has to set up
➡ Goals can only be reached once per session
◆ eCommerce purchases can happen multiple times per session
➡ Filters will not change historic data
◆ Filters can be use to exclude traffic etc.
➡ Custom reports & private dashboards are per Analytics user (login)
Good to know
GOOGLE ANALYTICS 21
CHAPTER
2 Basics assessment
GOOGLE ANALYTICS
Question 1
Which of the following are metrics?
❏ Site Search Term
❏ Source
❏ Avg. Time on Page
❏ Conversion Rate
GOOGLE ANALYTICS
Which of the following are metrics?
❏ Site Search Term
❏ Source
√ Avg. Time on Page
√ Conversion Rate
Question 1
GOOGLE ANALYTICS
Which of the following are dimensions?
❏ Medium
❏ Event Category
❏ Bounce Rate
❏ City
Question 2
GOOGLE ANALYTICS
Which of the following are dimensions?
√ Medium
√ Event Category
❏ Bounce Rate
√ City
Question 2
GOOGLE ANALYTICS
By default, when does a user's session (or "visit") end according to Google Analytics?
❏ After 30 minutes, regardless of how active the user is on your website
❏ The session ends once the user opens another window in the browser
❏ The sessions ends once the user is inactive for 30 minutes or more
❏ Immediately when the user closes the browser
Question 3
GOOGLE ANALYTICS
By default, when does a user's session (or "visit") end according to Google Analytics?
❏ After 30 minutes, regardless of how active the user is on your website
❏ The session ends once the user opens another window in the browser
√ The sessions ends once the user is inactive for 30 minutes or more
❏ Immediately when the user closes the browser
Question 3
GOOGLE ANALYTICS
Which of the following traffic source / medium combinations would NOT be detected
by Google Analytics automatically and would require manual tagging for
customization?
❏ google / organic
❏ linkedin / jobpost
❏ direct / (none)
❏ bing.com / organic
Question 4
GOOGLE ANALYTICS
Which of the following traffic source / medium combinations would NOT be detected
by Google Analytics automatically and would require manual tagging for
customization?
❏ google / organic
√ linkedin / jobpost
❏ direct / (none)
❏ bing.com / organic
Question 4
GOOGLE ANALYTICS
What do you need to do to track interactions that happen within a page of your website,
like downloading a PDF, or clicking “social share’ buttons?
❏ Nothing. These interactions are automatically tracked by Google Analytics.
❏ Implement Event Tracking by code or in GTM for each interaction you want to
track.
❏ Adjust your account settings to indicate which interactions should be tracked.
❏ Use campaign link tagging to identify users who complete particular interactions
on your site.
Question 5
GOOGLE ANALYTICS
What do you need to do to track interactions that happen within a page of your website,
like downloading a PDF, or clicking “social share’ buttons?
❏ Nothing. These interactions are automatically tracked by Google Analytics.
√ Implement Event Tracking by code or in GTM for each interaction you want to
track.
❏ Adjust your account settings to indicate which interactions should be tracked.
❏ Use campaign link tagging to identify users who complete particular interactions
on your site.
Question 5
GOOGLE ANALYTICS
A user visits your website and subscribes to a job-alert, which you are tracking as a
Goal. The user's brother then immediately subscribes to the same job-alert using the
same computer and browser. How many conversions will be recorded in Google
Analytics?
❏ 0
❏ 1
❏ 2
Question 6
GOOGLE ANALYTICS
A user visits your website and subscribes to a job-alert, which you are tracking as a
Goal. The user's brother then immediately subscribes to the same job-alert using the
same computer and browser. How many conversions will be recorded in Google
Analytics?
❏ 0
√ 1
❏ 2
Question 6
GOOGLE ANALYTICS
Where can you find the amount of sessions coming from mobile devices?
❏ Audience
❏ Acquisitions
❏ Behavior
❏ Conversions
Question 7
GOOGLE ANALYTICS
Where can you find the amount of sessions coming from mobile devices?
√ Audience
❏ Acquisitions
❏ Behavior
❏ Conversions
Question 7
GOOGLE ANALYTICS
What needs to be done to measure the amount of applications per vacancy per source?
❏ Set a goal on the thank you page
❏ Set up eCommerce for your website
❏ Use campaign link tagging (utms)
❏ Create a custom report
Question 8
GOOGLE ANALYTICS
What needs to be done to measure the amount of applications per vacancy per source?
❏ Set a goal on the thank you page
√ Set up eCommerce for your website
❏ Use campaign link tagging (utms)
√ Create a custom report
Question 8
GOOGLE ANALYTICS
Which of the following are reasons to implement Ecommerce tracking in addition to
Goals?
❏ To see campaign or source lead to an application on a specific vacancy
❏ To monitorize job-alert subscriptions
❏ To track applications per department
❏ To measure the total amount of applications per user
Question 9
GOOGLE ANALYTICS
Which of the following are reasons to implement Ecommerce tracking in addition to
Goals?
√ To see campaign or source lead to an application on a specific vacancy
❏ To monitorize job-alert subscriptions
√ To track applications per department
√ To measure the total amount of applications per user
Question 9
GOOGLE ANALYTICS
Within a 30-day period a user visits your website first from a social media ad, then
from a banner ad and then from a paid search ad. On the final visit the user applies on a
vacancy. Which of the following statements are true about how the user's activity will
be reported?
❏ The social media ad will get all the credit for the conversion because it was the
first source that brought the user to your site.
❏ The social media ad and the banner ad will be given credit in the Multi-Channel
Funnels reports as "assisting interactions."
❏ In the Source/Medium report all three traffic sources will get credit for the
conversion.
❏ In the Source/Medium report only the paid search ad will get credit for the
conversion.
41
Question 10
GOOGLE ANALYTICS
Within a 30-day period a user visits your website first from a social media ad, then
from a banner ad and then from a paid search ad. On the final visit the user applies on a
vacancy. Which of the following statements are true about how the user's activity will
be reported?
❏ The social media ad will get all the credit for the conversion because it was the
first source that brought the user to your site.
√ The social media ad and the banner ad will be given credit in the Multi-Channel
Funnels reports as "assisting interactions."
❏ In the Source/Medium report all three traffic sources will get credit for the
conversion.
√ In the Source/Medium report only the paid search ad will get credit for the
conversion.
42
Question 10
GOOGLE ANALYTICS 43
CHAPTER
3 Data & reports
Lets go to analytics >>
Data reports & how to use them
CHAPTER
4 Final assessment
➡ Creating a dashboard
Dashboard
➡ Creating a dashboard
Dashboard
Dashboard
Create a private dashboard showing at least the following information:
➡ Total sessions
➡ Total applications
➡ Top 10 source / medium based on sessions and its conversion rates (eCommerce)
➡ Total applications by Google / Organic
➡ Top 10 vacancies based on applications
➡ Top 10 Google / Organic landing pages for Mobile incl bounce rate
Final assessment
Questions?
Richard Jonkhof
richard@endouble.com
+31 (0)20-240 0 248

More Related Content

What's hot

Webinar Slides: Beyond Google Analytics
Webinar Slides: Beyond Google AnalyticsWebinar Slides: Beyond Google Analytics
Webinar Slides: Beyond Google AnalyticsConverge Consulting
 
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop SlidesDIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop SlidesBjarne Viken
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
Introduction to Digital Marketing @ WeWork Labs
Introduction to Digital Marketing @ WeWork LabsIntroduction to Digital Marketing @ WeWork Labs
Introduction to Digital Marketing @ WeWork LabsJon Chang
 
Class 03: Introduction to Google Analytics
Class 03: Introduction to Google AnalyticsClass 03: Introduction to Google Analytics
Class 03: Introduction to Google AnalyticsJon Chang
 
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWords
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWordsEIA2016Nice - Veiko Paalandi. Hands-On with Google AdWords
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWordsEuropean Innovation Academy
 
Turn a Profit- Introduction to Conversion Optimisation
Turn a Profit- Introduction to Conversion OptimisationTurn a Profit- Introduction to Conversion Optimisation
Turn a Profit- Introduction to Conversion OptimisationBjarne Viken
 
Digital Marketing Training
Digital Marketing TrainingDigital Marketing Training
Digital Marketing TrainingPiyushPahadi
 
Mapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacyMapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacymKonnekt
 
The State of Inbound Marketing 2010
The State of Inbound Marketing 2010The State of Inbound Marketing 2010
The State of Inbound Marketing 2010HubSpot
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessHubSpot
 
Hubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubSpot
 
The Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingThe Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingJake Aull
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety pptnehaanandjha
 
Best practices in digital marketing 2012 - dave chaffey smart insights
Best practices in digital marketing 2012 - dave chaffey smart insightsBest practices in digital marketing 2012 - dave chaffey smart insights
Best practices in digital marketing 2012 - dave chaffey smart insightsDave Chaffey
 
Online Branding
Online BrandingOnline Branding
Online BrandingVbout.com
 

What's hot (20)

Webinar Slides: Beyond Google Analytics
Webinar Slides: Beyond Google AnalyticsWebinar Slides: Beyond Google Analytics
Webinar Slides: Beyond Google Analytics
 
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop SlidesDIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and Camps
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement Communities
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
Introduction to Digital Marketing @ WeWork Labs
Introduction to Digital Marketing @ WeWork LabsIntroduction to Digital Marketing @ WeWork Labs
Introduction to Digital Marketing @ WeWork Labs
 
Class 03: Introduction to Google Analytics
Class 03: Introduction to Google AnalyticsClass 03: Introduction to Google Analytics
Class 03: Introduction to Google Analytics
 
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWords
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWordsEIA2016Nice - Veiko Paalandi. Hands-On with Google AdWords
EIA2016Nice - Veiko Paalandi. Hands-On with Google AdWords
 
Turn a Profit- Introduction to Conversion Optimisation
Turn a Profit- Introduction to Conversion OptimisationTurn a Profit- Introduction to Conversion Optimisation
Turn a Profit- Introduction to Conversion Optimisation
 
EIA2016Turin - Veiko Paalandi. Google AdWords
EIA2016Turin - Veiko Paalandi. Google AdWordsEIA2016Turin - Veiko Paalandi. Google AdWords
EIA2016Turin - Veiko Paalandi. Google AdWords
 
Digital Marketing Training
Digital Marketing TrainingDigital Marketing Training
Digital Marketing Training
 
Mapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacyMapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to Advocacy
 
The State of Inbound Marketing 2010
The State of Inbound Marketing 2010The State of Inbound Marketing 2010
The State of Inbound Marketing 2010
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your Business
 
Hubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - InternationalHubspot Inbound Marketing Essentials Webinar - International
Hubspot Inbound Marketing Essentials Webinar - International
 
The Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingThe Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile Marketing
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety ppt
 
Best practices in digital marketing 2012 - dave chaffey smart insights
Best practices in digital marketing 2012 - dave chaffey smart insightsBest practices in digital marketing 2012 - dave chaffey smart insights
Best practices in digital marketing 2012 - dave chaffey smart insights
 
Online Branding
Online BrandingOnline Branding
Online Branding
 

Viewers also liked

Google Analytics Standard vs Premium
Google Analytics Standard vs PremiumGoogle Analytics Standard vs Premium
Google Analytics Standard vs PremiumBhack07
 
Brighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumBrighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumArianne Donoghue
 
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...Michael Kehoe
 
Web performance optimization (WPO)
Web performance optimization (WPO)Web performance optimization (WPO)
Web performance optimization (WPO)Mariusz Kaczmarek
 
Best Practices And Next Gen Formats: Supercharging Web Content Performance
Best Practices And Next Gen Formats: Supercharging Web Content PerformanceBest Practices And Next Gen Formats: Supercharging Web Content Performance
Best Practices And Next Gen Formats: Supercharging Web Content PerformanceG3 Communications
 
Google Analytics Premium for Better Data-Driven Decisions With Swapnil Sinha
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaGoogle Analytics Premium for Better Data-Driven Decisions With Swapnil Sinha
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
 

Viewers also liked (6)

Google Analytics Standard vs Premium
Google Analytics Standard vs PremiumGoogle Analytics Standard vs Premium
Google Analytics Standard vs Premium
 
Brighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA PremiumBrighton SEO - What It's Like Having GA Premium
Brighton SEO - What It's Like Having GA Premium
 
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...
APRICOT 2017: Trafficshifting: Avoiding Disasters & Improving Performance at ...
 
Web performance optimization (WPO)
Web performance optimization (WPO)Web performance optimization (WPO)
Web performance optimization (WPO)
 
Best Practices And Next Gen Formats: Supercharging Web Content Performance
Best Practices And Next Gen Formats: Supercharging Web Content PerformanceBest Practices And Next Gen Formats: Supercharging Web Content Performance
Best Practices And Next Gen Formats: Supercharging Web Content Performance
 
Google Analytics Premium for Better Data-Driven Decisions With Swapnil Sinha
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaGoogle Analytics Premium for Better Data-Driven Decisions With Swapnil Sinha
Google Analytics Premium for Better Data-Driven Decisions With Swapnil Sinha
 

Similar to Recruitment Analytics workshop - Endouble Antwerp 6-3-2017

Endouble Google Analytics
Endouble Google Analytics Endouble Google Analytics
Endouble Google Analytics Endouble
 
Dashboards: Transform Your Data to Show Impact & Empower Action
Dashboards: Transform Your Data to Show Impact & Empower ActionDashboards: Transform Your Data to Show Impact & Empower Action
Dashboards: Transform Your Data to Show Impact & Empower ActionAndrew Mallis
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google AnalyticsCemal Buyukgokcesu
 
Undestanding Google Analytic
Undestanding Google AnalyticUndestanding Google Analytic
Undestanding Google AnalyticKoim Liddinilah
 
Google analytics traning for beginner ( part 1)
Google analytics traning for beginner ( part 1) Google analytics traning for beginner ( part 1)
Google analytics traning for beginner ( part 1) Magenest
 
One Point Solution Assignments, Projects, Synopsis
One Point Solution  Assignments, Projects, SynopsisOne Point Solution  Assignments, Projects, Synopsis
One Point Solution Assignments, Projects, Synopsisvineetkarhana
 
230286802015PPT.pptx
230286802015PPT.pptx230286802015PPT.pptx
230286802015PPT.pptxannalakshmi35
 
Speaker: Getting The Most Out of Google Analytics for Higher Education
Speaker: Getting The Most Out of Google Analytics for Higher EducationSpeaker: Getting The Most Out of Google Analytics for Higher Education
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
 
Analytics peresentation
Analytics peresentation Analytics peresentation
Analytics peresentation Anetwork
 
An Introduction To Google Analytics
An Introduction To Google AnalyticsAn Introduction To Google Analytics
An Introduction To Google AnalyticsGlobal Media Insight
 
Dustin workshop defining expectations & providing value through metrics
Dustin workshop   defining expectations & providing value through metricsDustin workshop   defining expectations & providing value through metrics
Dustin workshop defining expectations & providing value through metricsfuzeconf
 
Pinpoint, Prepare, and Perform with Web Analytics
Pinpoint, Prepare, and Perform with Web AnalyticsPinpoint, Prepare, and Perform with Web Analytics
Pinpoint, Prepare, and Perform with Web AnalyticsKatie Vojtko
 
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...e-dialog GmbH
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & CustomizationOur Kids Media
 
Google Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyGoogle Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyPromodo
 

Similar to Recruitment Analytics workshop - Endouble Antwerp 6-3-2017 (20)

Endouble Google Analytics
Endouble Google Analytics Endouble Google Analytics
Endouble Google Analytics
 
Google Analytics 101
Google Analytics 101Google Analytics 101
Google Analytics 101
 
Dashboards: Transform Your Data to Show Impact & Empower Action
Dashboards: Transform Your Data to Show Impact & Empower ActionDashboards: Transform Your Data to Show Impact & Empower Action
Dashboards: Transform Your Data to Show Impact & Empower Action
 
GoogleAnalytics
GoogleAnalyticsGoogleAnalytics
GoogleAnalytics
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Undestanding Google Analytic
Undestanding Google AnalyticUndestanding Google Analytic
Undestanding Google Analytic
 
Google analytics traning for beginner ( part 1)
Google analytics traning for beginner ( part 1) Google analytics traning for beginner ( part 1)
Google analytics traning for beginner ( part 1)
 
One Point Solution Assignments, Projects, Synopsis
One Point Solution  Assignments, Projects, SynopsisOne Point Solution  Assignments, Projects, Synopsis
One Point Solution Assignments, Projects, Synopsis
 
230286802015PPT.pptx
230286802015PPT.pptx230286802015PPT.pptx
230286802015PPT.pptx
 
Speaker: Getting The Most Out of Google Analytics for Higher Education
Speaker: Getting The Most Out of Google Analytics for Higher EducationSpeaker: Getting The Most Out of Google Analytics for Higher Education
Speaker: Getting The Most Out of Google Analytics for Higher Education
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Analytics 201
Analytics 201Analytics 201
Analytics 201
 
Analytics peresentation
Analytics peresentation Analytics peresentation
Analytics peresentation
 
An Introduction To Google Analytics
An Introduction To Google AnalyticsAn Introduction To Google Analytics
An Introduction To Google Analytics
 
Google analytics
Google analytics Google analytics
Google analytics
 
Dustin workshop defining expectations & providing value through metrics
Dustin workshop   defining expectations & providing value through metricsDustin workshop   defining expectations & providing value through metrics
Dustin workshop defining expectations & providing value through metrics
 
Pinpoint, Prepare, and Perform with Web Analytics
Pinpoint, Prepare, and Perform with Web AnalyticsPinpoint, Prepare, and Perform with Web Analytics
Pinpoint, Prepare, and Perform with Web Analytics
 
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...
Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & Customization
 
Google Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyGoogle Analytics: understanding the data correctly
Google Analytics: understanding the data correctly
 

More from Endouble

Why interactive recruitment video impacts the quality of hire at Albert Heijn
Why interactive recruitment video impacts the quality of hire at Albert HeijnWhy interactive recruitment video impacts the quality of hire at Albert Heijn
Why interactive recruitment video impacts the quality of hire at Albert HeijnEndouble
 
How Sandd uses data to improve the quality of hire in their talent acquisition
How Sandd uses data to improve the quality of hire in their talent acquisitionHow Sandd uses data to improve the quality of hire in their talent acquisition
How Sandd uses data to improve the quality of hire in their talent acquisitionEndouble
 
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...Endouble
 
Endouble Workshop Predictive Recruitment Analytics 17-01-2017
Endouble Workshop Predictive Recruitment Analytics 17-01-2017Endouble Workshop Predictive Recruitment Analytics 17-01-2017
Endouble Workshop Predictive Recruitment Analytics 17-01-2017Endouble
 
Endouble SEO workshop
Endouble SEO workshop   Endouble SEO workshop
Endouble SEO workshop Endouble
 
Endouble Kennissessie analytics 2.0
Endouble Kennissessie analytics 2.0Endouble Kennissessie analytics 2.0
Endouble Kennissessie analytics 2.0Endouble
 
Endouble Sitescan
Endouble SitescanEndouble Sitescan
Endouble SitescanEndouble
 
Endouble Ux design
Endouble Ux design Endouble Ux design
Endouble Ux design Endouble
 
Endouble SCRUM
Endouble SCRUM Endouble SCRUM
Endouble SCRUM Endouble
 
Endouble Content marketing
Endouble Content marketing   Endouble Content marketing
Endouble Content marketing Endouble
 
Endouble Online advertising
Endouble Online advertising Endouble Online advertising
Endouble Online advertising Endouble
 

More from Endouble (11)

Why interactive recruitment video impacts the quality of hire at Albert Heijn
Why interactive recruitment video impacts the quality of hire at Albert HeijnWhy interactive recruitment video impacts the quality of hire at Albert Heijn
Why interactive recruitment video impacts the quality of hire at Albert Heijn
 
How Sandd uses data to improve the quality of hire in their talent acquisition
How Sandd uses data to improve the quality of hire in their talent acquisitionHow Sandd uses data to improve the quality of hire in their talent acquisition
How Sandd uses data to improve the quality of hire in their talent acquisition
 
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...
Hoe Jumbo de quality of hire van ruim 30.000 nieuwe collega’s voorspelt - Eme...
 
Endouble Workshop Predictive Recruitment Analytics 17-01-2017
Endouble Workshop Predictive Recruitment Analytics 17-01-2017Endouble Workshop Predictive Recruitment Analytics 17-01-2017
Endouble Workshop Predictive Recruitment Analytics 17-01-2017
 
Endouble SEO workshop
Endouble SEO workshop   Endouble SEO workshop
Endouble SEO workshop
 
Endouble Kennissessie analytics 2.0
Endouble Kennissessie analytics 2.0Endouble Kennissessie analytics 2.0
Endouble Kennissessie analytics 2.0
 
Endouble Sitescan
Endouble SitescanEndouble Sitescan
Endouble Sitescan
 
Endouble Ux design
Endouble Ux design Endouble Ux design
Endouble Ux design
 
Endouble SCRUM
Endouble SCRUM Endouble SCRUM
Endouble SCRUM
 
Endouble Content marketing
Endouble Content marketing   Endouble Content marketing
Endouble Content marketing
 
Endouble Online advertising
Endouble Online advertising Endouble Online advertising
Endouble Online advertising
 

Recently uploaded

CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionajayrajaganeshkayala
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introductionsanjaymuralee1
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Guido X Jansen
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024Becky Burwell
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxVenkatasubramani13
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...PrithaVashisht1
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerPavel Šabatka
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructuresonikadigital1
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?sonikadigital1
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)Data & Analytics Magazin
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityAggregage
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxDwiAyuSitiHartinah
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationGiorgio Carbone
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptaigil2
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Vladislav Solodkiy
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.JasonViviers2
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best PracticesDataArchiva
 

Recently uploaded (17)

CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual intervention
 
Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introduction
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptx
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayer
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructure
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - Presentation
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .ppt
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices
 

Recruitment Analytics workshop - Endouble Antwerp 6-3-2017

  • 1. Analytics knowledge session 6-3-2017 Antwerp LET'S FIND THE WHY BEHIND THE HIRE
  • 2. 0. Introduction 1. Google analytics: The basics 1.1 Metrics vs Dimensions 1.2 Analytics interface 1.3 Possibilities (filters, events, utm tagging) 1.4 Good to know 2. Basics assessment (Questions about the analytics basics) 3. Data reports and how to use them 3.1 Where to start? 3.2 How to find what you’re looking for 4. questions Agenda
  • 4. ➡ Me ◆ Analytics specialist: Richard Jonkhof ◆ 6 years online marketing in recruitment ◆ Almost 3 years @ Endouble ➡ You? Introduction
  • 6. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for site optimization and marketing purposes. Google Analytics tracks visitors through your site and tracks the performance of your marketing campaigns. Google Analytics
  • 7. Dashboards and reports in analytics are divided into dimensions & metrics ➡ Dimensions describe characteristics of your users, their sessions and actions. ◆ The dimension City describes a characteristic of sessions and indicates the city, for example, "Amsterdam" or "New York", from which each session originated. ➡ Metrics are quantitative measurements. ◆ The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. Dimension & metrics
  • 8. ➡ The tables in most Analytics reports organize dimension values into rows, and metrics into columns. ➡ In most Analytics reports, you can change the dimension and/or add a secondary dimension. Dimension & metrics DIMENSION METRIC METRIC City Sessions Pages/Session Amsterdam 6.000 3,74 New York 4.000 4,55 DIMENSION DIMENSION METRIC METRIC City Browser Sessions Pages/Session Amsterdam Chrome 3.500 3,60 Amsterdam Firefox 2.500 4,15
  • 10. Visits on the website at this time Real time
  • 11. Information about the visitors on the website ➡ New or returning? ➡ Mobile or desktop? ➡ Chrome or Firefox? ➡ Amsterdam or New York? Audience
  • 12. Information about how visitors reached your website ➡ What source delivers the most visits? ➡ What medium has the highest bounce rate? ➡ What campaign has the highest conversion rate? Acquisition
  • 13. Information about the pages visited and site interactions ➡ What pages were most viewed? ➡ What page was a visitors landing page? ➡ What page did most people leave the website? Behavior
  • 14. Information conversions on the website ➡ What is the conversion rate per goal? ➡ What step in the funnel had the most exits? ➡ What vacancy is most successful? Conversions
  • 16. User flow per dimension
  • 17. Here you’re able to create and find ➡ Dashboards ➡ Custom reports ◆ Combine metrics and dimensions in your own reports ➡ Shortcuts ➡ More to come Customisation
  • 18. In order to get cleaner data and more insights you can: ➡ Use UTM tags to define source, medium and campaign ➡ Set filters to exclude data or rewrite dimensions ➡ Set goals and/or eCommerce ➡ Create dashboards and custom reports ➡ Add/create custom dimensions ➡ Create segments Good to know
  • 19. A session expires 30 mins after last interaction or when the source changes (except direct) Good to know
  • 20. ➡ Adding analytics to your website only measures pageviews ◆ Additional set up has to be configured (goals, filters etc.) ◆ Every change to a website you want to measure has to set up ➡ Goals can only be reached once per session ◆ eCommerce purchases can happen multiple times per session ➡ Filters will not change historic data ◆ Filters can be use to exclude traffic etc. ➡ Custom reports & private dashboards are per Analytics user (login) Good to know
  • 23. GOOGLE ANALYTICS Question 1 Which of the following are metrics? ❏ Site Search Term ❏ Source ❏ Avg. Time on Page ❏ Conversion Rate
  • 24. GOOGLE ANALYTICS Which of the following are metrics? ❏ Site Search Term ❏ Source √ Avg. Time on Page √ Conversion Rate Question 1
  • 25. GOOGLE ANALYTICS Which of the following are dimensions? ❏ Medium ❏ Event Category ❏ Bounce Rate ❏ City Question 2
  • 26. GOOGLE ANALYTICS Which of the following are dimensions? √ Medium √ Event Category ❏ Bounce Rate √ City Question 2
  • 27. GOOGLE ANALYTICS By default, when does a user's session (or "visit") end according to Google Analytics? ❏ After 30 minutes, regardless of how active the user is on your website ❏ The session ends once the user opens another window in the browser ❏ The sessions ends once the user is inactive for 30 minutes or more ❏ Immediately when the user closes the browser Question 3
  • 28. GOOGLE ANALYTICS By default, when does a user's session (or "visit") end according to Google Analytics? ❏ After 30 minutes, regardless of how active the user is on your website ❏ The session ends once the user opens another window in the browser √ The sessions ends once the user is inactive for 30 minutes or more ❏ Immediately when the user closes the browser Question 3
  • 29. GOOGLE ANALYTICS Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization? ❏ google / organic ❏ linkedin / jobpost ❏ direct / (none) ❏ bing.com / organic Question 4
  • 30. GOOGLE ANALYTICS Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization? ❏ google / organic √ linkedin / jobpost ❏ direct / (none) ❏ bing.com / organic Question 4
  • 31. GOOGLE ANALYTICS What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking “social share’ buttons? ❏ Nothing. These interactions are automatically tracked by Google Analytics. ❏ Implement Event Tracking by code or in GTM for each interaction you want to track. ❏ Adjust your account settings to indicate which interactions should be tracked. ❏ Use campaign link tagging to identify users who complete particular interactions on your site. Question 5
  • 32. GOOGLE ANALYTICS What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking “social share’ buttons? ❏ Nothing. These interactions are automatically tracked by Google Analytics. √ Implement Event Tracking by code or in GTM for each interaction you want to track. ❏ Adjust your account settings to indicate which interactions should be tracked. ❏ Use campaign link tagging to identify users who complete particular interactions on your site. Question 5
  • 33. GOOGLE ANALYTICS A user visits your website and subscribes to a job-alert, which you are tracking as a Goal. The user's brother then immediately subscribes to the same job-alert using the same computer and browser. How many conversions will be recorded in Google Analytics? ❏ 0 ❏ 1 ❏ 2 Question 6
  • 34. GOOGLE ANALYTICS A user visits your website and subscribes to a job-alert, which you are tracking as a Goal. The user's brother then immediately subscribes to the same job-alert using the same computer and browser. How many conversions will be recorded in Google Analytics? ❏ 0 √ 1 ❏ 2 Question 6
  • 35. GOOGLE ANALYTICS Where can you find the amount of sessions coming from mobile devices? ❏ Audience ❏ Acquisitions ❏ Behavior ❏ Conversions Question 7
  • 36. GOOGLE ANALYTICS Where can you find the amount of sessions coming from mobile devices? √ Audience ❏ Acquisitions ❏ Behavior ❏ Conversions Question 7
  • 37. GOOGLE ANALYTICS What needs to be done to measure the amount of applications per vacancy per source? ❏ Set a goal on the thank you page ❏ Set up eCommerce for your website ❏ Use campaign link tagging (utms) ❏ Create a custom report Question 8
  • 38. GOOGLE ANALYTICS What needs to be done to measure the amount of applications per vacancy per source? ❏ Set a goal on the thank you page √ Set up eCommerce for your website ❏ Use campaign link tagging (utms) √ Create a custom report Question 8
  • 39. GOOGLE ANALYTICS Which of the following are reasons to implement Ecommerce tracking in addition to Goals? ❏ To see campaign or source lead to an application on a specific vacancy ❏ To monitorize job-alert subscriptions ❏ To track applications per department ❏ To measure the total amount of applications per user Question 9
  • 40. GOOGLE ANALYTICS Which of the following are reasons to implement Ecommerce tracking in addition to Goals? √ To see campaign or source lead to an application on a specific vacancy ❏ To monitorize job-alert subscriptions √ To track applications per department √ To measure the total amount of applications per user Question 9
  • 41. GOOGLE ANALYTICS Within a 30-day period a user visits your website first from a social media ad, then from a banner ad and then from a paid search ad. On the final visit the user applies on a vacancy. Which of the following statements are true about how the user's activity will be reported? ❏ The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site. ❏ The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions." ❏ In the Source/Medium report all three traffic sources will get credit for the conversion. ❏ In the Source/Medium report only the paid search ad will get credit for the conversion. 41 Question 10
  • 42. GOOGLE ANALYTICS Within a 30-day period a user visits your website first from a social media ad, then from a banner ad and then from a paid search ad. On the final visit the user applies on a vacancy. Which of the following statements are true about how the user's activity will be reported? ❏ The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site. √ The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions." ❏ In the Source/Medium report all three traffic sources will get credit for the conversion. √ In the Source/Medium report only the paid search ad will get credit for the conversion. 42 Question 10
  • 44. CHAPTER 3 Data & reports
  • 45. Lets go to analytics >> Data reports & how to use them
  • 47. ➡ Creating a dashboard Dashboard
  • 48. ➡ Creating a dashboard Dashboard
  • 50. Create a private dashboard showing at least the following information: ➡ Total sessions ➡ Total applications ➡ Top 10 source / medium based on sessions and its conversion rates (eCommerce) ➡ Total applications by Google / Organic ➡ Top 10 vacancies based on applications ➡ Top 10 Google / Organic landing pages for Mobile incl bounce rate Final assessment