CEE provides all the available technologies to make the journey from Attention to Activation. CEE converts an offline encounter to an online relation.

1. M O B I L E A C T I V A T I O N
V 2.5

2. FROM OFFLINE TO ONLINE
Bringing an offline encounter
to an online action and / or relation
I N T R O

3. I N T R O
FROM ATTENTION TO ACTION
ATTENTION
ACTION
Connecting the first A of AIDA
with the last A

4. I N T R O
FROM INTRUSIVE TO PERMISSIVE
From display to permission based marketing
PUSH PULL

5. I N T R O
FROM PUSH
TO PULL
Mobile the tool to pull
PULL

6. I N T R O
MOBILE IS A TOOL
Mobile: the tool to support offline advertising and communication

7. CEE WILL ENHANCE
OFFLINE COMMUNICATION & ADVERTISING
A B O U T C E E
THE OFFLINE ENHANCER
O M N I C H A N N E L / N O A D B L O C K E R S
@

8. ALL-IN-ONE
A B O U T C E E
CEE PLATFORM
CROSS-MEDIA PLATFORM DEDICATED TO MOBILE ACTIVATION.
CEE APPCEE TAGS CEE CMS
8 TAGGING SOLUTIONS
TO MAKE PRINT,
PRODUCTS & AUDIO
INTERACTIVE
AN ELABORATE APP
TO ENGAGE WITH
YOUR AUDIENCE
ANYTIME, ANYWHERE
CEASE THE MOMENT
WHEN THE SMALL
WINDOW
OF OPPORTUNITY
OCCURS

9. COMBINE THE TOOLS
A B O U T C E E
CEE PLATFORM
FOR SEAMLESS ACTIVATION FROM OFFLINE
OFFLINE
ONLINE
CEE APPCEE TAGS CEE CMS
REACH ENGAGE ACTIVATE

10. A B O U T C E E
SOLUTION BASED THINKING
WE PROVIDE FOR A TAILORMADE
SOLUTION BASED UPON YOUR NEEDS
-Recognizable by a
large audience
-Fast scan
-Free of charge
-Use pre existing
2d barcodes to
connect products
with online
-Invisible to the naked eye
-Fast scan
-Multiple codes
in one image
-Fast recognition by
compatible devices
-Implementable in
various objects and
forms
Scans any audio
coded fragment fast
Content based on
nearest point
Content based on
GEO-spots
Implementation after printing possible
Visually appealing
Works on non-print
App doesn’t need to be open
to push content
Possible to communicate
on large distances +50m
Audio
Coding
Barcode
Chameleon
Code
NFCQR- code
GPS Image
Recognition
Beacons
Video
Recognition
Ideal for making video
commercials & digital
displays interactive

11. A B O U T C E E
MORE THAN AN APP
CEE APP - THE FUNCTIONALITIES THAT OUR APP PROVIDES
Cee App scans 8 different tags
simultaneously immediately
after the App is opened.
Cee App is available for
IOS, Android & Windows phone
The App detects the language
and location of the device.
Cee App records the real GPS
settings, giving you insight
in the moment of engagement.
Cee App users will be notified
48 hours before a coupon
will expire
The Cee App makes it easy
to share, save and follow
content once it has the attention
App users can access relevant
content without scanning.
App users can follow pages
and get notifications
when content is refreshed
Scans 8 tags 3 platforms Language & Location Analytics &Tracking
Coupon Notification Save-Share-Follow Content Market In-App Notifications

12. A B O U T C E E
CEE APP INTEGRATION
CEE APP - SDK
ALL OF THESE FUNCTIONALITIES
CAN BE INTEGRATED IN ANY EXISTING APP
VERY USEFUL IF THERE IS ALREADY A SIGNIFICANT INSTALL BASE
E X A M P L E 1 E X A M P L E 2 E X A M P L E 3

13. A B O U T C E E
CEE APP INTEGRATION EXAMPLE 1
CEE SDK integrated in a
Trend & Fashion App
(&C) which is launched
together with a Magazine.

14. A B O U T C E E
CEE APP INTEGRATION EXAMPLE 2 CEE SDK integrated in a
Radio Station App
(Q-music) for activating
their audience though
print and radio

15. A B O U T C E E
CEE APP INTEGRATION EXAMPLE 3 CEE SDK integrated in
the DMEXCO App
for promoting their event
and activating their
audience through OOH
advertisement

16. A B O U T C E E
CAMPAIGN MANAGEMENT SYSTEM
CEE CMS - OUR CONTENT CREATOR IS DEDICATED TO CREATING GREAT LOOKING
MOBILE WEBPAGES. THE WEBPAGES ALSO ARE TABLET AND DESKTOP FRIENDLY.
The Cee Content Creator is built with the
idea that anybody should be able to use it.
You don't need any previous knowledge
to get started
Simply leading your audience to a webpage
is not enough. In order to convert,
we have included divers marketing tools
to capitalize on each interaction
Next to creating campaigns the Cee
Platform accommodates easy management,
reporting, exporting and integration.
Combine your print, tv & radio campaigns
with online campaigns and reach your
audience through smart phones, tablets
& desktops.
Get in-depth analyses with our state of
the art analytics on KPI's that matter
the most to your business
Our Content Creator is dedicated to
creating great looking mobile webpages.
The webpages also are tablet and desktop
friendly.
Easy to use Powerful Marketing Tools Campaign Management
Cross Device Advanced Analytics Mobile Webpages

17. A B O U T C E E
CAMPAIGN MANAGEMENT SYSTEM
CEE CMS
CREATE & PUBLISH CROSS
MEDIACAMPAIGNS IN 10 MINUTES!
1,
2, 3,
4, 5, 6,
Choose
activation
Add
Modules
Publish
page
Campaign
overview
Analytics Reports

18. A B O U T C E E
MARKETING COMMUNICATION TOOLS
THE APPLICATION POSSIBILITIES ARE UNLIMITED
Profiling
Social Media
Lead Generation
Social Media
Couponing
Ordering
Feedback/support
Survey
Mutlimedia
Routing
Games
Loyalty

19. A B O U T C E E
MARKETING COMMUNICATION TOOLS
D E L I V E R I N G H I G H R E L E VA N C E C O N T E N T
POL
L
ORDERMEDIA EVENT COUPONFORMS SURVEY FEEDBACK REDIRECT ROUTING HTML
TIME
BASE
LANGUAGE
BASE
PROFILE
BASE
LOCATION
BASE

20. A B O U T C E E
CONTESTS & GAMIFICATION
E N G A G E A N D A C T I VAT E Y O U R A U D I E N C E
T H R O U G H G A M I F I C AT I O N
CONTESTS TRIVIA QUIZSLOTMACHINE WHEEL OF FORTUNE

21. A B O U T C E E
LOYALTY PROGRAMMES
C O L L E C T
I T E M S B Y
S C A N N I N G
R E WA R D A F U L L
C O L L E C T I O N
W I T H A P R I Z E

22. A B O U T C E E
FREQUENTLY ASKED QUESTIONS
We have seen this kind of technology (QR , AR) in the past and it didn't work.
Why would this work?
We provide a total solution rather than a technology. The technology used doesn’t make a campaign successful. Cee platform
includes on one hand all the tagging technologies and on the other hand all the tools to create, publish and activate a mobile
campaign
Why has the QR-code failed?
The technology did not fail, the implementation of it did. Most of the campaigns are not set up from the mindset of integrated cross
media. They are rather set up as separate domain with often non mobile content, without a clear call 2 action and without a “what's
in it for me” for the consumers
There are many Scanning apps in the market,
do we have to use your Cee App?
No you don’t. The Cee platform can be used with exciting scanning apps. It is also possible to have a White-Label version of the
Cee app or to Integrate the technology in any other App.

23. WHY CEE
WHY CEE
-Bridge between offline and
online marketing
-All-in-one solution
-Technology will never be the
bottleneck
-A Short time-to-market,
set up a Cross Media
campaign in 10 min.
-Specialist in Mobile cross
media campaigns
-Experienced in realization of
innovative campaigns
-Data is our business. We are a
part of the BDVC
-Working with major
brands world wide
WHY
ENDEAVOUR
A B O U T C E E

24. ALTERNATIVES
You can find alternatives for different parts of the platform
or use the Cee platform. Because this is a complete platform it
makes creation and execution of a campaigns fast & cost effective.
-All tags under one scan button
-Content management
-Marketing tools
-Reports & Analytics
ALL-IN-ONE
A B O U T C E E

25. CEE CASES
There are many opportunities for implementation
of Mobile Tagging solutions.
In order to inspire you we have gathered a wide
range of our cases to showcase the many solution
the Cee Platform has to offer.
We have divided the cases into 4 main categories
for easier find.
A d
PRINT &
ADVERTISING
OUTDOOR
ADVERTISING
EVENTS P.O.S.

26. C A S E S
1 2 3
4 5
DAILY NEWSPAPER CHILDREN’S BOOKS SPECIAL PRODUCTS
SPECIAL PRODUCTS COLLECTABLES
CASES PRINT & ADVERTISING
6
GIVEAWAY CONTEST

27. C A S E S
UNIQE CODES PER NEWSPAPER
7 UNIQE CODES PER
NEWSPAPER
5 MAJOR CITIES IN
COLOMBIA
SHOW LOCAL NEWS
INTERACTIVE NEWSPAPER

28. C A S E S
AUDIO TALES
PLAY PUZZLES
SIDE STORIES
ORDER NEW BOOKS
REGISTER FOR NEWSLETTER
7 CODES SCATTERED IN
THE BOOK SHOWING EXTRA
CONTENT UPDATED ON
REGULAR BASIS
CEE CMS - OUR CONTENT CREATOR IS DEDICATED TO CREATING
GREAT LOOKING MOBILE WEBPAGES. THE WEBPAGES ALSO ARE
TABLET AND DESKTOP FRIENDLY.
CHILDREN’S BOOKS

29. -PASSWORD PROTECTION
-HR ANNOUNCEMENTS
-FEEDBACK & IDEA’S
-COMPANY NEWS -BOOK AN APPOINTMENT
-VIDEO MESSAGE
-SAY HI BACK
-COMPANY RESOLUTIONS
-NEW YEARS VIDEO
-CONTACT US
SPECIAL PRODUCTS

30. COLLEGE PROMO
-PASSWORD PRTECTION
-HR ANNOUNCEMENTS
-FEEDBACK & IDEA’S
-COMPANY NEWS
INCLUDING BROCHURE &
APPLICATION FORM
AUTOMATED
CONFIRMATION EMAIL
CHOOSE PROGRAMME
& REGISTER
READ/SHARE
SCAN
5
4
3
2
1
INCLUDING BROCHURE &
APPLICATION FORM
COLLEGE PROMO

31. COLLECTABLE COINS INCLUDE AN INTERACTIVE INFORMATION SHEET.
SCAN THE SHEET
ADDITIONAL
INFORMATION
PLAY VIDEO’S
REGISTER TO RECEIVE
A COUPON FOR DISCOUNT
AT THE UPCOMING AIRPLANE SHOW
SAVE COUPON IN SMART PHONE
AND RECEIVE A NOTIFICATION
COLLECTABLES

32. EVERY 100th PARTICIPANT RECEIVES THE WINNER PAGE
1-99th participant
101-199th participant
201-299th participant
301-399th participant
Etc.
NON-WINNER PAGE
GIVEAWAY CONTEST
100th participant
200th participant
300th participant
400th participant
Etc.
WINNER PAGE

33. Enriching your content
Adding a call to action to print advertisements
Closer step to ROI reporting and evidence of effects
Data collection and profiling
Enhancing and tracking cross media effects
Creating a basis for loyalty programs
What can CEE add to your current
Print & Advertising?

34. CASES OUTDOOR ADVERTISING
A d
1 2 3 4
5
TRAILERS AT BUS STOPS TRAILERS AT BUS STOPS DONATE A PLATE SURVEY TO COUPON
GPS GAME
7
TRIVIA GAME
8
FREE CALL CREDITS
6
SLOTMACHINE

35. SHOW DAILY SCHEDULE
SOCIAL MEDIA PROMOTION
WATCH TRAILER
MOVIE TRAILERS
A d

36. LOCATION BASED CONTENT
E-COUPON
SHOW ROUTE TO NEAREST SHOP
E-COUPONS
A d

37. C A S E S
DONATE A PLATE
A d
SCAN THE
POSTERS
WATCH VIDEO AND
ACCEPT THE TERMS
DONATE A PLATE OF
DOGFOOD OR ADOPT
A DOG

38. SOCIAL MEDIA PROMOTION
SHOW ROUTE TO FESTIVAL
P R E - E V E N T
D U R I N G E V E N T
LIVE TWITTER ENGAGEMENT
LIVE TWITTER ENGAGEMENT
ROCK FESTIVAL
A d

39. RADIO
C A S E S
PRINT SOCIAL
Scan and find the GOLDEN mailbox,
first finder who registers wins € 500.
7 days, 7 different locations contained
the winning mailbox
C R O S S M E D I A
C A M PA I G N
GPS GAME
A d

40. SLOTMACHINE
A d
Scan the
street fences,
posters &
billboards to
play the game.
1
6 spins to try
your luck. A
random player
wins one of the
jackpots
2
The winner is
redirected to the
winner page the
rest get the
consolation prize
3

41. C A S E S
Scan the posters and play a trivia game every day.
Every day a new topic with a new set of questions.
TRIVIA GAME
A d
Play the trivia game
to set the highscore
of the day
View the
leaderboard and
your current ranking

42. C A S E S
Scan the poster,
Register and
Get free calling credits
FREE CALL CREDITS
A d
View the
leaderboard and
your current ranking

43. CASES OUTDOOR ADVERTISING
C A S E S
4 SCAN THE HIDDE CODE
FILL THE
SURVEY
PUSH NOTIFICATION
48 HOURS BEFORE EXPIRATION TIME
SURVEY TO
COUPON
RECEIVE AN
UNIQUE COUPON
OUTDOOR RESULTS
A d

44. Enriching your content
Adding a call to action to print advertisements
Closer step to ROI reporting and evidence of effects
Data collection and profiling
Enhancing and tracking cross media effects
Creating a basis for loyalty programs
What can CEE add to your current
Outdoor advertising?
A d

45. CASES EVENTS
1 2 3
ROCK FESTIVAL INDOOR GAME COLLEGE PROMO
4 5 6
INTERACTIVE INVITATION
MAZDA SHOWROOM INDOOR FLYERING
7
SPIN THE WHEEL

46. SOCIAL MEDIA PROMOTION
SHOW ROUTE TO FESTIVAL
P R E - E V E N T
D U R I N G E V E N T
LIVE TWITTER ENGAGEMENT
LIVE TWITTER ENGAGEMENT
ROCK FESTIVAL

47. SOCIAL MEDIA PROMOTION- THE WALL POSTER CONTAINS 7 DIFFERENT HIDDEN CODES
- CODE 1 CONTAINS A FORM AND IS THE WINNING CODE
- CODE 2-6 CONTAIN SPECIFIC INFORMATION ABOUT THE SCANNED PRODUCT
- CODE 7 IS THE GENERAL CODE AND IS SPREAD OUT THROUGH THE WALL.
- THE CONTENT INVITES THE USER TO KEEP SEARCHING FOR THE WINNING CODE
CODE 01
CODE 02
CODE 03
CODE 04
CODE 05
CODE 06
016
INDOOR GAMES

48. -PASSWORD PRTECTION
-HR ANNOUNCEMENTS
-FEEDBACK & IDEA’S
-COMPANY NEWS
INCLUDING BROCHURE &
APPLICATION FORM
AUTOMATED
CONFIRMATION EMAIL
CHOOSE PROGRAMME
& REGISTER
READ/SHARE
SCAN
5
4
3
2
1
INCLUDING BROCHURE &
APPLICATION FORM
COLLEGE PROMO

49. SOCIAL MEDIA
ROUTE TO
EVENT
CURRENT INFORMATION
BOOK AN
EXHIBITION BOOTH
INTERACTIVE INVITATION

50. SCAN THE STICKERS WATCH VIDEO REGISTER TO
RECEIVE
ADDITIONAL
INFORMATION
THREE STICKERS ARE CODED WITH UNIQUE HIDDEN CODES
AND AFTER SCANNING A VIDEO IS AUTPLAYED SHOWING ONE
OF THE THREE INNOVATIONS.
AFTER THE VIDEO A FORM IS SHOWN FOR RECEIVING
ADDITIONAL INFORMATION
MAZDA 2 AT THE EXPO

51. REGISTER
ENTER THE DRAW
RECEIVE A COUPON
SHOW ROUTE TO SHOP
INDOOR FLYERING

52. SPIN THE WHEEL
SCAN THE BANNER SPIN THE WHEEL SEE THE RESULTS
DURING THE GYPSY MARKET
EVENT VISITORS WHERE INVITED
TO SCAN WITH CEE APP, SPIN THE
WHEEL AND WIN ONE OF THE 50
GIVE-AWAYS OF THE EXHIBITORS

53. You already know who is coming to your events,
Understand what they do during the event
Add call to action to your event Stand and handouts
Extend the conversation beyond the event day
Connect your event booth to your crm , database, email marketing
Innovation creates a reason to approach your audience
Offer your audience convenient options with intelligent invitation
Conversion of superficial offline encounter to an online relation
C A S E S
What can CEE add to your events?

54. P.O.S. ACTIVATION
2
4 5
DAILY NEWSPAPER CHRISTMAS PRESENTS
SPECIAL PRODUCTS CUSTOMER REVIEW
31
MAGIC MAGNET

55. MAGIC MAGNET
1. Scan the Magnet
3. Receive the products at home
2. Choose the products & order

56. VEW AND
EXPORT
RESULTS
CREATIVE
SURVEY
SCAN
CODE VEW
ANALYTICS
- CUSTOMER FEEDBACK
- CUSTOMER CARE
- CUSTOMER PROFILING
DRUGSTORE SURVEY

57. SHOWCASE SCAN SELECT RECEIVE
CHRISTMASS PRESENTS

58. SCAN THE
FLYER
FILL THE
SURVEY
RECEIVE
AN UNIQUE
COUPON
SURVEY FOR ICE CREAM

59. SCAN WITH THE CEE APP
GIVE YOUR REVIEW &
WIN 50 EURO STORE CREDIT
SCAN STICKER CHOOSE GENDER SKI OR
SNOWBOARD
CHOOSE
BRAND
GIVE YOUR
REVIEW
TEST YOUR SKI’S STICKERS

60. C A S E S
VIEW
RAPORTS
EXPORT
FLUSH DATA
INSIGHTS OF REVIEWS

61. Connection between products and instore and other
media (even narrow casting)
Enhancing POS
Offline encounter into online relation
A-brand perspective; To reconquer the end
relation- contact of the consumer
What can CEE add to your P.O.S.?

62. CONTACT
SCAN THE CARD WITH
CEE APP TO CONNECT
www.endeavourmedia.nl
www.cee-platform.com