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Helping Hospitality and
Tourism SMEs Make the
Move to Digital
Overview
Overview
1. Challenges and benefits of making the
move to digital
2. How Dobiquity can help drive business
improvement
3. A Dobiquity Walkthrough
Challenges and Benefits of
Making the Move to Digital
General Points on the Digital Economy
Source: National Digital Strategy Ireland
SME Digital Infrastructure
In 2014, only a fifth of Irish SMEs have
invested in cloud computing solutions and 60% of
micro-firms haven’t invested in any digital infrastructure.
McCann Fitzgerald Corporate Outlook 2014
Why Not?
Fear of the Unknown
Security/Stability Concerns
Happy with the Status Quo
Too busy to research options
Benefits of Making the Shift
“For businesses, greater digitisation supports
increased revenues, lower costs and
better access to customers…”
Source: Report on Ireland’s Digital Future
Conclusion
Digitisation is a step change even greater
than the internet. Companies that act now to build a
strategic digital
advantage will leave their counterparts
wondering what happened.
Source: Ernst & Young – The Digitisation of Everything
Options For Making the Move
Enterprise
Apps
Single-App
Solutions
Suite of Apps
How Dobiquity Can Helpdrive
business improvement
Dobiquity Initial Offering
Allows operators to self-
manage the mystery
shopper process.
Digitises the customer
feedback process
Streamlines the
measurement of employee
satisfaction using an online
survey tool.
Managing the
Customer
Experience
Who are our
customers and
what is our current
experience like?
Where can
improvement
s be made?
What is our
CX
Strategy?
How can we
implement
that
strategy?
How can
we
measure
progress
?
Where are
we
Now?
Where do
we want to
be?
How will we
know
we are
getting
there?
How
will we get
there?
Customer Experience (CX)
Management
Continuous Improvement
Our Goal is to Become A One-Stop-App-Shop
More apps to
come
Customer Focused Apps
Employee Focused Apps
Management Focused Apps
Processed Focused Apps
Dobiquity Walk-Through
Streamlined Website
• This is a bullet point
• This is a sub bullet
Competitive Pricing/Flexible Payment
• This is a bullet point
• This is a sub bullet
Easy Sign-Up and Free Trial
• This is a bullet point
• This is a sub bullet
User-Friendly Account Dashboard
• This is a bullet point
• This is a sub bullet
Knowledge Hub
Sample App in Action
Mystery Shopper App
• This is a bullet point
• This is a sub bullet
Clear Set-Up Instructions
Quick and Easy
Choose Survey Modules
Select Mystery Shopper
Confirm Survey
And It’s Ready …
The App
Easy to Navigate
Simple Rating & Indicators
Clear
assessment
options Professional
guidance
indicators
Photos & Comment Options
Comprehensive Reporting
Comprehensive Reporting
Similar set-up
and usage for all apps
Thank You!

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