4. International
Montreal
Ottawa
Toronto
Birmingham, UK
London
Nottingham, UK
Dubai
Sydney
Canberra, AU
Wellington, NZ
Philippines
Beijing
Shanghai
Switzerland
France
Uruguay
Argentian
Chile
Antarctica
United States
Virginia
My SharePoint Destinations Michigan
Florida
Denver
New York City
San Francisco
Los Angeles
Washington DC
Baltimore
Philidelphia
Boston
41. The Influencer Metamorphosis
The Influencer
landscape has
changed
considerably over
the past decade,
Key influencers
are no longer an
easily targeted
single group.
47. Outcome
Announced project on EndUserSharePoint.com
Received global visibility through external blog
posts, articles and mentions on other sites
Global 360 received exponential increase in number
of hits to site
48. You have a story.
You have an audience.
Now what?
64. Everyone is a Marketer
Maintenance
Order Fulfillment
Accounting
IOS
65. Email Signature
Best Regards,
Mark Miller, Social Media and Community Strategist
PS: Have you hear the sad, true story of „Ira the Invoice‟?
Recent Speaking Engagements
-- Dubai, United Emirates
-- Africa - Johannesburg|Cape Town|Nairobi
-- South America - Argentina| Uruguay |Chile
-- Antarctica (Yes, Antarctica!)
-- Canada – Montreal | Toronto
-- UK – London | Birmingham | Nottingham
-- USA - San Francisco| Boston | New York | Washington DC | Denver
-- Southeast Asia - Beijing | Hong Kong |Singapore | Ho Chi Minh City | Manila
-- Sydney, Australia | Wellington, New Zealand
75. Community and
Global Visibility
Mark Miller, Senior Storyteller, @EUSP
Deborah Rosen, COO, Sonatype
Notas do Editor
Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointDeborah Rosen, COO, SonatypePhoto by Michael Noel
About the Presenter“I help companies create strategic plans to gain global visibility for their products and services through the use of social media tools , online community building and relationship development.” – Mark Miller, @EUSPMark Miller, Senior Storyteller, is recognized internationally for weaving engaging tales to simplify the explanation of complex, technological solutions. He is a serial community builder, participating in the creation of global online communities such as NothingButSharePoint, EndUserSharePoint and NothingButBranding. Mark travels internationally from his home in New York City, speaking on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity. His most recent excursion with the “Sharing the Point” team found him in Africa, stopping in Johannesburg, Cape Town, Nairobi , Dar es Salaam, Zanzibar and the summit of Mt. Kilimanjaro.
I have spoken throughout the world at major SharePoint conferences as well as to small, local enthusiast groups.
Debbie
Debbie and Mark
Debbie and Mark
Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
Debbie: Influencers
Debbie: Microsoft
Debbie: Microsoft
Debbie: Microsoft
Ira the Invoice
These stories are emotional…they are about a hero’s journey…about a mission that is personal…and motivational and bigger than the product that they representGreat brands are personal, they evoke emotion….they tell a bigger story than the product they represent. They have the power to touch and change us - Disney, Nike, Apple, Starbucks, GoogleThe principles that build and maintain strong brands still hold true, but sometimes we forget that people are really at the center of it all. Resonant symbols, cultural images, emotional attractors, behavior definers … a brand is a living business asset: a concept, a feeling, a differentiating promise that grows, evolves, and will never die as long as a brand is kept alive in the minds of people. In order to succeed, brand owners must become more sensitive to the needs and desires of informed and discerning customers who demand high degrees of engagement — and consistency. And increasingly, the capacity of brands to deepen existing relationships and develop new ones relies on their ability to leverage new technology.
What is our story? what is our hero’s journey?
is our story reallyabout being the better scanner company? about securing a s/w supply chain?
or can we do something bigger???? do we can go about day to day doing our grunt work or will we show up and really do something….
do I optimize for go-to-market profitability and time to market?or do I batton down the hatches?It’s a really hard problem b/c the bad guys just have to be bad/right once but the good guys have to be right every time. First of all, it is always good to think about security. We do not live in a world where we can afford the luxury of not doing so.
Scale is too big…monumental…unapproachableCost is so large…to the business, to the economy…that there is really no true choice.…and that is why the problem is so pervasive…it’s easy to make the wrong choice…
change the equationneed innovations that integrate quickerlower the security tax
"broadcasting" the bad stuff…like the national weather service, we are giving people pre-warning of the bad so they can act accordingly. is there a way to talk about that that is really compelling? national broadcast system for bad components? like an early warning system."filtering" it out from circulation…like the Brita, we are taking the bad chemicals out of the water…and then we are"active radar" for all the new bad stuff that comesImprove the quality and trust of OSS components to reduce the risk for everyoneBroadcast awareness of riskImplement good component practicePut developers on the front line of defense
we can actually effect the size of the problem by broadcasting the warnings to everyone filtering out the bad stuff…make it accessible.put ALL the developers on the front line…reduce the security tax."broadcasting" the bad stuff…like the national weather service, we are giving people pre-warning of the bad so they can act accordingly. is there a way to talk about that that is really compelling? national broadcast system for bad components? like an early warning system."filtering" it out from circulation…like the Brita, we are taking the bad chemicals out of the water…and then we are"active radar" for all the new bad stuff that comes
so instead of cheerleadng and sending you on your way, I want to talk about something different. Something bigger. Something important.Responsibility.We've all been given an incredible opportunity to be a part of something big. Something industry changing. Something inspirational. That's great.But it's not for free. Here's what we expect of you…(and then riff on how we want them to express the brand, how we want them to act with customers, how we want them to act with their colleagues, how we want them to see themselves as company builders, not sales people…Make the company itself the ultimate product—be a clock builder, not a time tellerImagine that you met a remarkable person who could look at the sun or the stars and, amazingly, state the exact time and date. Wouldn’t it be even more amazing still if, instead of telling the time, that person built a clock that could tell the time forever, even after he or she were dead and gone?Having a great idea or being a charismatic visionary leader is “time telling;” building a company that can prosper far beyond the tenure of any single leader and through multiple product life cycles is “clock building.” Those who build visionary companies tend to be clock builders. Their primary accomplishment is not the implementation of a great idea, the expression of a charismatic personality, or the accumulation of wealth. It is the company itself and what it stands for.
great companies are willed in to existence
"broadcasting" the bad stuff…like the national weather service, we are giving people pre-warning of the bad so they can act accordingly. is there a way to talk about that that is really compelling? national broadcast system for bad components? like an early warning system."filtering" it out from circulation…like the Brita, we are taking the bad chemicals out of the water…and then we are"active radar" for all the new bad stuff that comesImprove the quality and trust of OSS components to reduce the risk for everyoneBroadcast awareness of riskImplement good component practicePut developers on the front line of defense
http://www.youtube.com/user/Global360PersonaBPM
Derek WeeksMany speaking engagementsRefreshed every yearConstant participation and growth
Here the sad, true story of Ira the Invoice
Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
Debbie: Influencers
Debbie: Microsoft
Debbie: Microsoft
Debbie: Microsoft
Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointDeborah Rosen, COO, SonatypePhoto by Michael Noel