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Internet of Things and
CRM
Sundeep Rehill (Empired)
Sean Bedford (Empired)
Objectives of this
session
• Understand the potential for
connected device
applications
• Visualise how integrated
CRM and IoT applications
can improve customer and
service outcomes
• High level view of what the
immediate future looks like
What is this Internet of
Things?
Is it this?
Is it this?
Is it this?
Connected things (devices) sharing data
Connected things (devices) sharing data
POS
Terminals
Industrial
devices
ATMs
Medical
devices
Automation
Devices
PCs/
Laptops
Handheld
Scanners
Tablets
Smart
Phones
Vehicles
Buildings and Infrastructure Assets
Chips
Sensors LoB Assets
Supply Chain
Things
Back Office
Devices
Plant Floor
Devices
Potential economic impact:
$4 trillion to $11 trillion
a year in 2015
Adelaide's leading convenience
retailer and the operator of On-
the-Run (OTR), Smokemart &
GiftBox retail sites with 160 stores
nationwide.
The Problem
• Regulation requirements for temperature
of freezer and fridge containing food
• Identify Failing / dysfunctional assets
oPotentially leading to food spoilage, costly
repairs, and asset downtime
• Manual temperature monitoring
oError prone, unreliable data
oLabour intensive
The Solution
• Consisted of:
• Remote monitoring
• Self Service Analytics
• Predictive Maintenance
Connectivity Data Processes
Analytics
Things
At its Core
Dynamics 365 and the
Internet of Things
Connected Field Service
Microsoft
Dynamics 365
Common application platform: PowerApps, Microsoft Flow, Common Data Model
Microsoft AppSource
16
What Outcomes are we looking for?
Improve the Customer Experience
with remote monitoring and management combined with consumer
sentiment to proactively engage with customers, and a comprehensive,
integrated service approach to customer care
Reduce Costs and Deliver Better Service
with predictive maintenance and other advanced services
that automate action, preempt equipment failure and provide a first-time
fix every time
Create High-margin Service Revenue
by supporting the creation of end-to-end digital services
and service-centric relationships that provide significant value for
customers and high-margin revenue opportunity for you
CustomerSite
! Install
remote
updates
Usage
Bulk order
GlobalOps
ServiceTech
How?
Traditional Field Service
Remote
Monitoring
Predictive
Maintenance
Critical
alert! Work
order
scheduled
Please
leave now!
Predictive Maintenance
Scheduled Just-in-time
The Great Tipping Wheelchair
Azure IoT
Hub
Stream
Analytics
Dynamics 365
Connected Field
Service
Power BI

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