a brief history about brylcreem

1. NOOR ASMAH MD TAIB
2011728269

6. Product Description
Brylcreem (pronounced brill-cream) is an iconic product of men's hair styling,
founded in Birmingham by County Chemicals in 1928.
The brand formulation is built on strength, substance and texture. All that
needs to be added is flair. Brylcreem was giving a generation of men the
freedom to style their hair with confidence.
The glossy look that defined Brylcreem's original appeal is still massively
popular, but the Brylcreem of today gives men hundreds of choices when it
comes to styling quality and power.
The brand offers gels, waxes, and creams.

7. Principal Competitions
The arena which Brylcreem battle among the competitiors is iwith its
unmessable style, the Brylcreem Boys Icon, its smells, the use of fresh hair
technology, plus comes with unique Memory Styling Molecules, rich with
Aqua-Oxy naurishment, longlasting and non-greasy.

8. Competitors

9. SWOT Analysis
Strenghs
• Unmessable Style (wet look, styling holds)
• People known their product
• 80 years on market
• equitable price
• Had an international and national icon
( David Beckham, Kevin Pieterson, Khairul Fahmi)

10. SWOT Analysis
Weakness
• Only comes with two based product
• Their packaging look same with others competitors. The
differentiate only at their labeling.
• The Bounz Gel packaging hard to open. Nice look with
hard touch.

11. SWOT Analysis
Opportunities
• Had an advantage to dominate the market
• By rebranding their packaging, it could enhance their market
share percentage.
• Could increase more consumer to used their product.
• Had a brand icon which could persuade consumer to used
Brylcreem.
• Had a great technologies on hair stylish.

12. SWOT Analysis
Threat
• Had a competition with so many brands
• The young user like to buy something more stylish such as the
packaging itself look trendy and easy to used.
• The packaging look same with others brands, make consumer
confused.