business environment micro environment macro environment.pptx
Small group coaching for social media success
1. Let’s start the new year off right, define what social
media sites your business should be on and create a
social media calendar plan to use daily
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
2. What we’ll go over
What social media sites does your business need to be
on
Facebook Business Page
YouTube
Twitter
Instagram
Pinterest
Are you missing out on potential customers?
We’ll create a tactically plan to follow 30 mins a day
You’ve got there attention… now what
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
3. Wondering who I am?
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
4. Wondering who I am?
My passion is working as a social media
consultant, your personal agent for social media
success.
President of Deerfield Valley Sitters, LLC. I manage a
team of sitters who watches the kids, so parents can
enjoy some personal time in the Mt Snow area.
I grew up in an entrepreneur family and started my
first business at age six selling homemade waxed
leaves to Vermont visitors during Fall.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
5. Are you missing out on potential
customers?
In short answer, like my twin 3 and a half year old boys
new favorite word,
“YUP”
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
6. 2 Reasons Why
1. You’re not hanging out in the places your customers
are
2. Not filling their needs, which is:
Being social and show off to their friends what they’re doing
who with, and
what they’re eating and/or buying
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
7. Here we go...
We’re going to jump into Facebook Business Page
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
8. Facebook Business Page
User Base: 950+ Million Users (public information)
The Positives:
Facebook is the largest social network in the world in
terms of users
More likely than not, your friends, family and co-
workers are already on
Interact with your past and future customers
For smart phone users there is a mobile app for that
Did I mention that everyone and their mother is on
already?
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
9. What Facebook can do for you:
Vanity URL of your business name to make it easy for
people to search for you business
Share posts, videos, and what your business is doing to
stay current
When someone asks you a question, you could
respond in detail in to Facebook
Link Facebook to your Twitter account
Location check-ins (more on this in a bit)
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
10. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
11. YouTube
User Base: 800 million unique users each month
YouTube is primarily focused on video sharing
Have to have Google account
In addition to posting videos on the site you can also
embed videos to your Web Site
You can find anything from
videos of your area
commercials
movie trailers
product reviews
how-to videos
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
12. What YouTube can do for you:
Choose your channel URL the same as your Facebook
URL
Create short clips (less than 3 mins) of the products
you sell or services you provide
Record an important meeting and share it with
employees and perhaps customers
Post customer testimonials
Show your product or service in action
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
13. What YouTube can do for you:
Take viewers on a tour of your office, route to
work, town that you live in
Post links of your videos to your social media sites
Add a Call-to-Action to your videos to drive traffic
back to your website
Create “How to” videos
Post solutions
Answer customer-specific questions – imagine how
surprised a customer would be when you point them
to a video with the answer
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
14. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
15. Twitter
517 million twitter accounts, although only 262 million are active
The Positives:
Every “tweet” is limited to only 140 characters
Instant communication with a blink of an eye
News has been found to be breaking on twitter before
anywhere else
There are no NOISE filters, which means everything
you post is visible
The use of Hashtags (#keyword) allows for easy search
results to find the tweets you want
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
16. What Twitter can do for you:
Businesses can utilize Twitter in a variety ways:
• press releases
• offers and other announcements
• conduct surveys
• customer support channel
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
17. What Twitter can do for you:
Know who’s talking about you/ business name by
using the search feature
Twitter is a relaxed social site; share what’s for lunch
Use URL shortening tools like Hootsuite or Owl.ly
Commenting on tweets and retweeting is a great way
to build a community
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
18. Instagram
Instagram, the photo-sharing program with its own
social site
Instagram is PURELY a mobile photo sharing network
currently. Instagram.com is nothing more than a
landing page directing you to the IOS and Android
store to download the app.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
19. Instagram
User Base: 80+ million users
The Positives:
Fastest growing mobile photography network
Simple to use, all images maintain the square look and
you only have a small handful of filters to uploaded an
image
It is FUN! It is nice to have a social network for
photographers that isn’t professional and serious all
the time
You can post your Instagram photos directly to
Facebook, Tumbler, Twitter, and Foursquare
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
20. What Instagram can do for you
Show off your products [idea laser-zoom in one of your
products and engage with followers by asking them us
they can guess what it is]
Show how it’s made
Show your followers behind the scenes
Show the impact of what your products or service can
do
Give a sneak-peek of new things that are happening
Share the cuteness, give followers that “awe” moment
for them to “like” the photo for others to see
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
21. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
22. Pinterest
Pinterest is the newbie on the block that has generated a
storm of interest, quickly surpassing older and newer
social media sites.
How it works:
Users “Pin” content they find on websites, their
personal website to their Pinterest boards. Or search
on Pinterest and look threw their friends boards to add
to their personal boards.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
23. Pinterest: How it works
It focuses on sharing photos between users
layout is similar to a Pinboard, where users can re-post
(or re-pin) images from other users.
Images are posted into category collections,
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
24. Pinterest: How it works
such as Humor, Favorite Places and Books you’ve
read, and link to the original source.
The live hyperlink from the thumbnail becomes
“pinned” on your boards, then allowing other users to
follow it back to the original website
This has potential to help drive traffic back to your
website and leverage your time on Pinterest effectively.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
25. Pinterest
User Base: 23 million as of July, 2012
One of the fastest growing social networks today
1.7 billion page views a month
Simple to use. Create boards to organize your content.
The whole idea is for content to spread easily.
The demographics on the network are heavily in favor
of women (90% last I heard)
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
26. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
27. You’ve got there attention… now what
Post.
Be social.
Inspire.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
28. Defining what to post about
Products or services that you sell
Photos of your location with happy customers in your
store, restaurant or photos of happy people using your
product
Funny comics about your topic of business
When you read blogs or online newspaper articles you
can post it to your followers for them to enjoy
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
29. Encourage people to check in at location
You’re creating, “I’m here and you should be here too”
Once the person “checks-in” their promoting for you
They’re putting your business on the map and that
person may have 359 friends (the average),
That means the person just put your business in front of
359 friends
Cool, huh?
What if you took it one step further?
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
30. Create a back drop for people to take
photos of themselves at?
So they come in:
enjoy your location presence
take a photo with your logo, location address, and your
business name and…
post it to their average 359 friends. Win-Win for you!
Leave the creativity of the people to take the photos of
themselves and family, then posting it onto their social
media sites.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
31. www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
32. 30-Mins a Day Plan
1. Set up RSS feeds or reader bookmarks to blog –Feedly or
Google Reader work great
• Scan threw your Feed for inspiration and repost useful
content to your customers
2. Check your Google Alerts for your keywords and
company mentions
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
33. 30-Mins a Day Plan
Log into each profile and check your messages, news
feed
Then do what I call a 3-3/2
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
34. 30-Mins a Day Plan
Do a 3-3/2 check on your newsfeeds
* After you sign into your account do a quick read
through what people posted and “like” or Retweet no
less than
* 3 Retweets or “likes”
* Then respond with either questions or praises to 3
* Spend no more than 2 minutes responding
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
35. 30-Mins a Day Plan
It’s a basic plan however with a plan in place it will get
the ball rolling and gain momentum
You’ll start to see positive results
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
36. Recap on what we learned
You know what Social Media sites work best for you
business
And it’s written on your To-do list what accounts to set-
up
A plan to follow 30 mins a day
You’ve got there attention and you know what to do
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
37. Upcoming Event
February 21 at 12pm-1pm same place, Graduate Center
Coaching will be on Hootsuite
In depth look at Facebook Business Page
Viewers choice – I’ll send out an email to get your feed
back on what social media site you would like to know
more about
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
38. Small Group Coaching for Social Media
Success
Thanks for Attending and I look forward to
seeing you next on February 21 at 12pm
www.EmilySusan007.com
Emily Susan Hammer @EmilySusan007
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
Notas do Editor
) their friends are seeing where they are and putting you in front of their 359 friends.
Automation online software to post when you aren’t able to be on the computer save time by logging into one account to post to your different social media outlets and keep track of keywords.