The Irish Radioplayer app is the official Irish Radio mobile app available across Apple and Android devices. The app is a one stop shop for Irish radio content with 43 stations in total, consisting of RTE Services and Independent Broadcasters of Ireland.

1. oftheIrishRadioplayerApp
“the one stop shop for all Irish radio content”
EXCLUSIVE
SPONSORSHIP

2. Digital Audio
A Market in
Growth

3. Digital Radio Listening in the US –
Now A Majority Weekly Habit

4. Radio Listening = 16% of Daily
Digital Time
Source: Emarketer US, October 2015
55 Minutes of
Daily Radio
Listening
Users will
Spend 8 times
longer
listening Via
Mobile
60% of Radio
Time is via
AM/FM Vs
40% via
Digital
Devices

5. Digital Audio Consumption in
the UK
• 42% of the UK population has downloaded a radio app for
a mobile device
• 26% of adults claiming to listen to radio on phones or
tablets at least once a month
• 52% use the mobile app at least once a week
• 41% of 15 to 24 year olds listen at least once a month,
almost twice as much mobile listening as the 25+
Source: Rajar Q4 2015
2015

6. Background
• The Irish Radioplayer is the official Irish Radio mobile app
available for both Apple and Android devices.
• The app is available via smartphone and tablet.
• You can listen live, catch up on programmes and view social
feeds from the stations. No need to change site or app, it's all
there in one place.

7. Background
• The Irish Radioplayer is a not-for-profit partnership between
RTÉ and the Independent Broadcasters of Ireland (IBI)
• There are 43 stations in total, 9 of which are RTE Services
and the other 34 are from the Independent Broadcasters of
Ireland.
• The App is available internationally in both the Google Play
store and the Apple App store.

8. Current Numbers
• 180,000 downloads
• 55K monthly users
• 700K sessions
• 1.3 million monthly streams
• 10 minute session length
• 20% of users are new every month

9. Demographics–
18-34@ 61%of totalusage

10. Access By Device & Brand
41%
11%
8%
7%
6%
58%
26%
4%
3%
2%

11. Sponsorship Proposal
WhatDoYouGet?
• Term: 1Year from start of August 2016
• Deliverables:
• Exclusive sponsorship of the App
• Minimum 8 million launch app audio or video ads. 15 second ads. A
combination of audio and video ads is recommended.
• Minimum 8 million simultaneous interstitials
• Approx. €500,000 worth of yearly trading rate on-air promotion
• 3 X 2 week campaigns across the year
• Across 43 stations
• Minimum 2 spots per day per campaign

12. Static Image
& Audio Ad
OR
Video Ad
App Launch
Screen
transitions to
Sponsor
Page
Home
Page
transitions to

13. NextSteps
• Proposals sent out 22nd June 2016; sponsor confirmed on a
first come first served basis
• Ads will need to incorporate an end frame / audio mention of
the Radioplayer sponsor status
• Multiple creative will need to be supplied to prevent ad
fatigue and creative will need to be freshened up throughout
the sponsorship period
• Adserving testing in July with commercial launch slotted for
August 1st