Hosted by Emily Bennington Effective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real Job Building Brand YOU: The Ultimate Career Foundation

When we think of brands, we often think of businesses…

Sporty Posh Ginger Baby Scary … but people are brands too.

Tom Peters made personal branding mainstream in 1997 with this must-read Fast Company article. His key message? “ You are the CEO of You, Inc.”

Discover Thanks, Dan. Create Communicate Maintain

Thanks, Dan. How you see yourself How others see you (self-impression) (perception) What is YOUR Brand?

The finest classical musician in the world. Playing the most complex arrangements ever written . On a violin hand-crafted by Stradivari himself. … and no one cared!

Discovering your brand “ To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or The Body Shop ask themselves…”

“ What makes YOU different ? ”

Don’t be generic!

Boring is not a brand position and average is not a competitive advantage.

What have you done this week to stand out? Thanks, Tom. What is your most noteworthy personal trait? What would others say is your greatest strength? What do you want to be known for?

If no one is talking about you, you must not be doing anything worth noticing! Word of Mouth Potential (a/k/a WOMP) is your career secret sauce.

What do YOU want to communicate about who you are and what you represent? How can you get people talking about you to underscore your message? How can you become a go-to source for information in your industry? Creating a brand is really creating a message about you.

Message Focus

If you aim at everything, you hit nothing.

My name is ________ and I am (or will be) the best ________. Note: If your message won’t fit on this – you need more focus.

Don’t be more white noise in the world.

If you don’t know your message, these things won’t work for you.

You can run, but you can’t hide.

What’s being said about YOU? What’s being said about your employees? What’s being said about other nonprofits? What’s being said about someone YOU may hire? 1 Google Yourself Set a Google alert for yourself and your company, competitors, industry leaders, etc.

Do you blog?

All of these opportunities – actually started here.

The Facebook we know today won’t be the Facebook of tomorrow.

When it comes to Facebook, you can get with this… … or you can get with that.

Have a 100% complete profile Make sure your profile is 100% complete.

What is the biggest difference between Twitter and Facebook?

How do people “list” you?

Remember your filter. Why it’s a bad idea to include a company name in your handle.

Mind your –ilities Keep your commitments Building your brand takes hustle and consistency.

You could be the best in the world, but it won’t matter unless other people see you that way too.

People-Results.com Emily Bennington Facebook.com/EmilyBenningtonCollegetoCareer @EmilyBennington [email_address]