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While we were planning our music
video, Vernallis’s theory was very important to
We realised after lots of research that
editing to the beat is a key factor in
engaging and entertaining the audience.
As a result of this my music video has a
rhythmic base closely connected to the
song, and the editing to the beat is
consistent throughout the verses.
One part of the music video where we
really wanted the edit to be obvious was at
the end of the bridge before the last chorus.
The firework lighting effect reflects the
drum sound that is built up through the
bridge of the song.
My music video followed Goodwin’s theory;
We broke the 4th wall
The artist was the narrator/participant/character
We tried to challenge the ‘male gaze’ but didn’t succeed as
much as we would have liked to as my artist was still styled
My music video is mostly amplification, however there is a
section of illustration (when the artist smells the rose
whilst we here her sing “inhaling the scent of my loves
I also decided to use Godwin’s theory for my Digipak; the
picture I have chosen to use for my front cover follows the
theory of breaking the 4th wall. I decided to do this as I
thought it was more powerful and helps to connect with
the audience more.
Initially, we decided against the ‘male gaze’ in
our music video since Ariella’s main audience
are teenage girls and we wanted Ariella to be
a role model for them.
We made sure there were no shots that
However, we did style Ariella
accordingly, which we initially didn’t want to
do. This is most obvious in the skate park
scene when Ariella is wearing tight clothing
and high heels.
I have learnt that it is very hard to deflect
from the ‘male gaze’ in the music industry.
We chose to use the recognisable colour red
to be our motif throughout the video. This is
displayed through Ariella’s red nail
vanish, lipstick, the red rose and the top
Ariella wears in the beginning of the video.
I also incorporated the colour red in my
DigiPak and advertisement; I had Ariella wear
red lipstick and I used red roses.
"In a world ordered by sexual imbalance, pleasure in looking
has been split between active/male and passive/female. The
determining male gaze projects its fantasy onto the female
figure which is styled accordingly"