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Semelhante a Corporate Religion
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Corporate Religion
- 1. CORPORATE RELIGION Eren YILMAZ Gizem BÜYÜKSUNGUR Hayal YILDIZ Çağla MAKİNECİ
- 2. Outline
- 3. Outline
- 8. Describe themselves both internally & externally IN the new economy
- 9. Brand value Brand values – all the expressions, attitudes and abstract attributes that companies ascribe to their products beyond their functional qualities – are precisely the non-material and emotional values which give a product its brand status.
- 10. Brand thinking Corporate religion (CR) The aim is to unite everything in a Corporate Religion. A religion that brings together the internal company and the external market in a shared, connected flow of understanding.
- 11. What is corporate religion about? It's about a shared vision It's about leadership It's about internal-external integration it's about how to implement
- 13. The Value Based Organization
- 14. The company’s 1.) What is the world’s perception of our company? 2.) How do we see ourselves? 3.) How would we like the world to think of us?
- 15. The role of top managers in today’s economy Designing strategies and running the company according to solid principles of good management.(X) Managers must; pay close attention to what goes on in and around their markets. continuously supplying correct interpretations adaptive actions Have communicating skills both internally/externally
- 17. One of the greatest brand building success
- 21. Founded in Milwaukee, Wisconsin during the first decade of the 20th century
- 23. H.D. Value A loyal brand community which keeps activethrough clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of company's net revenue.