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Remain Optimistic About Mobile Ad Internet Trends 2014 - Redesigned

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Remain Optimistic About Mobile Ad Spend Growth
Print Remains Way Over-Indexed
Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated
assuming Internet and Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13
(adjusted to exclude outdoors/classified media spend). Arrows denote Y/Y shift in percent share. 15
38%
45%
25%
22%
20%
4%
12%
10%
5%
19%
Time Spent
Ad Spending
TV Internet Mobile Radio Print
Underspending on Internet and Mobile
~30B+ opportunity in USA
x3.8x0.8x0.2x0.9x1.2

Publicada em: Design, Tecnologia
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