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Remain Optimistic About Mobile Ad
Spend Growth Print Remains Way Over-Indexed Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13 (adjusted to exclude outdoors/classified media spend). Arrows denote Y/Y shift in percent share. 15 38% 45% 25% 22% 20% 4% 12% 10% 5% 19% Time Spent Ad Spending TV Internet Mobile Radio Print Underspending on Internet and Mobile ~30B+ opportunity in USA x3.8x0.8x0.2x0.9x1.2
Embrace the Internet Trifecta 55
Critical Mass of Content + Community + Commerce Content 1 Provided by Consumers & Pros Community 2 Context & Connectivity Created by & for Users Commerce 3 Products Tagged & Ingested for Seamless Purchase
* USA ranks behind Luxembourg/Switzerland/Norway.
Source: OECD Programme for International Student Assessment, 2011 & 2012. The Institue for College Access & Success, 2014. Consumer Financial Protection Bureau. “Voice of the Graduate”, McKinsey/Chegg. 25 Education Facts (USA) It is expensive Secondary School Costs 4th/32 among OECD Countries for expenditure per student* 71% of 4-year college grads $30K Average Student Loan Debt $1T+ Total Debt (more than credit card & auto loan debt) Results are often subpar Higher Education Costs Public Schools 27th in Math 20th in Science 17th in reading College Job Prep 1/3 of 4-year college graduates don’t feel well prepared for employment Education is key but faces important realities +
Source: Company Data 63 Uploadable
/ Sharable / Findable Mojo Update 750MM+ cumulative Boards 30B+ cumulative Pins +50% Pin growth vs. 2013 130MM MAUs 3B page views per month 1.5MM images uploaded per day From 47B steps in 2011 To 2.4T steps in 2013 65MM registered users (+50% Y/Y) 100MM+ pounds lost by users $1B gross ticket sales (+60% Y/Y) 58MM tickets sold (+61% Y/Y) 1M events in 187 countries 13MM repositories (x2 Y/Y) 10K users added per day (=Earth to Saturn distance)
The Evolution of Messaging Brings
New Social Graphs Edges Have Potentially More Value Than Nodes 37 BEFORE TODAY Broadcasting few messages to many contacts Sending many messages to few contacts Ex: Facebook Ex: WhatsApp, Snapchat, WeChat
Consumers increasingly Expect to Watch
TV Content... On Own Terms 37 CIRCA 1950 CIRCA 2014 TV Set (Live) 100% of viewing 23% 10% 6% 4% 57% TV Set (Live) DVR/VOD/DVD Connected TV Computer Mobile Device Source: Horowitz Associates, State of Cable and Digital Media Report, 4/14. Note: Study based on 1,200 interviews in 1/14 among heads of households (18+) who watch any kind of TV. Live TV defined as watching linear programming that is not time-shifted from original programming time intended. TV Content defined as any type of video content. Computer includes desktop + notebook. Mobile includes smartphone + tablet.
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