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Présentation wait marketingsmg

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Wait Marketing par Starcom Mediavest Group

Publicada em: Marketing
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Présentation wait marketingsmg

  1. 1. WAIT
 MARKETING #WAITMARKETINGSMG
  2. 2. HUMAN EXPERIENCE STRATEGISTS #WAITMARKETINGSMG INDIVIDUS MARQUES DÉMARCHE D’ACCOMPAGNEMENT
  3. 3. PLUS LE TEMPS D’ATTENDRE ! #WAITMARKETINGSMG
  4. 4. #WAITMARKETINGSMG DÉCRYPTER L’ATTENTE
  5. 5. GAGNER DU TEMPS
 UN IMPÉRATIF SOCIÉTAL CENTRAL #WAITMARKETINGSMG
  6. 6. GAGNER DU TEMPS
 UN IMPÉRATIF SOCIÉTAL CENTRAL #WAITMARKETINGSMG ENVOYER COMMUNIQUER PAYER VOYAGER SÉDUIRE
  7. 7. LE CONSOMMATEUR REVENDIQUE
 L’INSTANTANÉITÉ COMME UN DÛ #WAITMARKETINGSMG 70% DES FRANÇAIS NE VEULENT 
 PAS ATTENDRE PLUS DE 4H 
 UNE RÉPONSE D’UNE MARQUE 
 SUR FACEBOOK 9 FRANÇAIS SUR 10 
 RÉCLAMENT DES TEMPS D’ATTENTE 
 MOINS LONGS EN MAGASIN Source : Wincor Nixdorf 2014
  8. 8. LE TEMPS EST AFFAIRE DE PERCEPTIONS
 TOUT COMME L’ATTENTE #WAITMARKETINGSMG # CARACTÈRE OBLIGATOIRE DE L’ATTENTE # CONDITIONS DE L’ATTENTE # VALEUR DE LA FINALITÉ # INCERTITUDE AUTOUR DE L’ATTENTE # CONDITIONS PERSONNELLES SMG TM
  9. 9. VALEUR DE LA FINALITÉ
 VS. TEMPS ET CONDITIONS D’ATTENTE #WAITMARKETINGSMG 13 SEC. 20 MIN. 1H30 1 AN ATTENTE 
 ACCEPTÉE ATTENTE 
 TOLÉRÉE ATTENTE 
 REJETÉE
  10. 10. L’ATTENTE PEUT ÊTRE 
 JOUÉE INTELLIGEMMENT #WAITMARKETINGSMG &
  11. 11. L’ATTENTE PEUT ÊTRE UN CATALYSEUR DE PLAISIR #WAITMARKETINGSMG
  12. 12. L’ATTENTE PEUT ÊTRE UN BOOSTER D’EGO #WAITMARKETINGSMG
  13. 13. FAIRE DES TEMPS MORTS DES MOMENTS DE CONNEXION #WAITMARKETINGSMG EN SITUATION D’ATTENTE, 
 LES CONSOMMATEURS PRÉSENTENT 
 UNE CAPACITÉ DE MÉMORISATION DE PLUS DE 50% 
 
 CONTRE MOINS DE 15% EN MOYENNE
 EN SITUATION NORMALE 50% 1 Source : Wait Marketing - Diana Derval
  14. 14. #WAITMARKETINGSMG LES 
 MARQUES
 ET 
 L’ATTENTE
  15. 15. LES MARQUES SE POSITIONNENT SUR L’EXPÉRIENCE DE L’ATTENTE #WAITMARKETINGSMG RÉDUITE TRANSFORMÉE OCCUPÉE VALORISÉE
  16. 16. EXPÉRIENCE DE L’ATTENTE RÉDUITE #WAITMARKETINGSMG
  17. 17. STARBUCKS EXPRESS STORE ATTENTE RÉDUITE #WAITMARKETINGSMG
  18. 18. FRUNK ATTENTE RÉDUITE #WAITMARKETINGSMG
  19. 19. EXPÉRIENCE DE L’ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  20. 20. HOUSTON AIRPORT ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  21. 21. CARREFOUR ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  22. 22. EXPÉRIENCE DE L’ATTENTE OCCUPÉE #WAITMARKETINGSMG
  23. 23. DURACELL ATTENTE OCCUPÉE #WAITMARKETINGSMG
  24. 24. STOCKHOLM TAXI ATTENTE OCCUPÉE #WAITMARKETINGSMG
  25. 25. EXPÉRIENCE DE L’ATTENTE VALORISÉE #WAITMARKETINGSMG
  26. 26. ADIDAS ATTENTE VALORISÉE #WAITMARKETINGSMG
  27. 27. LE PETIT CHEF ATTENTE VALORISÉE #WAITMARKETINGSMG
  28. 28. #WAITMARKETINGSMG LES OUTILS
 DU WAIT
 MARKETING
  29. 29. DIFFÉRENTS OUTILS POUR JOUER SUR L’ATTENTE #WAITMARKETINGSMG
  30. 30. DIFFÉRENTS OUTILS POUR JOUER SUR L’ATTENTE #WAITMARKETINGSMG FREE! WAIT MARKETING 2 4 8 14 36 56 57 133 140 N14 N36 N57
  31. 31. LA DATA AU CŒUR DES SOLUTIONS #WAITMARKETINGSMG Bouchon à 30m Changement d’itinéraire
  32. 32. SANS PLUS
 ATTENDRE… #WAITMARKETINGSMG COMPRENDRE TRANSFORMATION IMAGINATION
  33. 33. MERCI ! #WAITMARKETINGSMG #WAITMARKETINGSMG

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