This was an introduction to UX Research Strategy and UX Research Methodology, shared as part of my mentorship sessions with Friends of Figma Africa.

1. UX Research
Strategy
& Methodology
Week 2
Elroy Chibex

2. Orvisit andenterthecode-#1420514
slido.com
Scanthecodebelowanddropanyquestionsyouhave

3. Week 2
# ValueofaUXresearchstrateg
# WhoisUXresearchfor!
# Whatwillyouresearch!
# Whenwillresearchbeconducted!
# UXresearchpla
# LeanUXresearchmethodolog
# AssumptionsinleanUXresearc
# Researchstrategyforanewproduc
# Researchstrategyforanexistingproduct
# Whatareusabilityheuristics!
# VisibilityofsystemstatuI
# Matchbetweensystemandtherealworl2
# Usercontrolandfreedo0
# ConsistencyandstandardI
# Errorpreventio
# RecognitionratherthanrecalJ
# FlexibilityandefficiencyofusR
# Aestheticandminimalistdesig
# Helpusersrecognize,diagnose,and
recoverfromerrorI
# Helpanddocumentation
slido.com | Code - #1420514

4. Value of a UX Research Strategy
Strategyistheapproachyoutaketoachieveagoal.
UXresearchstrategyisaplantoincorporatevarious
researchmethodsintoyourdesignprocess.
HavingaUXresearchstrategyallowsyoutocreatea
productthatusersneedandsaveyourteam'sefforts
alongtheway.
slido.com | Code - #1420514

5. Value of a UX Research Strategy
5 Reinforcetheimportanceofresearchandgetstakeholdersonboar
5 Setresearchgoals(areyoumakinganewproductortryingtoimproveanexistingone?
5 AccountfortimeandbudgetforUXresearchduringprojectplannin
5 IntegrateUXresearchintoyourdesignproces2
5 Decidewhichresearchmethodsshouldbeusedateachstag8
5 Successfullyimplementyourresearchfindings
slido.com | Code - #1420514

6. Who is UX Research for?
! Leaders-HeadofDesignorSeniorEnginee'
! Implementers-Softwareengineerorotherdesigner
! C-levelpeople
slido.com | Code - #1420514

7. What will you research?
5objectivesstartupsuseUXresearchtoachieve0
* Improveaprocessorworkflo#
* Betterunderstandcustomershoppinghabit
* Evaluateconcept
* Testusability
* Refineavalueproposition
slido.com | Code - #1420514

8. What will you research?
5objectivesstartupsuseUXresearchtoachieve0
* Improveaprocessorworkflo#
* Betterunderstandcustomershoppinghabit
* Evaluateconcept
* Testusability
* Refineavalueproposition
slido.com | Code - #1420514

9. When will research be conducted?
Thetestsyouneedtorunwilldifferdependingonthestage=
$ Discovery:Atthisstage,youneedtolearnaboutthemarketforyourproductanditspotentialusers
$ Validation and testing: Atthispoint,youtypicallyhaveaprototypetotest
$ Post-launch:Onceyou'velaunchedyourproduct,it'simportanttokeeptheresearchgoingto
ensurethatyoursolutionisstillworking.
slido.com | Code - #1420514

10. UX Research Plan
UX research plan is a document that defines your team’s
key research goals and the strategy to reach them.
A UX research plan usually includes
Key research goal$
The most important questions you want to answe/
The research metho
The analysis method research deliverable$
A timeline of when the studies will be executed
Template of a UX
Research plan
Video : UX Research
and Prototype testing
slido.com | Code - #1420514

11. Lean UX Research Methodology
LeanUXresearchisaquickanddirtyapproachto
traditionalUXresearch.Itstartswiththe
assumptionsmadebystakeholders.Oncethey
agreeonadirection,aroughprototypehelps
validatetheideawithcustomers.Thisapproach
doesn’trequiremanyresources
slido.com | Code - #1420514

12. Lean UX Research Methodology
LeanUXfocusesonreducedwastedtimeandprovidingaworkingproductASAP.
P Think-exploretheproblem,gatheruserresearch2
P Make-startdesigning,createtheMVB
P Check-findoutuserresponsivegatherfeedback.Makenecessaryadjustmentsandrepeat
slido.com | Code - #1420514
test ideas in the real world externalize your ideas
move forward
stay focused
reframe deliverables as outcomes
embrace radical transparency ignore nice-to-haves

13. Assumptions in lean UX research
slido.com | Code - #1420514
OneofthedifferencesbetweenleanUXresearchandotherresearchmethodsis
makingassumptions.
Intraditionalresearch,weavoidassuminganythingaboutusers.Instead,westudy
themandpresentourfindingsasdetaileddeliverables.
LeanUXhasthefocusistoimprovingtheproducthereandnow.Sowestartwith
creatingaproblemstatement.
Thenextstepistogettheteamtogethertobrainstormpossiblesolutions—make
assumptions

14. Research strategy for a new product
UXresearchforanewproductfocusesongetting users,addressing their problems
andpainpoints,andonboarding them.
Useronboardingisthesystemofactivelyguidinguserstofindnewvalueinyour
product.Itcaneithermakeorbreakyourproduct.
Testing for market-fit
slido.com | Code - #1420514

15. Research strategy for an existing product
UXresearchforanexistingproductfocusesontwomainobjectives
0 Toretainexistingcustomers:Understandwhereyourusersgetstuckandswitchto
anotherbrand.Thiswilltellyouwhatyoucandodifferentlytomeetusers'needsand
outdothecompetition
0 Togrowthecustomerbase:Conductusabilitytesting.Basedonusabilitytesting
results,youcanturnonandoffcertainfeaturesforselectusers.Anotheroptionisto
leverageexperimentationtomakeyourproductindispensableincustomers'lives.
slido.com | Code - #1420514

16. Thankyouforlistening