1.
EXPLODE YOUR TRAFFIC,
FOLLOWERS
AND
SUBSCRIBERS
WITH
PINTEREST
IN 2 MONTHS
OR LESS
By: Elna Cain
Twins Mommy

2.
Hi! I’m Elna
from
I’m a mama blogger just like you! I started
freelance writing and blogging in 2014. Just a few
months ago in March I decided to start Twins Mommy
to connect with mommy bloggers and
help them become mompreneurs.

3.
Let’s do this!
• Let’s get present. You owe it to yourself mamas!
• Turn off all distractions (that means email too)
• If you have too many distractions, you won’t
absorb what you’re learning.
• The information you’re going to learn will transform
your blog growth quickly.
• It would be a waste if you missed it!

4.
Mama bloggers, a question for you
What’s your biggest struggle right now?
• traffic
• subscribers
• gaining a tribe of followers

5.
YOU’RE IN THE RIGHT PLACE IF…
You’re new to blogging and really have no clue
how to get traffic to your blog.

6.
You have amazing content and don’t
understand why no one is commenting or sharing
your awesome post.
YOU’RE IN THE RIGHT PLACE IF…

7.
You have an email list but it’s either non-existent
or growing real slow.
YOU’RE IN THE RIGHT PLACE IF…

8.
A little case study
MARCH 2016
• 7 pageviews
• less than 10 people visited
• fewer than 10 comments
• 0 subscribers
• 600 Pinterest followers
In April I put on my big girl
pants and developed
a strategy to grow my blog

9.
A little case study
JUNE 2016
• over 18,000 pageviews
• ~450 visitors a day
• average 30 comments
• over 400 subscribers
• 2.3k Pinterest followersMore than tripled
my growth in all areas

10.
This all happened as a result from
using Pinterest strategically
Yes, mama bloggers, it’s that easy and
I’m going to show you exactly how to get the
same results as me or even better than me.

11.
How to develop a killer
Pinterest strategy
WHAT
YOU’LL
LEARN
TODAY

12.
How often you need to pin
to see any growth potential
WHAT
YOU’LL
LEARN
TODAY

13.
My top ways for turning
Pinterest readers into
subscribers
WHAT
YOU’LL
LEARN
TODAY

14.
WHAT
YOU’LL
LEARN
TODAY
What makes a Pintastic Pin
so that you generate a ton
of repins and followers

15.
Pinterest Basics
Pinterest is not a social networking site.
It’s a bookmarking site on the surface and a
visual search engine at its core.

16.
It’s actually considered the second largest
search engine behind Google.
That’s HUGE mamas!
Pinterest Basics

17.
What this means:
Pinterest can rival OR exceed a high
ranking on Google for highly targeted traffic
Pinterest Basics

18.
PINTEREST
TRAFFIC
GOOGLE
TRAFFIC
• Moms
• Food bloggers
• Core demographic
• Grandmas
• Teens
• Workaholics
Come once and
leave, don’t subscribe
Come, engage,
share,subscribe,
eventually
buy
Pinterest Basics

19.
What this tells you is
the people that come from Pinterest are
highly targeted, highly engaged and are more
likely to subscribe to your newsletter

20.
Pinterest Basics

21.
Strategy Building Plan– Laying the
Foundation for Growth
01 Sign up for a business account
02 Optimize your bio with keywords
03 Create keyword rich boards
04 Create a Pinterest group board
05 Pintify your blog

22.
01 Sign Up for a Business Account
Anyone who is a blogger and especially if you
want to turn your blog into a business, should have a
Pinterest Business account

23.
01 Sign Up for a Business Account
allows you to have Rich Pins
gives you access to Pinterest Analytics
shows you activity from
your website

24.
02 Optimize Your Bio with Keywords
States who you are and
what you do
Offers an incentive (CTA)

25.
02 Optimize Your Bio with Keywords

26.
02 Optimize Your Bio with Keywords

27.
03 Create Keyword Rich Boards

28.
03 Create Keyword Rich Boards

29.
03 Create Keyword Rich Boards

30.
04 Create a Pinterest Group Board
Create a Pinterest group board that’s related to your
niche. You’ll build authority within your niche and you’ll
be able to network with other bloggers in your niche.
• Set rules and guidelines in your group.
• Make the Pinner follow YOU before they ask for an invite
• Don’t accept everyone into your group.
• Keep the pins high-quality

31.
05 Pintify Your Blog

32.
ARE YOU WITH ME STILL?
What are you changing in your Pinterest profile NOW
to get it ready for growth?

33.
TRAFFIC
GROWTH
TIP
#1
Automate your Pinning

34.
Traffic Growth Tip – Automate
There are two choices – both offer free trials – but
only ONE is approved by Pinterest:
Board Booster
Tailwind

35.
Traffic Growth Tip – Automate
What this means is, Pinterest partners with brands
that meet their customer needs or aligns with their
core value.
So, using Board Booster has the risk of having your
Pins penalized in the Smart Feed algorithm.

36.
Traffic Growth Tip – Automate

37.
Traffic Growth Tip – Automate

38.
Traffic Growth Tip – Automate
You’ll be pinning more often now, which means
you’ll have to have more boards to pin to.

39.
Traffic Growth Tip – Automate
The easiest way to create many boards is to break
up your niche. Remember to use keywords!

40.
Traffic Growth Tip – Automate
• Start Pinning 50 times a day
• Work up to 100 times a day
• Eventually up to 200 times a day
• Ratio: 80/20 (Yours/Theirs)
200 new followers in one week

41.
TRAFFIC
GROWTH
TIP
#2
Join a lot of group boards

42.
Traffic Growth Tip – Group Boards
The more places you have to pin your pins the
more people they’ll reach. And you create a lot of
keyword rich boards and join multiple group
boards so that you have a place to schedule your pins.

43.
Traffic Growth Tip – Group Boards
Group boards are so worth it because your pins will
be seen by a whole new audience. Essentially, the
Pinners who pin to these group boards will see your
pin, but also the people following that group board.

44.
Traffic Growth Tip – Group Boards
• Have high-quality pins (repins)
• Many Pinners in the group board
• Play it safe – schedule no more than 2
• Monitor boards for dupes and remove

45.
Traffic Growth Tip – Group Boards
1. Can email board creator and ask to join

46.
Traffic Growth Tip – Group Boards
2. Comment on the group owner’s most recent
pin asking to join

47.
TRAFFIC
GROWTH
TIP
#3
Create focused Pin
descriptions

48.
• Keywords done wrong!
• Shouldn’t have any hashtags
• Doesn’t tell me what the pin is really about
• No call to action
Traffic Growth Tip – Pin Descriptions
• Rich Pin – has more information
• Naturally placed keywords
• Creates curiosity
• Describes what the pin is about
• Has a call to action

49.
ARE YOU WITH ME STILL?
If you are –
What NEW traffic growth strategy are you going
to implement as soon as this workshop is over?

50.
LIST
BUILDING
TIP
#1
Include an incentive
in your pin

51.
List Building Tip – Include an Incentive

52.
List Building Tip – Include an Incentive
People like to see what they’re going to sign up for.
It ups the curiosity factor when you show them all that
you get if you sign up to your list right now.

53.
List Building Tip – Include an Incentive

54.
LIST
BUILDING
TIP
#2
Create a Pin for your best
content upgrades

55.
List Building Tip – Free Opt-in Pins

56.
List Building Tip – Free Opt-in Pins

57.
List Building Tip – Free Opt-in Pins
Creating multiple Pins for the same post or free opt-in
helps your newsletter reach more people. Having a
mini “sales” page or blog post helps convert visitors
into subscribers.

58.
ARE YOU WITH ME STILL?
If you are –
Are you excited to try out these list building strategies
on Pinterest?

59.
01
02
03
04
Making a Pin-tastic Pin
More taller than wider
Create white space and have easy
to read fonts
Brand your images
Click-worthy headline

60.
More Taller Than Wide01
800x1422

61.
White Space/ Easy to Read Fonts02
Spacing between
words and the
distractions in the
photo

62.
02 White Space/ Easy to Read Fonts

63.
02 White Space/ Easy to Read Fonts
Easy to read fonts:
• Sans serif font (Futura, Source Sans Pro)
• Capitalize
• Use one script font (lowercase. I use Madina

64.
03 Brand Your Images
• same brand colors
• URL or site name
• same fonts and script fonts
• same overall look

65.
Click-Worthy Headline04
Your headline needs to be value-based. It needs to
benefit the reader and be valuable to the reader.

66.
WHAT
YOU
LEARNED
TODAY
• Optimized your Pinterest
Profile for more growth and
followers
• How many boards
and pins you need to see
any growth potential
• Two easy ways to increase
your subscriber rate
• What goes into a Pinnable pin