8. Creative Posts
• Objective: Encourage students to
reflect on their experiences at KCCD
• No paid promotion
• Nice way to finish up the semester
#GIVETHANKS CAMPAIGN
10. AUDIENCE ANALYTICS
Gender Difference in
Followers
60%
40%
Female
Male
1. Business and News 79%
2. Business News and General Info 75%
3. Politics and Current Events 73%
5. Tech News 72%
Top Interests of KCCD followers:
Location
1. Washington D.C. 487
2. NewYork, NY 58
3. Arlington,VA 46
4. Bethesda, MD 22
58% between
18-24
32% between
25-34
Ages
11. FACEBOOK POSTS
• This semester, we have improved our engagement the most
• More people are liking the posts (as opposed to simply
looking at reach)
• Began diversifying posts more (i.e.“Monday Motivations”)
• Consistent interaction with tagged companies (shares and
likes)
13. MONDAY MOTIVATION CONT.
• series started in October when OCR and Info Sessions
were coming to an end
• between 600 and 1,000 impressions per post
• retweets and favorites on Instagram and Twitter as well
926 impressions
4 likes
15 likes
1 comment
2 retweets
2 favorites
*statistics for first post
16. •Careerpalooza:
POTUS Edition
•first event of the
semester
•great student turnout
•tagging companies and
students helped
increase post reach
COMPANY EVENT POSTS
679 post clicks
28 likes
19. •Big Four Panel
•tagged representatives
from companies
•not the highest post
reach, but did have
more likes than last
year
KCCD EVENT POSTS
493 people reached
5 likes
20. •Accounting & Finance Day
•huge turnout for panels,
career fair, and
networking reception
KCCD EVENT POSTS
521 People Reached
15 likes
24. •IT’s A Carnival
•final major event of the
semester
•comparatively higher
reach, shares, and likes
on multiple platforms
KCCD EVENT POSTS
2,085 People Reached
5 likes
38. GOALS: LIKES AND FOLLOWS
Facebook: 1,200 likes
Twitter: 820 followers
Instagram: 220 followers
Focus more on post interactions and less on impressions
39. SPRING 2017
Since I will be abroad in the spring, my social media efforts will be heavily limited.
I plan to generate the same type of content in terms of promotional material for
events, jobs/OCR, and workshops, but understand the photography aspect and live
tweeting of events will not be feasible. Ideally, someone working at the KCCD
(most likely Adrienne) can take photos throughout the semester, and I can
incorporate them into my posts. Nonetheless, I am excited for the coming
semester and honored to have created a bond with the KCCD that persists even
when I am out of the country.
