1. An Introduction to MarketLink:
Are you eligible to receive a free SNAP/EBT
system for your market?
August 13, 2014
2. Wholesome Wave strives to create a
vibrant, just, & sustainable food system.
Programming in 25 states and DC
3,500 participating farmers
70 community-based partners
350 participating markets
And partnerships with hospitals, community
health centers and food hubs
Wholesome Wave & Farmers Market Coalition
Farmers Market Coalition is dedicated
to strengthening farmers markets
across the United States.
A national membership organization that
helps ensure that farmers markets
succeed--today and tomorrow.
We provide the growing farmers market
movement with information, tools, and
representation at state and federal levels.
We build networks, inspire leadership, and
connect established and new farmers
markets with resources for success.
3. • Rogelio Carrasco, USDA’s Food and Nutrition Service (FNS)
• Amy Crone, Project Manager for NAFMNP’s MarketLink &
Executive Director of the Maryland Farmers Market Association
• Sara Berney, Executive Director of Wholesome Wave Georgia
• Q & A
Agenda
4. 250+ Attendees from 42 States
Direct Marketing Farmer
3%
Farmers Market
26%
Non-Profit Org
34%
Other
9%
Producer Network or
Association
1%
State, Local, or Tribal
Agency
27%
How Would You Describe Your Organization
5. OVERVIEW OF AN OPPORTUNITY
SNAP, Farmers’ Markets, and Market Link
6. Background
USDA committed to local food systems; expanding access to healthy food for
SNAP participants
USDA prioritizes increasing availability of SNAP at farmers’ markets
FY12: FNS provided $4M to SNAP State agencies for EBT equipment
States have retained these funds through FY14.
Approximately $3 million remains
In FY13, FNS received additional $4M
FNS contracted with NAFMNP
7. NAFMNP Contract Tasks
Identify eligible markets (FM) & direct-marketing farmers (DMF)
Recruit them to participate in SNAP
Provide technical assistance
Distribute $4 million in wireless SNAP EBT equipment
Work with States
8. Methods
Marketlink.org
Streamlined, one-stop-shop
Process previously disconnected
Network of local, on-the-ground representatives
Training and promotional materials
Blogs/articles in relevant media/trade publications.
9. Statistics
End of FY13 July 1, 2014
SNAP-authorized farmers’ markets
2,457
2,826
[15.02% over end of FY13]
SNAP redemptions at farmers’ markets
$16,392,331
$8,076,360
[11.30% over same date in FY13]
SNAP-Authorized DMFs
1,600
2,193
[37.06% over end of FY13]
SNAP redemptions at direct-marketing
farmers
$4,768,759
$3,163,613
[6.02% over same date in FY13]
June 17, 2014 July 14, 2014
FMs submitting SNAP applications with
NAFMNP help
172 188
DMFs submitting SNAP applications with
NAFMNP help
331 340
FMs that have received EBT equipment
through Marketlink
142 222
DMFs that have received EBT equipment
through Marketlink
359 375
11. Our Partners
• USDA – Food &
Nutrition Service
• National
Association of
Farmers Market
Nutrition Programs
(NAFMNP)
• The NOVO DIA
Group, Mobile
Market+TM
• WorldPayTM
12. What Is MarketLink?
MarketLinkTM is a Complete Technology Solution.
MarketLinkTM provides new state-of-the-art
equipment to direct-marketing farmers and farmers
markets to increase sales and build customer base.
MarketLinkTM is a national program with a
solution for ALL farmers and farmers markets!
13. Eligible for
FREE
terminal
• New iPhone, card reader, and
printer with one-year warranty
to process ALL SNAP, Debit,
and Credit Card Transactions,
wherever you sell.
• Unlimited Mobile Market+TM
data services for 2 years.
• No annual fee for Merchant
processing account with
WorldPayTM the first year.
• World-Class Technical
Support from day one!
Not eligible
- need
terminal &
service
• Purchase terminal(s) and
card reader(s) and get the
processing plan
Not eligible
- need
service
• Sign up for the processing
plan if you have a
compatible terminal already
MarketLink Options
15. T
H
I
N
G
S
T
O
R
E
M
E
M
B
E
R
You must have an active email account that you check
regularly.
You must have a bank account for the electronic
transactions.
You will be required to submit copies of documentation to
USDA via USPS or fax.
Social Security Number (SSN) is required by USDA.
Collect all of your business information to have ready to
complete the necessary forms.
17. USDA
AUTHORIZATION
2
A. Register as a SNAP Retail Merchant on the USDA Online Store
Application site (Tip Sheet on eAuthentication)
• http://www.fns.usda.gov/snap/online-store-farmers-market-
application
B. Complete the Online Store Application
• Sample Completed Application
C. Submit additional documentation via Fax or USPS
• Copy of photo ID
• Copy of SSN card
• Any business licenses as appropriate
25. MarketLinkTM Terminal
Program
Option Description
USDA Program Cost
(Free to Eligible
Farmers Market or
Farmers)
Individual
Cost
A
Full equipment
package – iPhone,
reader, printer
$1,963
B
Reader & Printer
Bring Your Own
Device Option*
✔ $689
C
Vx610 Wireless
Terminal
✔ $650
D Vx520 Wired Terminal ✔ $225
*must be Apple iOs 6.0 or above device as of May 2014
26. MarketLinkTM Terminal Program:
Fees & Commitments
Option Description Year 1 Year 2 Year 3
A / B / C / D
Annual fee for
payment
processing
$0 $120 $120
A / B License Fee for
MobileMarket+
$0 $0 $100
A / B / C / D
Transaction
fees
SNAP: 15 cents per transaction
Credit & debit: 1.79%** of sale plus 15
cents
A / B Wireless Data
Service (2 yrs)
$0 $0 ___
C Data Cost $19.95 / month
C
Transaction
fees
Additional $0.05 per transaction
**For qualified transactions
27. MarketLinkTM
Early Termination Fees
You will receive a notice more than 90 days prior
to the end of the 3-year contract asking you
whether you want to continue on an annual basis
on the same terms as the Fees & Commitments
in Year 3.
Year 1 Year 2 Year 3
Early Termination
Fees to exit
WorldPay 3-year
Contract:
$295 $195 $95
28. Data Available
to You via
iPhone
• Ability to retrieve
a transaction
• Weekly, monthly,
annual sales
data
• Great tool to
track all of your
electronic sales
29. Data Available
to You Online
• Ability to retrieve any
and all transactions
• Run reports as you
need them
• Check the status of your
sales at anytime
30. Purchase Terminal Program
If don’t qualify for this free terminal program, there are other
options for you to consider.
Depending on your needs, you can still qualify for the nationally
negotiated rates and obtain the equipment that is right for you.
We can also help you determine which equipment and processing
package best fits your needs.
31. Option Description Equipment Cost
A
Full equipment package – iPhone, reader,
printer
$1,963
B
Reader & Printer
Bring Your Own Device Option*
$689
C Vx610 Wireless Terminal $650
D Vx520 Wired Terminal $225
*must be Apple iOs 6.0 or above device as of May 2014
MarketLinkTM
Purchased Equipment Costs
www.marketlink.org
32. MarketLink Terminal Program:
Fees & Commitments
(Not Eligible for USDA Funding)
Option Description Year 1 Year 2 Year 3
A / B / C / D
Annual fee for
WorldPay
processing
$120 $120 $120
A / B
NDG License Fee
for
MobileMarket+
$100 $100 $100
A / B Transaction fees
SNAP: 15 cents per transaction
Credit & debit: 1.79%** of sale plus 15
cents
C Data Cost $19.95 / month
C Transaction fees Additional $0.05 per transaction
**For qualified transactions
33. MarketLinkTM
Early Termination Fees
Year 1 Year 2 Year 3
Early Termination
Fees to exit
WorldPay 3-year
Contract:
$295 $195 $95
You will receive a notice more than 90 days prior
to the end of your 3-year contract asking you
whether you want to continue on an annual basis
on the same terms as the Fees & Commitments in
Year 3.
34. W
H
Y
N
O
W
?
Funding from USDA only available until
September 30th .
This is the ONLY smartphone-based all-
in-one technology available.
Future capabilities:
eWIC
Loyalty / Incentives
This is not a short-term solution but
rather a long-term improvement.
Once you receive the equipment it is
yours to keep.
35. Information on
Website
• Eligibility Assessment
• Step-by-Step
• Details on each step
• Sample Completed Forms
• Informative Videos
• Contact information for assistance
• Upcoming Events where you can
find a MarketLink Representative
37. An Introduction
to MarketLink: Are you
eligible to receive a
free SNAP/EBT system
for your market?
August 13, 2014
Sara Berney, Executive Director
Wholesome Wave Georgia
38. Mission = Create access to healthy,
locally-grown food for all Georgians
Double Supplemental Nutrition
Assistance Program (SNAP) Benefits
across network of 23 markets in Georgia
No Georgia Farmers Market Association
Wholesome Wave Georgia (WWG)
provides technical assistance to Farmers
Markets state-wide
Wholesome Wave
Georgia
39. Wholesome Wave Georgia’s Role with
MarketLink
Liaison between Farmers Markets in
Georgia and MarketLink
Farmers Markets come to WWG and
request help getting set-up to accept
SNAP
WWG directs Farmers Markets to
MarketLink
WWG has not applied for
MarketLink funds
40. Motivation to Sign-Up for MarketLink
Technical difficulties with other Electronic Transaction
Benefits (EBT) machines
Low transaction rates
Machine that functions effectively
41. Signing-Up with MarketLink
All Farmers Markets accepting EBT for the 1st time
are eligible for FREE MarketLink machine
Interested Farmers Markets take MarketLink
eligibility assessment
Sales representative walks Farmers Market
through application and submits application
BIG Success in Georgia!
42. Receiving Your MarketLink Machine
Challenges
MarketLink is a new process and lots of people are involved!
MarketLink, WorldPay, Novodia
Not all markets received machine in 2-3 weeks
Some applications were not followed up on
Set yourself up for success
Set expectations
Review “Tips & Tricks” on MarketLink website
Ask for the contact information of your sales representative
43. Implementation and Preparation
Planning for implementation
Who will be in charge of EBT, credit and
debit transactions at the market?
Where will MarketLink be set-up?
How will you explain MarketLink to
farmers and market staff?
Will you have a token system?
45. MarketLinkTM Terminal
Program
Option Description
USDA Program Cost
(Free to Eligible
Farmers Market or
Farmers)
Individual
Cost
A
Full equipment
package – iPhone,
reader, printer
$1,963
B
Reader & Printer
Bring Your Own
Device Option*
✔ $689
C
Vx610 Wireless
Terminal
✔ $650
D Vx520 Wired Terminal ✔ $225
*must be Apple iOs 6.0 or above device as of May 2014
46. MarketLinkTM Terminal Program:
Fees & Commitments
Option Description Year 1 Year 2 Year 3
A / B / C / D
Annual fee for
payment
processing
$0 $120 $120
A / B License Fee for
MobileMarket+
$0 $0 $100
A / B / C / D
Transaction
fees
SNAP: 15 cents per transaction
Credit & debit: 1.79%** of sale plus 15
cents
A / B Wireless Data
Service (2 yrs)
$0 $0 ___
C Data Cost $19.95 / month
C
Transaction
fees
Additional $0.05 per transaction
**For qualified transactions
47. Option Description Equipment Cost
A
Full equipment package – iPhone, reader,
printer
$1,963
B
Reader & Printer
Bring Your Own Device Option*
$689
C Vx610 Wireless Terminal $650
D Vx520 Wired Terminal $225
*must be Apple iOs 6.0 or above device as of May 2014
MarketLinkTM
Purchased Equipment Costs
www.marketlink.org
48. MarketLinkTM
Early Termination Fees
Year 1 Year 2 Year 3
Early Termination
Fees to exit
WorldPay 3-year
Contract:
$295 $195 $95
You will receive a notice more than 90 days prior
to the end of your 3-year contract asking you
whether you want to continue on an annual basis
on the same terms as the Fees & Commitments in
Year 3.
Editor's Notes
-welcome, introduce self.
-excited to co-host this webinar with Farmers Market Coalition (Liz Comiskey, Membership Coordinatoris on the line as well)
-Goals of this webinar are to introduce you to MarketLink program and provide background on the USDA funding opportunity to support an increase in SNAP acceptance at farmers markets by providing free or low-cost EBT systems.
-Before we turn this over to our great speakers, I wanted to give a brief overview of our organizations
WW is dedicated to increasing affordability and access to fresh, locally grown food in ways that improve health, generate revenue for small and mid-sized farm businesses and bolster local and regional economies. They work across… Explain DVCP.
The Farmers Market Coalition (FMC) is a national membership organization that helps ensure that farmers markets succeed--today and tomorrow. They provide information, tools, and representation at state and federal levels as well as building networks and connect established and new farmers markets with resources for success.
To learn more about these two organizations please visit their websites - at wholesomewave.org AND farmersmarketcoalition.org.
Run through the speakers on the agenda- quick bio
We are going to have a Q&A at the end, so please feel free to ask questions throughout the webinar. You’ll see a box to the right side of your screen with a blue bar for Questions. Please be sure to type questions into the QUESTION box, Not the Chat box. Feel free to type questions throughout the presentation and we’ll try to get to as many as possible at the end.
And this webinar will be recorded and we’ll send out the PPT deck for future usage after the webinar along with some helpful resources.
We wanted to share a little info on your fellow attendees.
We have over 200 people from 42 states on this webinar, which is fantastic.
Really exciting to have this level of interest
Run through the speakers on the agenda
Turn it over to Rogelio.
NAFMNP is a national non-profit linking States, the District of Columbia, Indian Tribal Organizations, Territories, and other stakeholders in USDA’s Farmers Market Nutrition Programs (FMNP – WIC and Seniors).
NAFMNP’s mission is “Cultivating opportunities for consumers to buy fresh produce from local Growers” and is carried out by members in 45 of the 50 states. It serves markets, growers, low-income families, and seniors who share in its mission
Farmers Market – meet USDA definition of farmers market: A multi-stall market at which farmer-producers sell agricultural products directly to the general public at a central or fixed location, particularly fresh fruit and vegetables (but also meat products, dairy products, and/or grains) & answer 3 questions:
Do you meet USDA FM definition?
Did your market accept SNAP in 2013 season?
Have you been authorized to accept SNAP by USDA?
Farmer – meet USDA definition of direct-marketing farmer: Individual producers of agricultural products & answer three questions:
Do you sell at a farmers market (see definition above)
Do you participate in a market where SNAP is not accepted?
Are you already authorized to accept SNAP?
Both: cannot have been SNAP authorized prior to November 2011.
Registration is NOT the same as authorization.
Use our cheat sheet for assistance & sample password.
Can find Sample Completed Application on www.marketlink.org
Do not need Level 2 access!
Key points for CPA:
- Shipping address must be FedEx
- Adult over 21 must be there to sign for equipment
Welcome Email
Set up mobileebt.com account
Training
Schedule appointment to setup phone
Shipment
Notification & tracking via FedEx
One FNS number per market per machine
Square & others not looking to enter this field
Future capabilites:
Expand on eWIC
Loyalty pilot
Highly customizable
Android app coming soon
Introduce myself and explain that I am here to present our experience working with MarketLink
-Increase access and affordability of healthy foods and support local growers/invest in local economy
-Double up to $50 in all SNAP eligible foods
-Provided over $880,000 in healthy, locally-grown food to Georgia’s SNAP recipients since inaugural year in 2009
-WWG partner markets experiencing technical difficulties with current EBT machines
-Other markets reaching out to WWG for help finding provider with low costs and machine that functions effectively
-Market Link reached out to WWG for help connecting with GA farmers markets
-MarketLink fit the bill: great machine with low transaction rates ($0.15 per EBT transaction, 1.79% per EBT, credit and debit transaction)
-Markets that already have machine and accept EBT must purchase MarketLink machine
-Eligibility assessment – gets you set-up with FNS number
-Takes 2-3 weeks to receive machine in hand
-GA context: we helped markets get set-up with fns number and then connected them to MarketLink sales rep to walk them through application
Success = have helped many markets get set-up with machine, added two markets to our incentive program this year, markets love machines, can accept debit and credit, bringing in lots of business to market
-Set expectations: may take more than 3 weeks to receive machine
-Follow up with your sales representative as many times as needed
-Story of markets that followed up with sales reps and had great success!
-Set-Up: Will you need another table at the market information booth?
-Token system: debit and credit tokens?
Thanks for participating today. Slide to be brought up at the end.
