1. The magazine masthead is in larger
Micro Elements size than the images and text in
order to draw attention of the
This slogan creates anticipation of very potential target audience. By using
detailed interesting articles about an alarming colour of red the
upcoming films. In saying this the audience will immediately to the
audience will automatically expect magazine. “Empire” connotes with
unique articles. something large, so the audience
will immediately anticipate it’s a
grand magazine. In using such a
title the audience will be expecting
These cover lines cover a range of
something rather large.
mystical & magical films. This
suggests that the target audience are By using a celebrity as the a medium
those of a younger generation. In shot on the magazine, it creates
comparison to the masthead the intertexuality. the audience will relate
writing is in smaller font in order to Daniel Radcliffe to the previous Harry
create familiarity with the masthead. Potter movies. In having him look
The magazine chooses to use a range directly at the audience it will create an
of colours, such as silver, and yellow, intimate relationship between both
it makes the magazine cover more parties. With the cover line placed on
attractive. top of the image, it creates a link
between the article and the image. In
The magazine uses a very dominant portraying the character with blood on
image, but by the use of dominant his face, the audience will automatically
large texts with alarming colours it be drawn into the magazine because it
balances it out. By using colours of red is very peculiar for this character. Also
it has alarming, dangerous by using this image we have a synopsis
connotations. of who the target audience is and the
By placing the strap line on the bottom of the genre of the magazine.
magazine cover, the audience will be drawn into the This is the barcode.
magazine. This also acts as a covert advert, the movies This is normal for
presented will create anticipation. This calls the magazines to have the
attention of the audience. barcode on the front
cover.
The price of the magazine is placed in smaller font in order for the audience to not be deferred by the expensive price. Rather they use the information to
draw the audience into the magazine. This magazine chooses to use very structured layout, with text placed on the left and the image on the right, indeed
the movies are aimed at a younger audience and this magazines follows this convention as it shouts its information at the audience “45 NEW MOVIES YOU
NEED TO KNOW RIGHT NOW’, but having the image in the bottom left in a box again we have an idea about the target audience being much younger. By
using direct addresses such as “you” again implies the audience is much younger.

2. Representations
This magazine uses an image of Harry Potter with blood on his face, this might suggest that
it is aimed at those who take pleasure in gruesome action films. The image is rather
stereotypical of the white race because the image uses a white boy which suggests that this
race may enjoy such activities. Also by using a male it proposes the idea that these
individuals enjoy such “manly” roles in society. Rather than using a female this is rather
unconventional and would not be representative of the youngsters who enjoy these types
of films because the protagonist is always male. In addition to this idea, young males are
always depicted as negatively, this magazine uses this ideology.
Tone and register
The tone that is adopted in this magazine cover is very masculine, we get an understanding
that maybe this magazine is aimed at males. The magazine uses very basic English
language, which may suggest that the magazine is aimed at the lower middle class
individuals or a younger audience. “harry comes out fighting”. The magazine uses very
direct language such as “… You need to know right now!” This magazine uses very little
formality “bloody hell!”, it uses very colloquial language which again suggests who the
magazine is aimed at.
Effect and Effectiveness
This magazine achieves the purpose of drawing in the target audience through the use of
basic language and the alarming colours used on the magazine cover. This magazine may
use methods such as test screenings, which will explain why the magazine is effective
enough to have an online base.
Target Audience
Through this magazine the target audience are younger. The magazine online website is placed in the tagline, which suggests again the class of
the youngsters this would only be applicable to those who have internet access at home. We can tell this through the films featured on the
cover of the magazine, these cover lines are very reflective of the audience, we understand that they prefer magical, mystical, action type
films . Also we understand that the target audience may be individuals of white race, through the fact Harry Potter is largely known, we know
the movie is very mystical and is based on the idea of magic and the deep beyond. Children of other cultures and religions may not be
permitted to watch this because it may contradict with their religious backgrounds. This magazine is aimed at middle class youngsters because
they will be able to buy this magazine, as it is priced at £3.90 and children from a much lower class wouldn’t be able to afford this magazine on
a weekly basis. Also we learn that the intended audience are those who like thriller type movies again through the cover lines and the main
image of Harry Potter. Also we learn that the audience are those who prefer a magazine, rather than a radio station may suggest the age of the
audience, that they are of a younger age.

3. Micro Elements. The masthead uses white
large font, this is effective in
This is the skyline, which
drawing in the audiences
calls the audience to the
gaze. In using “Total Film”,
special attraction of
the magazine directly
articles featured in the
informs the audience what
magazine. This directly
the magazine is about and
draws in the audience.
also those who are
unaware.
This anchor text it
informs the audience
The cover lines feature a as to why this celebrity
range of film topics is featured on the
through the use of front of the magazine.
colloquial language we All this is to lure them
understand that this to want to read the
magazine may be aimed at article inside the
those of a lower middle magazine about
class social background. Johnny Depp.
The cover lines feature Magazines conventionally
films from the USA which use a barcode on the front
may suggest it is a global rather than on the back.
magazine. The reference
to these film articles
suggest that this article is
aimed at film fans.
This medium shot of Johnny Depp has been chosen to create a relationship between the audience and the celebrity. Also it creates
intertexuality, the audience will automatically reference this celebrity to other films he has starred in and will be more likely to buy this
magazine, through the familiarity created. Also it gives some idea about the kind of magazine it is, and also the age of the target audience.
Through the costume used we can create some idea of the character in which he plays. The use of velvet material of his jacket has rich
connotations so the audience will feel the character he plays is of a wealthy background. Also by using a background taken directly from
Charlie And the Chocolate Factory, the audience will anticipate this film, and also it will create a magical type fairytale atmosphere, also it
suggests the innocence associated with this magazine. The use of costume also sets the time period in which the film is set in, the top hat
suggests that the film is from an older period. By featuring Johnny Depp it acts as a covert advert, the audience will become more familiar
with this character and anticipate his other work.

4. Micro Elements This is the slogan which is used to
hype up the magazine. This is used
This magazine uses direct to draw in the audience against
address and speaks to the competing magazines. By using
audience which will create words such as “Ultimate” , the
audience involvement. By audience will automatically place
having Johnny Depp making this magazine in a higher category
direct eye contact with the and would associate this magazine
audience it will achieve with prestige's.
intimacy.
This magazine is informal by the use of
layout, it uses cover lines on both the left and
The colours used in the main
right of the magazine cover and also on the
image are very dominant colours
bottom of the page. This magazine features
such as burgundy, purple and
stars, circle and rectangle shapes which shout
green but this magazine has
more at the audience and draw in the
balanced out these dominant
attention of the audience, by using a range of
colours by using very neutral
shapes it will visually attract the audience into
colours such as white and silver,
the content of the magazine. This magazine
this creates a wealthy feel to the
uses rectangle shapes on a slanted angle
magazine. By using the colour of
again to draw in the attention of the audience.
white, the connotations are of
The feature placed on the left of the page
something pure and innocent
draws the attention of the audience to other
which may suggest that the
contents in the magazine. The magazine uses
magazine is aimed at children’s
direct address such as you again to make the
parents which may want to read
audience feel involved in the magazine, this is
more about what their kids watch.
effectives because the audience will feel more
By using the colour of silver, the
included in the magazine.
connotations are of something
This coverline acts as a covert advert, it advertises the summer preview and the very grand which will make the
Charlie And The Chocolate Factory. The use of exclamation marks hypes up the audience feel they are prestige
magazine making the audience feel they are being involved in top secret and this magazine is one of class.
information. This is the main attraction of the magazine, as it placed in large font
and uses shapes such as star which will create the idea this is direct top secret
information. By using large font the audience will be drawn directly to magazine
because the text stands out.

5. Macro elements Representation
The image portrays this group in
Tone and register society as friendly inviting, respectful
This magazine uses formal language and people, I learnt this through the
correct grammar by doing this it may suggest image used of where Johnny Depp
that this magazine is aimed at an older greets his audience. This magazine
audience. . The tone adopted on the front of represents white people as friendly.
this magazine cover is an inviting tone by Also we can see that this character
using words such as “Grab your golden looks rather young, without any facial
ticket’. The vocabulary in this magazine is hair which may mean it is targets the
basic to address the parents of the children, parents of these children.
by doing this the average parent will be able
to understand the language used. This uses
an average degree of formality which may
suggest that the magazine is just a basic Effective and
guideline and aims to address the parents effectiveness
with respect. I believe this magazine is effective in
Target Audience drawing in the attention of the
I think the intended audience of this edition of audience through the use of friendly
the magazine was parents mainly because of words such as “your golden ticket”
the image of Johnny Depp and the anchor which will make the reader feel
text used, I felt this was a basic outline about included in the magazine. Also the
what the film is about, the language used is degree of formality is not
too advanced for younger children to be the overbearing and speaks to directly to
intended audience. I also came up with the most of the parent population.
conclusion that this magazine is aimed at
parents through the skyline “From Batman to
Star Wars: The 50 must see movies for
summer” as kids are on holidays at this time, I
felt this again acts as an advert for the best
age appropriate films for them to be
entertained with. I also believe this magazine
is aimed at a particular race or religion
because the advertised films and Johnny
Depp on the front cover is appropriate for all
religious and race backgrounds.

6. This is the slogan The masthead uses a very bold
which hypes up the alarming colour of red, which will
magazine and stand out and draw in the attention of
consequently make the the audience. By using the title
audience feel like this ‘Empire’ it suggests that this
magazine is the best magazine is something grand.
and unique in
This advertises the magazines online
comparison to other
base, which suggests that this
film magazines.
magazine is known world wide, and
is quite large.
This is the barcode
which is normally
placed on the front
This is the anchor text which will of the magazine.
inform the audience as to why this
particular celebrity is featured on
the front cover, it lures in the
audience to read an article inside
the magazine. Also it acts as a
covert advert, advertising Megan
Fox as an actress and the film she
is featured in.
This image of Megan Fox imposing nude, suggests that this edition is aimed at males, by having here look directly at the audience it creates intimacy which will
be particularly effective in drawing the attention of the audience,. The use of tattoo’s may depict that this woman isn’t the typical “lady” but may be more
masculine. This edition will increase the number of males who will read this magazine, due to the fact that sex sells. Megan Fox is well known for being very
attractive, having here impose nude on the magazine cover will create anticipation within the male audience, they would want to read her article featured
because they may get to see her nudity. Her image overlaps the masthead which suggests that the main attraction is Megan Fox. This woman has been chosen
because she exudes high sex appeal which will wheel in, the male crowd and popularising the magazine. This magazine is effective in drawing in a much older
crowd in comparison to the other edition I have previously analysed. By using a long shot, Megan Fox is being shown directly for the benefit of guys who want to
see her nudity.

7. This calls the attention of the
The price is placed very small at the top readers to an attraction as it is
of magazine in order to avoid distracting placed at the top of the
the audience from the amazing articles magazine.
featured in the magazine.
This magazine is informal in its
This magazine uses and informal layout by organisation because it has
having their cover lines placed on the left, placed text around the central
but not aligned, which may suggest it is image without aligning them to
aimed at younger, less thoughtful males. the left, this suggests that the
This coverline features a range of film audience are of adolescent
articles, this may suggest that the males who aren't to thoughtful
magazine is aimed at individuals who love and wouldn’t be too fussed by
films and are serious about the films the layout of the magazine.
featured. It also suggests it is aimed at This magazine doesn’t use any
those who aren’t too interested in very shapes which creates a calmer
detailed articles but want to get straight to approach to the audience, by
the point. It suggests the age of audience. doing this it keeps the focus on
the central image. This
magazine uses a puff in the
corner to exclaim about other
content in the magazine.
By using images instead of text for
these coverlines it creates a different
way of giving information and also is
more visual for those who like to see
rather than to read. In doing this, this
magazine suggests that the readers
are younger and prefer more images
and less text. Also it acts as advert,
advertising the films, creating The image uses very neutral colours of back leggings by doing this the magazine has made way for very
intertexuality with the celebrities colourful alarming text. By using red with this image, it connotates with the idea of passion and lust the
featured both these are successful in readers are left lusting after Megan Fox. By having bright colours such as red with a nude colour doesn’t
creating familiarity. make the magazine messy. By having language such as “Hot” it has sexual connotations when placed along
with the image, by doing this the magazine have heightened sexual desires within their readers, which may
suggest that this magazine is aimed at those older.

8. Macro Elements Representation
This magazine represents the target
Tone and Register audience as heterosexual men who are
This magazine uses both formal and informal entertained by women’s nudity. It portrays
language such as “woman, megastars” which the female ‘s in society as being
may suggest the intended target audience. We specimen’s of the male gaze, this woman is
also learn that this magazine aimed at people here to pleasure and entice men. This
from outside Hollywood, by doing this the conforms to the idea that women are
reader will feel unique in reading such an sexual objects to the alpha male. By having
article. This magazine uses correct grammar an image of Megan Fox displaying her
and refrains from using colloquial language tattoos may suggest that this magazines
again may suggest that the magazine is aimed wants to lure in all males and also may
at a larger audience. This magazine uses very suggest the role of women changing in
simple vocabulary, they did this in order not to society.
overwhelm the target audience with words
they don’t understand. The magazine uses
very little text which may suggest the age of Effect and effectiveness
the audience as those who prefer images to I think this magazine cover is effective in
text which creates a house style. drawing in the attention of males and
making them actually want to buy the
Target Audience
magazine.
I think that the intended target audience are
males because of the main image used, I feel
this magazine has done this to draw in the
gaze of the reader, also most men would feel
privileged to have a naked Megan Fox looking
at them. Also by having this image I feel that
the magazine is aimed at all types of men
mostly being heterosexual because they will
only take pleasure in such an image. Also I
feel this magazine is aimed at those who are
not religious because the image uses some
nudity which wouldn’t be appropriate for those
with strong religious ethics. By having a
magazine it may suggest that the target
audience are those in their mid 20s and above
because being this the paper back version, the
younger audience will prefer other media