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Through my time as a designer, it has become very clear that good design isn't solely dependent on research, usability testing, designs and prototypes. It goes much broader to the very heart of how customers/operators/users interpret and respond to their environment and the effect that has on the assumptions made with design. In this talk I aim to go deep into the mythology of the surfing industry and how the behaviour of surfers has influenced my designs. More broadly I want to then show how storytelling has helped with understanding our users as well as communicating to our stakeholders about our design principles and interactions. I will provide you with the tools to be able to effectively use mythology and behaviours in an effective and inclusive way into your designs and to help avoid blindspots. Surfers are a great industry when we talk about mythology but it crosses across all industries and is a powerful tool in the design process."MYTHOLOGY, BEHAVIOUR, STORYTELLING & SURFING...

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