This document outlines a 3-part lesson on creativity presented by Eli Silva. In lesson 1, common myths about creativity are debunked, including that creativity is a sudden insight, inherent to certain people, or the work of lone geniuses. Lesson 2 discusses how ideas are rarely original but built by combining other ideas, and that the biggest challenge is spreading and testing great ideas. Lesson 3 argues creativity is a team sport and the most important part is persisting when ideas are initially rejected, and introduces the concept of testing ideas through hypotheses and experiments.

1. TheWorldofTomorrow
(WhyYou’reProbably WrongaboutEverything)
Presented by Eli Silva

2. Whatdoesthefuturelooklike?

5. TheCollection

6. You’reProbably Wrongabouteverything
(That’sactuallygoodnews)

7. Lesson1
What it Means to Be Creative
The Power Surge in Ideas
Lesson2
The Future of Creativity
Lesson3

8. Lesson1
What it Means to Be Creative
MythsAboutCreativity

9. TheEureka:
Creativity is a flash of
insight that is uncontrolled
and sudden

10. TheEureka:
Creativity is a flash of
insight that is uncontrolled
and sudden

11. TheTruth:
Your brain needs material to work with and remix to
solve problems. Research shows insight like this
follows hard work applied to problem solving.

12. TheRightBrain:
Creativity is inherent to a
certain “type” of person.

13. TheRightBrain:
Creativity is inherent to a
certain “type” of person.

14. TheTruth:
There are no “brained” people. Creativity isn’t the
isn’t on one side of the brain, and it isn’t a talent
for people with a special kind of brain. Real
neuroscience says: if you’re human and you’ve got a
brain, you’re capable of being creative.

15. TheLoneCreator:
Creativity is the work of just
a few visionaries who drive
the world forward.

16. TheLoneCreator:
Creativity is the work of just
a few visionaries who drive
the world forward.

17. TheTruth:
Thomas Edison was supported by a group of “Muckers,”
engineers and scientists involved in the work
alongside him. Similarly, Michelangelo didn’t paint
the sistine chapel alone.

18. SowhatisCreativity?

19. Creativity(v):
A team discipline in applied thought, which involves
taking risks and overcoming failure based on input.

20. Lesson1
What it Means to Be Creative
The Power Surge in Ideas
Lesson2
The Future of Creativity
Lesson3

21. The Power Surge in Ideas
Lesson2
TheShockingPowerofRemix

22. Specialpeople,inSpecialPlaces:
Innovations are not the
property of a few geniuses,
but they belong more and more,
to everyone.

23. GoodIdeasareALwaysoriginal:
The truth is, great ideas are
rarely original, instead,
they’re built on several other
good ideas combined together.

25. Goodideascancomefromonesource,
greatideasarebornfromtheremix

26. Let’sseeanExample

27. AirbnbGrowthChart

28. TheBiggestChallengeisn’tnew
ideas,it’sspreadingandtesting
thegreatideaswealreadyhave.

29. TheTruth:
Sometimes, creative ideas make people uncomfortable.

30. “It turns out that, at least subconsciously, we can
have a hard time recognizing ideas as both new and
useful at the same time.
This cognitive dissonance between creativity and
practicality may actually create a subtle bias
against creative ideas.”
-DavidBurkus,TheMythsofCreativity

31. So,whatisanidea?

32. Idea(n):
In an organization, this represents a risk that
when carried out as an experiment yields
organizational learning.

33. Lesson1
What it Means to Be Creative
The Power Surge in Ideas
Lesson2
The Future of Creativity
Lesson3

34. The Future of Creativity
Lesson3
TheWorldofTomorrow(It’sOKtobeWrong)

35. “CreativityisaTeamSport”
-DavidBurkus

36. There’sagap:
It’s not enough to learn to be more creative. Great ideas are
rarely accepted on the first go. The most important part of
creativity is actually the persistence of creators in

37. Creativesuccesscanbeachievedbyfollowing
theUXprocess,whichmeansitcanbelearned,
whichmeans...itcanbetaught.

38. Hypothesis
We Believe: <This feature, idea, suggestion, change, etc.>
Will Result In: <This desired Outcome>
We Will Know We Have Succeeded When <We see this measurable
result>

39. Hypothesis
We Believe: That increasing the size of hotel images on the
booking page
Will Result In: improved customer engagement and conversion
We Will Know We Have Succeeded When <we see a 5% increase in
customers who review hotel images who then proceed to book in
48 hours.>

40. Whatdoesthefuturelooklike?

41. TheTruth:
As creatives, the future is best defined as a safe
space to fail forward, take risks and remix ideas.

43. AboutEli
Slides:
slideshare.com/
Twitter
@elisymeon
email
elisymeon@gmail.com