This document outlines a 3-part lesson on creativity presented by Eli Silva. In lesson 1, common myths about creativity are debunked, including that creativity is a sudden insight, inherent to certain people, or the work of lone geniuses. Lesson 2 discusses how ideas are rarely original but built by combining other ideas, and that the biggest challenge is spreading and testing great ideas. Lesson 3 argues creativity is a team sport and the most important part is persisting when ideas are initially rejected, and introduces the concept of testing ideas through hypotheses and experiments.
11. TheTruth:
Your brain needs material to work with and remix to
solve problems. Research shows insight like this
follows hard work applied to problem solving.
14. TheTruth:
There are no “brained” people. Creativity isn’t the
isn’t on one side of the brain, and it isn’t a talent
for people with a special kind of brain. Real
neuroscience says: if you’re human and you’ve got a
brain, you’re capable of being creative.
17. TheTruth:
Thomas Edison was supported by a group of “Muckers,”
engineers and scientists involved in the work
alongside him. Similarly, Michelangelo didn’t paint
the sistine chapel alone.
30. “It turns out that, at least subconsciously, we can
have a hard time recognizing ideas as both new and
useful at the same time.
This cognitive dissonance between creativity and
practicality may actually create a subtle bias
against creative ideas.”
-DavidBurkus,TheMythsofCreativity
36. There’sagap:
It’s not enough to learn to be more creative. Great ideas are
rarely accepted on the first go. The most important part of
creativity is actually the persistence of creators in
38. Hypothesis
We Believe: <This feature, idea, suggestion, change, etc.>
Will Result In: <This desired Outcome>
We Will Know We Have Succeeded When <We see this measurable
result>
39. Hypothesis
We Believe: That increasing the size of hotel images on the
booking page
Will Result In: improved customer engagement and conversion
We Will Know We Have Succeeded When <we see a 5% increase in
customers who review hotel images who then proceed to book in
48 hours.>