Coles_Elijah_SportsBro_PB1_2023-June.pdf

PERSONAL BRAND EXPLORATION
Elijah Coles
Project & Portfolio I: Week 1
June 5, 2023

I have no qualms writing about myself, as I like
writing and I love myself. I grew up in Eastover,
South Carolina, and living in the ‘country’ set the
foundation for the man I am. I was taught by my
parents the value of hard work, as every day I
saw the consequences of laziness. I simply
refuse to live like some of the people I grew up
with, so I focus my attention on self-
improvement and my loved ones. By
surrounding myself with like-minded individuals,
I strive to improve my lot in life, as well as that of
those around me.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Radio News Anchor
• Radio Talk Show Host
• TV News Anchor
BRAND ARCHETYPE - As an
Entertainer archetype, I go about
my day trying to be as productive as
possible, while also retaining a
feeling of levity and fun at all times. I
know when to be serious, but I truly
enjoy making others smile and
laugh, so I may be pretty vocal at
times.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Jennifer Dale
Outreach Plan:
• First, I’m going to make a fully
fl
eshed out LinkedIn
pro
fi
le as well as resume.
• I will email her personally once I apply for the position.
• After sending the message, I’ll wait for 3-5 days for a
reply before sending one more message.
PROFILE
PICTURE
[Vice President, Recruiting]
at [Gray Television]
Recruiters and Talent
Outreach Plan:
• I will apply for several positions.
• I will call their main number and ask to speak with
recruiters or HR.
• I’ll wait for 2-3 days before making a follow-up call.
PROFILE
PICTURE
[Recruiters and Talent] at
[Gray Television]
Jan Goldstein
Outreach Plan:
• Gather the sum of my works for my classes so far and
put them into a presentation.
• I will attempt to reach out to her through both email and
phone calls.
• I will attempt to reach her everyday after I’ve applied for
positions.
PROFILE
PICTURE
[Senior Vice President, HR] at
[Gray Television]

GOALS
Short Term: (Immediately After Graduation, 2024)
• Once I graduate, I want to get hired on at an T.V.
station.
‣ Speci
fi
cally, I’d like to be hired on at Gray
Television as a sports broadcaster within 6
months of graduating.
Mid Term: (2027)
• I want to grow my YouTube following.
‣ I want to grow my subscribers to at least
50,000.
Long Term: (2040)
• I want to have 1 million YouTube subscribers.
‣ My goal is to increase my subscribers to at
least 1 million within 20 years.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Reading Comprehension
SOFT
HARD
Expert
Speaking Adept
Social Perceptiveness Expert
Time Management Adept
Coordination
SOFT
HARD
Novice
Active Listening Adept
Persuasion Adept
Complex Problem Solving Adept

I will never stop loving sports and entertaing
and informing sports fans.
PROMISE

CREDENTIALS
Work Experience:
• Leader of the Mock Trial Team in high
school
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Best Lawyer for Rounds 1, 2, and 3.

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:
Skills and Pro
fi
ciencies:
pro
fi

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Skills and Pro
fi
ciencies:
pro
fi
Education:
Skills and Pro
fi
ciencies:
pro
fi

BRAND POSITION
I love sports, and I love talking about sports, and
so long as I live, I will endeavor to make a life out
of those two things.
“HOSS”

NETWORKING &
MARKETING
Industry Events & Organizations
• SportsPro APAC
‣ August 2023
• SportsPro OTT Summit USA
‣ March 2024
• Fox Sports
‣ Los Angeles, California
Digital Marketing
• Primary Content: Sports talk and podcasting.
• Primary Tools: YouTube and all social media platforms.
• Website: I will use my portfolio to draw people to my content
and increase my viewership.

PROFESSIONAL DEVELOPMENT
Mentor
• I would like an mentor who has some experience on
multiple stages of my chosen career path, who will be
forthcoming with both knowledge and wisdom.
Formal Education
• Sports Broadcasting Bachelors Degree.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
• Speci
fi
Soft Skills
• Speci
fi
• Speci
fi
• Speci
fi

Elijah Coles
Tired of the same old ho-hum of sports talk or debate shows?
Well, wake up and watch and listen to me, because I will pursue sports
topics that normal broadcasters may think may be beneath them.
“

REFERENCES
National Center for O*NET Development. O*NET OnLine. Retrieved
June 5, 2023, from https://www.onetonline.org/
A good way to learn about their company, Gray Television’s
website, https://gray.tv/, helps all who come to their site.

Coles_Elijah_SportsBro_PB1_2023-June.pdf

Coles_Elijah_SportsBro_PB1_2023-June.pdf

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