2. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Hi Guys, if you are planning to start an online marketplace having multiple sellers but getting
confused among the options available then here’s a detailed study which could help you in
achieving your target. In this blog of mine I bring to you the complete and systematic analysis of
Multi-Vendor Marketplace extensions that are available for Magento.
I myself have used Multi-Vendor Marketplace extensions of all the leading companies to
examine their quality of work and my analysis is based on the following parameters:-
After Sales Services like Support, Installation and Upgrades
Growth Towards M-Commerce
Party Integration Possibility
I personally communicated with the customers of the companies, mentioned in my analysis, to
find out their opinions regarding Magento Multi-Vendor Marketplace extensions used by them
and, their reviews played an important role in building a part of my statistics.
I have tried to go into the depth of all the above listed points and after a great research wrote
this blog just to share fair information that benefits all the readers of this blog. Going further in
this blog you will find that it clearly describes the product and the options available with it. First
let us understand about Multi-Vendor Marketplace, what it is and how it works.
Multi-Vendor Marketplace Insight
Multi-Vendor Marketplace is a business strategy where different sellers come across the same
ecommerce platform. They create their own accounts and start selling their end products just
by paying a fee which differs for different marketplace sites. So it is quite beneficial for vendors
or sellers who get a platform for selling their own products on different marketing sites. Multi-
Vendor Marketplace giants like Ebay, Amazon, Etsy, Flipkart, Snapdeal, Alibaba, Rakuten and
many more have captured the market in the real sense.
The advantage of Multi-Vendor Marketplace is that it provides benefit to all the parties who are
involved in the process of online marketplace sites. Customers feel happy to get the required
products in their cart from different sellers and that too at a single place. Suppose a customer
3. Magento Multi-Vendor Marketplace Comparison Analytics 2016
wants to purchase some products of brand “A” and some products of brand “B” then there are
two ways to it, either visit the official site of those brands and do the checkout process
individually or go to the Multi-Vendor Marketplace to make the purchase of both the brands’
products on the same cart.
Thus, Multi-Vendor Marketplace has the capability to accommodate large number of brands’
(sellers) products on the same ecommerce platform. Vendors (sellers) get the payment for their
products from the customer and they need to pay a commission fees to the ecommerce
marketplace owners. The commission fees for publishing sellers’ product may vary on the
marketplace owner’s pricing scheme.
Magento is a very popular ecommerce platform available for free. Anyone can download and
install the community version of Magento at no cost. It is a feature rich platform where
thousands of free and paid extensions are available which can enhance the features of your
You can convert your Magento ecommerce platform easily into a multi-vendor marketplace.
There are different multi-vendor marketplace extension providers available in the market. Now
selecting an apt Multi-Vendor Marketplace extension is a tedious task and involves serious
research to finalize the best product. Therefore, the merchant needs to carefully analyze the
features of all the extensions by making a comparative examination of the facilities offered by
Some of the established names in Multi-Vendor Marketplace extension development for
Magento include those of Webkul, VnEcoms, CedCommerce, Apptha and Creative Mind. Let us
now focus on individual analysis.
5. Magento Multi-Vendor Marketplace Comparison Analytics 2016
CedCommerce Multi-Vendor Marketplace
CedCommerce provides marketplace extension for Magento having the ability to inculcate
multiple suppliers. I personally found in my experience that no other multi-vendor marketplace
is having a potential to provide a marketplace with so many unique features at zero cost.
CedCommerce is providing Multi-Vendor Marketplace absolutely FREE. So, any merchant who
is to start a multi-seller marketplace in Magento can go with CedCommerce Multi-Vendor
Marketplace without spending a single penny.
If you go with their Platinum version of Multi-Vendor Marketplace, they will provide you a
bunch of addons which will give you a full-fledged multi-vendor marketplace with enhanced
features. To add more to this, CedCommerce provides free support service for their extensions
to their customers.
CedCommerce is providing many features in their Multi-Vendor Marketplace extension. You
can extend its features by using their 50+ available addons. Let us have a look at some of the
features of CedCommerce Multi-Vendor Marketplace:-
Totally responsive design
Multiple websites login and product support
Advanced sales reports for vendors
6. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Enhanced configuration settings for the admin
Facility for admin to approve/disapprove vendor's product
Smooth transaction process with proper commission deduction
Facility of Refund also available in case of order cancellation
Easily manageable accounts, products, orders, transactions, advance reporting system,
etc for vendors.
Admin has full control of marketplace. The admin panel includes the required settings
which help in managing the vendors and their details.
11. Magento Multi-Vendor Marketplace Comparison Analytics 2016
I would like to mention here that CedCommerce Multi-Vendor Marketplace because of its
striking features and commendable after sales services has become my personal favorite, which
is why I have shown individual comparison of CedCommerce Multi-Vendor Marketplace with
other companies Marketplace extensions as well so that you can clearly make your decision
based on that.
12. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Webkul Multi-Vendor Marketplace
Webkul is involved in multi-vendor marketplace development since 2012. So, it can be easily
said that a lot of customers’ trust their multi-vendor marketplace software. Webkul is providing
their multi-vendor marketplace extension at a cost $349 with three months of free support.
Webkul has covered most of the essential features of multi-vendor marketplace in their
software. Any kind of multi-vendor marketplace needs can be solved with this one. Webkul
multi-vendor marketplace has following features:-
Working with All the Templates (Including Responsive Themes) and source code is Open so can
be easily customized.
Separate seller/vendor profile/micro site.
Seller can add banner, shop logo and custom HTML text.
Seller/Vendor product search in vendor panel.
Separate seller product collection.
Feedback and review system with interactive star rating.
Contact to seller with captcha support.
Different seller commission for every seller.
Back-end admin product assignment for seller account.
Category and sub category assignment from seller end.
Seller Dashboard will display the current status of the product account e.g. - pending, complete,
Multiple category selection in tree node structure.
13. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Special price, Special Price From to Special Price To.
Stock Availability check.
Ajax check for vendor/seller shop URL.
Work with all the themes and templates including responsive templates e.g. ultimo.
Review and feedback management for vendors/sellers.
Product Preview for product approval at admin.
Vendor/Seller and Admin moderation & approval.
Seller/Vendor Enable disable from admin of the store.
This module provides an attractive landing page with top 4 sellers with their top 3 products.
Allow to seller to edit shop URL for Profile page, collection page, review page, location page.
Option to view the list of all the sellers of the marketplace at one place.
Allow the seller to select Check boxes for enabling the social media fields on Seller's Profile
Admin will allow the specific Product Image Type for the product images, when seller adds the
Allow seller to add Carrier and Tracking numbers for orders.
Admin will allow Product Image Type for the product image when seller adds the product.
Admin can do the Landing page setting.
Admin can manage the inventory setting.
Allow admin to create custom templates.
The seller will be notified by mail when product inventory reaches to the specified minimum
level set by the admin.
Admin can manage the Seller profile page setting.
Multi Lingual support/All language work including RTL (http://en.wikipedia.org/wiki/Right-to-
left Hebrew and Arabic).
Product Edit and Delete option on seller panel.
Interactive view for seller profile and easy to upload seller logo and banner with colors.
All product type Simple, Downloadable, Virtual, Configurable, Bundle and Group Products
(using addons) supported.
Latest order at vendor dashboard and order management using shipping addons for
Seller/Vendor transaction report at seller panel.
All Templates work including (ultimo, template monster and theme forest).
All currencies supported.
Hint(s)/Guide feature for the fields which will be managed by Magento Admin.
Store Owner or Admin can limit the category(s) for the sellers/vendor i.e. Vendor can add the
product on allowed categories only.
Webkul is providing 66 featured addons which can be use to extend the features of Webkul
23. Magento Multi-Vendor Marketplace Comparison Analytics 2016
CMPlugins Multi-Vendor Marketplace
Creative Minds is renowned name in Magento extensions development. Their Multi-Vendor
Marketplace extension costs $300 and if purchased along with PayPal Vendor Payments, it
costs $350 with 1 year support and upgrades. If purchased with PayPal Vendor Payments +
Bundle Installation, it costs $380 with 1 year support and updates. It provides following
Supplier Panel – Dashboard page shows Revenues and Number of items sold.
Bulk Product upload with images is possible
Adding Products – Suppliers can add new products with a description, metadata and
Enable/Disable option for product suppliers to register and choose a customer group
Preview and Edit the products on frontend before they go live
Supplier dashboard with sales
Supplier Product List – Suppliers can view and manage their products from the frontend
Customizing Product Forms – Product forms can easily be customized in the admin
Orders Report and Products Report are available. Products report is available for:-
Supplier can add new elements to the product form
Supplier can edit his profile i.e. update name, description and logo image.
Supplier can choose the shipping methods
Supplier gets notification when the products are approved by the admin and the
products are ordered by the admin
Supplier has his own shop page
Supplier can view and ship his orders
Admin can change labels of the existing product metadata
Admin can see the list of all the products added by the supplier
Admin can change the supplier/owner of a product
Admin can generate sales report for supplier
27. Magento Multi-Vendor Marketplace Comparison Analytics 2016
VnEcoms Multi-Vendor Marketplace
VnEcoms multi-vendor marketplace is also a very popular extension for marketplace. Their
multi-vendor marketplace extension comes in two versions Standard and Platinum edition each
of them costs $399 and $999. It seems to be a bit expensive to pay around one thousand dollars
to get all the features of the multi-vendor marketplace. They have 40 addons which you can use
to extend the features of their multi-vendor marketplace. The attraction of VnEcoms multi-
vendor marektpalce is that it uses the admin panel theme for Magento vendor panel. It has
some features less than Webkul and CedCommerce multi-vendor marketplace.
The features of VnEcoms multi-vendor marketplace are:-
3 Extension Modes
Vendor Group Management
Vendor Commission Management
Vendor Transaction Management
Vendor Credit Account
Manage Vendor Attributes
Vendor Register New Account
Vendor Account Approval
Responsive Vendor Cpanel
28. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Vendor Product Management
Product Custom options
Vendor Product Approval
Vendor Orders Management
Vendor Shipments Management
Vendor Invoices Management
Vendor Credit memo Management
Multiple shopping cart for each vendor
Split order to multiple orders
Support all Magento themes
Multiple websites support
Multiple Language Support
Money Back Guarantee
36. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Apptha Multi-Vendor Marketplace
Apptha is also a leading multi-vendor marketplace solution provider company for Magento.
Anyone can purchase and download their extension and covert their Magento store into a
multi-vendor marketplace solution. They are using the same functionality as Webkul i.e. taking
the customer session as a vendor and showing a panel same as customer to the vendor. They
have provided some feature rich things like the social login to register the account as a vendor.
They also have some addons to provide extra functions, but mostly rely on customization to
provide multi-vendor marketplace functionality. They provide just 4 addons in this area.
Apptha multi-vendor marketplace comes with the following feature list:-
For Store Owners
One step checkout: Instant and simplified payment options for customers in the form of
a single integrated checkout page.
Super Deals: This attracts your customers to buy the product/deal by displaying the
Time left to buy, Discount Percentage, Saving amount etc.
Social Login: Easy and instant login options for customers using social login accounts.
Store specific URLs: URLs of the stores in the marketplace are generated as per the
names specified by the vendors.
Exclusively developed attractive theme for Marketplace.
37. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Seller account can be approved or declined either manually or automatically.
Product updates of sellers can be approved via mails either automatically/manually.
Sellers, Seller profiles and their products.
Option to set up a different commission fee (in %) per product for each seller.
Two different payment and payment transfer options for sellers: Bank/PayPal accounts.
Facility to manage the complete payment transaction for each seller easily.
For Seller (Merchant)
Seller dashboard: Merchants can get to know their sales facts and figures through
options like 'Sales.
Report', 'Most Viewed Products', 'Life Time Sales' which exhibits collective
Vendors can retrieve complete information of their sales performance using options
like 'Sales Report', 'Most Viewed Products', and ‘Life Time Sales'.
Sellers now have the facility to add product of types namely 'Simple', 'Virtual',
'Downloadable' through an option which can be set by the administrator.
‘Custom’ option for products can be added by sellers which can either be Enabled or
Disabled by the admin.
Sellers can request the customers to visit their social networking pages by placing
Facebook and Twitter buttons on their profile pages.
Easy to sign up via default login.
Facility to create, sort, and manage countless products with details via dashboard.
Facility to update product details instantly.
Facility to add logo, banners to be displayed on front-end.
Option to delete and add any product for any seller.
Option to categorize products under relevant categories and sub categories.
Facility to send email confirmation to admin and merchant for every purchase
Complete product detail page displaying similar, other products, merchant data,
other merchant product related to this product.
Option to categorize products under relevant categories and sub categories.
38. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Customers can become a seller in the marketplace upon the approval of the
Through the integration of Social Login extension customers can access the marketplace
via social login accounts or can sign in via default login account.
Customers can share product information via Facebook, Twitter and Google+ buttons
placed on 'Product Details' page.
Easy and simple checkout process for customers through the integration of One Step
Instant email confirmation upon product purchase.
Simple, safe, and secure payment transfer options.
44. Magento Multi-Vendor Marketplace Comparison Analytics 2016
Ranking is a very important factor which describes the performance of an entity or a thing
based on certain data. As per my analysis and understanding, I would give the following ranks:-
CedCommerce Multi-Vendor Marketplace – Rank 1
Webkul Multi-Vendor Marketplace – Rank 2
VnEcoms Multi-Vendor Marketplace – Rank 3
Apptha Multi-Vendor Marketplace – Rank 4
CMPlugins Multi-Vendor Marketplace – Rank 5
I have given these ranks not just because of one or two remarkable features but because of all
the parameters that have contributed in this analysis of mine. I have tried to put my data
exactly in the manner that customers understand such that their focus goes on the points of
45. Magento Multi-Vendor Marketplace Comparison Analytics 2016
With this blog of mine, my main aim was to give you all a comparison statistics so that you can
choose the best for yourself. I have done a thorough study of all the multi-seller marketplace
extensions, collected the facts, analyzed them carefully and then only drew out these
Thus, as visible from the above comparisons of all the multi-supplier marketplace extensions,
CedCommerce Multi-Vendor Marketplace is the best extension that could be used to setup an
online marketplace with least investment and numerous features. Its great extendibility makes
it unique from others. Therefore, CedCommerce Multi-Vendor Marketplace would be worth
using and my vote goes for it.