In this presentation get an overview of what technical SEO is and what technical SEO isn't

1. Andrea Streff & Matthew Edgar
Elementive Marketing Solutions
Technical SEO for the Non-Techie
1. OVERVIEW

2. Today we will review…
• Technical SEO Background and Process
• The Top 5 Technical SEO Areas
1. Speed
2. Uptime
3. Errors
4. XML Sitemap
5. HTML tags

3. What is Technical
SEO?

4. Technical SEO: Audiences

5. Technical SEO
Process

6. Three Questions to Ask
1. What makes the content on your website
findable?
– Communicating about the pages on your site to Google,
Bing, elsewhere
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media with all additional content
– like Open Graph and cards

7. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

8. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

9. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps Generating feeds to share
your content
– Posting items on social media

10. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

11. Three Questions to Ask
1. What makes the content on your
website findable?
– Communicating about the pages on your site to
search engines
– Links to your content throughout the web
– Create XML sitemaps (we'll talk about that one)
– Generating feeds to share your content
– Posting items on social media

12. Three Questions to Ask
2. What makes your website crawlable?
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

13. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

14. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

15. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.

16. Three Questions to Ask
2. What makes your website crawlable?
– Links can be followed, pages can be indexed
– Lots of text– this is easier for Google to crawl and
easier for people to read
– Provide alternatives for non-text content, like
adding text descriptions for your images or
transcripts for videos.
– Keep your website error free.

17. Three Questions to Ask
2. What makes your website crawlable?
– Don't block robots from accessing your website. Easy way to test this - If it
returns the content of your page without issue, it is safe to assume Google
and Bing can access your site:

22. Three Questions to Ask
3. What do you do to make it
understandable?
– Keep your website error free
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

23. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

24. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier
for audiences to read

25. Three Questions to Ask
3. What do you do to make it
understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Avoid duplication

26. Join us for the next video:
Website Speed Testing
and Monitoring