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Product Service Cross-Sell and Up-Sell Augmented Analytics Use Case - Smarten

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Predictive analytics for product and service cross-selling and up-selling analyzes and identifies characteristics and factors that improve buying behavior.

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Product Service Cross-Sell and Up-Sell Augmented Analytics Use Case - Smarten

  1. 1. Product and Service Cross-Selling and Up-Selling Predictive Analytics Use Case
  2. 2. A retail store manager may want to analyze the optimal and strategic placement of various products in order to increase cross sales. Product and Service Cross-Selling and Up-Selling Sample Application Description
  3. 3. Target There would be no target in this case. Product and Service Cross-Selling and Up-Selling Sample Application
  4. 4. • Transaction ID • Date of purchase • Products purchased Influencing Factors Product and Service Cross-Selling and Up-Selling Sample Application
  5. 5. Frequent Pattern Mining is the method used to find frequent patterns from a dataset. • Higher support and confidence (>=0.3) associated with rules indicates more chance of corresponding items occurring together. • Lower support and confidence (< 0.3) associated with rules indicates fewer chances of corresponding items occurring together. Algorithm(s) Product and Service Cross-Selling and Up-Selling Sample Application
  6. 6. Model Visualisation Product and Service Cross-Selling and Up-Selling Sample Application
  7. 7. Product and Service Cross-Selling and Up-Selling Sample Application Interpretation
  8. 8. Product and Service Cross-Selling and Up-Selling Sample Application Association rules containing bundle and sequence of products most frequently being purchased together. Model Summary
  9. 9. Result Product and Service Cross-Selling and Up-Selling Sample Application Product bundling takes into consideration the confidence value, using APPLY functionality illustrated below.
  10. 10. Result Product and Service Cross-Selling and Up-Selling Sample Application Product bundling takes into consideration the confidence value, using APPLY functionality illustrated below.
  11. 11. Product and Service Cross-Selling and Up-Selling Predictive Analytics Use Case For more information, contact us today. www.Smarten.com contact@Smarten.com Smarten – Product and Service Cross-Selling and Up-Selling Use Case - 2019

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