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Sitecore xPlatform - Introduction

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Sitecore xPlatform - Introduction

  1. 1. Sitecore© Experience Platform™ Introduction Presented by //Thomas Eldblom, SeniorTechnical Strategist February 2015
  2. 2. Lifetime of MarketingTechnology 1 2 3 4 5 6 Lifetime in Years Presence Content Experience http://www.greenfieldbelser.com/blog/2012/12/how-often-should-websites-be-redesigned/
  3. 3. “The CMO will outspend CIOs on IT by 2017.” Gartner 2012 http://www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/ “The Customer has risen from #8 concern in 2004 to #1 today.”IBM 2014 https://www.ami.org.au/imis15/librarymanager/Resources/IBM%20CMO%20study%202014.PDF Richard Vancil, IDC Research http://www.cio.com.au/article/555618/coming-terms-marketing-technology/ “You just cannot be a good marketer today unless you are a good technologist”
  4. 4. Sitecore© Experience Platform™ One Connected Customer Experience Management Platform Built for Extension and Integration Wide Partner Support and Proven Track Record
  5. 5. 3.0 2001, Sitecore Established First Commercial Release Patented LayoutTechnology 6.1 2009, Feature Rich Enterprise CMS Platform Online Marketing System Disruptive MarketingTechnology 7.0 Content Foundation StoreAnything Search andTagging 7.1, 7.2 User Interface Foundation Process Based Framework (SPEAK) 7.5 Data Foundation Experience Database Experience Profile One Single Integrated Platform 8.0 CXM Functional Foundation Experience Analytics Segmentation
  6. 6. Any Channel Any Process Any Data Any Content
  7. 7. SitecoreExperienceManagement Any Channel Any Process Any Data • Complete freedom in content and information architecture • Store or integrate digital assets and media • Seamlessly integrate products and commerce • Work with versioning, workflows and translation across all content types • In-built search, faceting and taxonomy
  8. 8. SitecoreExperienceDatabase SitecoreExperienceManagement Any Channel Any Process • Single View of the Customer • Collect and connect customer data with no limits • Integrate contact interactions across all touchpoints • Real-time personalisation • Personas and real-time profiling • Rules-based or predictive segmentation • Track goals, value and outcomes
  9. 9. SitecoreExperienceDatabase SitecoreExperienceManagement Sitecore Process Enablement & Acceleration Kit • SPEAK framework • Process based tools • Match organisational maturity and competencies • Granular access control • Workflows and compliance • Reporting and insights Any Channel
  10. 10. 15 SitecoreExperienceDatabase SitecoreExperienceManagement Sitecore Process Enablement & Acceleration Kit Sitecore Experience Channels • Patented dynamic presentation technology • Personalise all content on all channels • Format agnostic output • Standards and accessibility compliancy 15
  11. 11. SitecoreExperienceManagement SitecoreExperienceDatabase Sitecore Process Enablement & Acceleration Kit Sitecore Experience Channels PIM / Commerce Authentication & Authorisation Collaboration and contribution Translation services Document Management Enterprise Search DAM & Media providers ERP Call-centre systems Segmentation / Tag Management Demand side platforms CRM / Customer data Social Networks Business Intelligence Identity Management
  12. 12. Sitecore© Experience Channels
  13. 13. Web and Mobile Support
  14. 14. Image Sitecore® Email Experience Manager
  15. 15. Federated Experience Manager
  16. 16. Integrate Commerce and Customer Experience Product Enrichment and Management React on Commerce Activity Vendor independence  Sitecore Commerce Server  Microsoft Dynamics AX  Insite  uCommerce  Active Commerce  … Sitecore CommerceConnect
  17. 17. Print Experience Manager
  18. 18. Sitecore Social Sitecore® Social powered by Komfo powered by Komfo
  19. 19. Technology Landscape
  20. 20. Technology Landscape Microsoft SQL Server Microsoft Windows Server MicrosoftASP.NET MVC |WebForms Microsoft .NET Lucene.NET | Apache SOLR Microsoft DynamicsCRM | Salesforce iOS | Android Windows Phone Xamarin MongoDB InDesign Microsoft SharePoint Microsoft Azure Windows Active Directory
  21. 21. Sitecore System Components SITECORE EXPERIENCE PLATFORM • One or more Sitecore xPlatform licensed servers. • Standard Windows Environment • Standard .NET Framework Web Application • Can be scaled vertically and horizontally for high availability using standard infrastructure • Available for on-premise or cloud based hosting 8 Cores 8+ GB RAM 250+ GB HDD Windows Server 2012 R2 .NET Framework 4.5 CONTENT DATABASES • Standard Microsoft SQL Server or Oracle environment • Multiple databases for security and separation of concern • Can be scaled and secured using best practises for the platform 8 Cores 8+ GB RAM 250+ GB HDD Microsoft SQL 2012/20014 Oracle 11g 250GB per Content DB SITECORE EXPERIENCE DATABASE • Database for collecting customer data and interactions • Services for aggregation and reporting • Available as on-premise or SaaS based offering Sitecore Licensed Server Windows Server 2012 R2 MongoDB and Microsoft SQL 2012/20014
  22. 22. Sitecore® Experience Database™
  23. 23. Single CustomerView Social CRM Media Website POS eDM
  24. 24. Integrating Customer Data Social CRM Media Website POS eDM
  25. 25. Sitecore® Experience Database™ xDB Social CRM Media Website POS eDM
  26. 26. Sitecore® Experience Profile
  27. 27. Sitecore® Experience Database™
  28. 28. Sitecore® Experience Database™ - Dimensions - Facts REPORTING DATA - Aggregation - MapReduce PROCESSING - Query - Indexing REPORTING SERVICE - Reporting - Analytics - Business Intelligence - Contacts - Interaction Behaviour - Conversions & Automation COLLECTION - Personalisation - Marketing Automation - Business Intelligence Social CRM Media Website POS eDM
  29. 29. Sitecore® Experience Database™ REPORTING DATA PROCESSING REPORTING SERVICE COLLECTION SITECOREEXPERIENCECLOUD REPORTING DATA PROCESSING REPORTING SERVICE COLLECTION ON-PREMISE Social CRM Media Website POS eDM
  30. 30. Sitecore® Experience Cloud SITECOREEXPERIENCECLOUD REPORTING DATA PROCESSING REPORTING SERVICE COLLECTION Sitecore Supported SaaS (Software-as-a-Service) offering Experience Database and Reporting services 1 production endpoint 5 non-production endpoints Request customer account id from Sitecore App Center Edit and enable included cloud configuration file Hosted on Microsoft Azure
  31. 31. SitecoreArchitecture, Scaling and Hosting
  32. 32. UAT DELIVERYMANAGEMENT MASTER WEB CORE xDB INTEGRATION / QA MASTER WEB CORE REPORTING xDB DEVELOPMEN T LOCAL DEVELOPER WORKSTATIONS PRODUCTION DELIVERYMANAGEMENT xDB WEB Sitecore Server Architecture PACKAGES NETWORK PUBLISHING MASTER CORE
  33. 33. Distributed Sitecore ServerArchitecture DISASTER RECOVERY DELIVERY MANAGEMENT ACTIVE / PASSIVE WEB CORE MASTER ANALYTICS SESSION REGION 3 DELIVERY WEB CORE SESSION REGION 2 DELIVERY WEB CORE SESSION REGION 1 DELIVERY WEB CORE SESSION MANAGEMENT MASTER CORE PUBLISHINGMANAGEMENT SITECORE EXPERIENCE DATABASE
  34. 34. Hosting Models On-Prem Server Cloud Managed PlatformCloud Virtual Machines Cloud Managed Software
  35. 35. Sitecore on MicrosoftAzure Supports PaaS and IaaS Sitecore Azure Module for deployment and scaling Supports the Azure SLA For more information see: http://www.sitecoreonazure.net/
  36. 36. Application Lifecycle Management
  37. 37. Requirements Design DevelopmentQA &Test Release SitecoreApplication Lifecycle Management Complete Application Lifecycle support Supported tools and practises Full CI and DevOps support Automate and optimize all processes Broad community support
  38. 38. Sitecore Development and Release Process PowerShell DEVELOPER MACHINE DEVELOPER MACHINE SERVERSDEPLOYMENT SERVICE ENVIRONMENTSRELEASES CONTINUOUS INTEGRATION DEVELOPER MACHINE DEVELOPER MACHINE DEVELOPMENT VERSION CONTROL MODULES BACKUPS DEVELOP RELEASE DEPLOY TEAM DEVELOPMENT FOR SITECORE SlowCheetah Network Share
  39. 39. You Choose theTools and Frameworks TEAM DEVELOPMENT FOR SITECORE Sitecore Unicorn Sitecore Instance Manager SlowCheetah PowerShell
  40. 40. Ensuring Your Success
  41. 41. Sitecore is a global leader in customer experience management software that delivers highly relevant content and personalised experiences across multiple channels that delight audiences, build loyalty and drive revenue. Who is Sitecore?
  42. 42. “To empower organisations to build effective, meaningful relationships that win customers for life.” OurVision: 35,000+ WEBSITES 4,000+ BRANDS 850+ EMPLOYEES 1,500+ PARTNERS 10,000+ DEVELOPERS 50+ COUNTRIES
  43. 43. Over 4,000 customers globally

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