1. PERSONAL BRAND EXPLORATION
Elbert Hubbard Jr
.
Project & Portfolio I: Week
1
June 8, 2022

2. I am a production assistant/radio producer/
freelance journalist/ Full Sail Student. My goal
with my degree program and the skills I build
from it is to become a producer, multimedia
journalist, and eventually an anchor for a news
station. My ultimate goal is to become a network
host. In the past, I have dealt with abuse, mental
health issues, speech slurring, and growing up in
a single parent household. That hasn’t stop my
success and my drive to go further in my life. I
follow my goals not just for myself but for others
as well.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Producers and Director
s
• News Reporter
s
• Digital(Proofreaders and
Copywriters
)
BRAND ARCHETYPE - The Guy
Next Door is a great match for this
career because journalists go into
the community to inform and help
others.
News Producer/News Reporter/Anchor | Communications

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Liz Zamora
Outreach Plan
:
• I will follow her on LinkedIn and connect with her
.
• I will send a message on LinkedIn and say I am
interested in an entry level on air position.
• I will follow up with her every two weeks to see if she
has a connection with a news director.
Talent Acquisition Specialist
at Gray TV
Tammy Phillips
Outreach Plan
:
• I will follow her on LinkedIn and connect.
• I will send her a message and say I am interested in
opportunities in digital or on air
.
• I will follow up every two weeks to see if she has a
position I am interested in.
VP of Talent Acquisition at
Nexstar Media Group
Derek Watson
Outreach Plan
:
• I will connect with him on LinkedIn
.
• I will send him a message or note saying I am
interested in opportunities on air or digita
l
• I will follow up every week and a half on opportunities
he may have.
Senior Recruiter at Cox
Media Group

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Grow my social media platform and networking skills
.
‣ Increase my social media engagement,
content, and follows by 35
%
Mid Term: (2029
)
Be in my second job and working towards becoming a
weekend anchor
.
‣ Year 1-3 focus on reporting and getting my
name out there
.
‣ Year 3-4 focus on
fi
lling in the anchor desk and
fi
nding a niche in reporting
.
‣ 4-5 time to grind on weekends.
Long Term: (2039
)
• Become a household name and focus on going to
network level as a correspondent.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Creative Novice / Adept / Expert
Clear Communication Novice / Adept / Expert
Video Editing
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Creative Skill Novice / Adept / Expert
Communicating Clearly Novice / Adept / Expert

7. I help myself do better by putting in the work.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• Production Assistant, WREG-T
V
• Radio Board-Op/Producer ESPN 92.9
Memphis
Education:
• Lemoyne Owen College, B.A. Journalism/
Mass Communications, 2023
• Full Sail University, A.S. Sportscasting, 2023
Organizations and Volunteer:
• Memphis Association of Black Journalist
s
• National Association of Black Journalist
s
• Digital Career Opportunities World Wide

9. COMPETITION
Tyler Boronski
Industry Experience
:
• Host/Producer/Videographer NESN
Education
:
• Full Sail University 2019
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Interviewing 11 endorsement
s
• Video Production 10 endorsement
s
• Public Relations 4 endorsements.
Elbert Hubbard Jr
Overall Online Presence
:
• 500, Customized Banner, Great Headshot, Very
detailed pro
fi
le, yes, yes, Yes Grade: Poor, Average, or
Superior?, 97 out of 100 superior
Industry Experience
:
• Production Assistant WREG/ Radio
Producer ESPN 92.9/ Freelance
Journalist
Education
:
• LeMoyne Owen College 201
5
• Full Sail University 2024
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Photography 2 endorsement
s
• Video editing 1 endorsement
• Power Point 4 endorsements
Overall Online Presence
:
• 500, good banner, a little professional, some detail on
the pro
fi
le, yes,yes, ye
s
• Grade: Poor, Average, or Superior?, 87 out of 100
average

10. COMPETITION
Luke McDonald
Industry Experience
:
• Producer
Education
:
• Full Sail University July 2022
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Adobe Premiere Pro 2 endorsement
s
• Video Production 2 endorsement
s
• VFX 2 endorsements.
Elbert Hubbard Jr
Overall Online Presence
:
• 342, Customized Banner, Great Headshot, Very
detailed pro
fi
le, yes, yes, Yes Grade: Poor, Average, or
Superior?, 89 out of 100 superior
Industry Experience
:
• Production Assistant WREG/ Radio
Producer ESPN 92.9/ Freelance
Journalist
Education
:
• LeMoyne Owen College 201
5
• Full Sail University 2024
Leadership Experience
:
• None
Skills and Pro
fi
ciencies
:
• Photography 2 endorsement
s
• Video editing 1 endorsement
• Power Point 4 endorsements
Overall Online Presence
:
• 500, good banner, a little professional, some detail on
the pro
fi
le, yes,yes, ye
s
• Grade: Poor, Average, or Superior?, 87 out of 100
average

11. BRAND POSITION
For people to see how a production assistants
work in news stations and how a PA can trasition
into other news roles.
THE VISIONARY PRODUCTION JOURNALIST

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• National Association Of Black Journalist
s
• Memphis Association of Black Journalists
• Digital Careers Opportunities Worldwide
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament
.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format
?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

13. PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor who has multiple years of experience in
news to help me with a demo tape and some soft skills
as a reporter. Sept 2022
Formal Education
• LeMoyne Owen College, BA, Journalism
• Full Sail University BA Sportscastin
g
• Full Sail University MA New Media Journalism
Technical Skills
• Improve Video Editing skills, Dec 202
2
• Improve writing and interviewing skills , Jan 2023
Soft Skills
• Improve Communication Skills, Jan 202
3
• Improve relationships with people, Sep 2022

14. Elbert Hubbard Jr
You know how to write? Well, what I do is create stories. In fact, here is my
website elberthubbardsports.wordpress.com.
“

15. REFERENCES
27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
Retrieved June 8, 2022, from https://www.onetonline.org/
link/summary/27-2012.00
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved June 8, 2022, from https://
www.onetonline.org/link/summary/27-3023.00
43-9081.00 - proofreaders and Copy markers. O*NET OnLine.
(n.d.). Retrieved June 8, 2022, from https://
www.onetonline.org/link/summary/43-9081.00
Derek Watson - Senior recruiter - cox media group | linkedin.
(n.d.). Retrieved June 8, 2022, from https://
www.linkedin.com/in/derektwatson
Gray television | linkedin. (n.d.). Retrieved June 8, 2022, from
https://www.linkedin.com/company/gray-television
Liz Zamora - University of missouri-columbia - linkedin. (n.d.).
Retrieved June 8, 2022, from https://www.linkedin.com/
in/liz-zamora-a43a69a
Luke McDonald - Full sail university - winter park, Florida ... -
linkedin. (n.d.). Retrieved June 8, 2022, from https://
www.linkedin.com/in/lukewmcdonald
Nexstar Media Group, inc. | linkedin. (n.d.). Retrieved June 8,
2022, from https://www.linkedin.com/company/nexstar-
media-group-inc/
Tammy Phillips - Vice president talent acquisition - linkedin.
(n.d.). Retrieved June 8, 2022, from https://