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How important are the following features of digital or online newspapers and magazines? Very important Somewhat important Not very important Unsure Consumers value the freedom to read Anytime, anywhere access 48% 36 15 when they want, where they want. Can search the content 45% 41 13 Receive issue at same time print issue hits Features of digital newspapers and magazines that consumers the newsstand (e.g., no delays in delivery) 43% 41 15 find most important include anytime anywhere access (48%), Environmental friendliness 35% 45 19 search (45%), and timely delivery (43%) [Figure 7]. While it is too Rich media such as video and sound 28% 47 24 early to tell, “all-access” digital subscription plans that deliver Ability to share articles publications to all platforms (e.g., web, tablet, and smartphone), 26% 42 31(e.g., post a link on Facebook, email to a friend) such as that announced in February by Time Inc. and Sports Portability (e.g., can read on my iPad or mobile phone) 26% 37 25 36 Illustrated, could find favor with audiences. Can rate, review or “like” articles 18% 47 34 0% 100% Base: 1,010 US adult newspaper and/or magazine readers [Figure 7]9 The Future of Newspapers and Magazines in the Digital Era www.elasticpath.com

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