Hospitality Media Pack 2015

10,187 23,490Total circulation Total readership
Hospitality
Business Middle
East magazine is
the go-to read
for management
in the industry.
Readership by Country
Readership Profiles
Hotels: Owners/Corporate
management/ Property managers/
Department heads
Tourism: Promotional and
governmental bodies/Destination
management companies/ Operational
managers
Industry stakeholders:
Suppliers/ Developers/ Architects/
Consultants/ Analysts
We guarantee the quality of our
distribution networks by partnering
with government departments, trade
bodies, professional associations and
tourism development councils, who
work closely with us.
Qatar
Other GCC/MENA
UAE
KSA
63%
17%
12%
8%
www.hospitalitybusinessme.com
2

3
Editorial
focus
Relevant data
and statistics
Hotelier / Chef / Client
interviews
Market focus
In-depth analysis
Product features
Expert opinion
Round tables
Event reports
Industry
drivers
89 per cent increase in
regional travel and tourism
revenues by 2024 in the
Middle East
$3t Middle East investment
in infrastructure and
accommodation
870 aircraft to be purchased
by the region’s airlines
by 2027
100 per cent growth rate
predicted in both leisure
and business travellers
by 2020
The opportunity is undeniable.
With existing 4- and 5-star
hotels in the UAE, plus the
host already announced for
opening pre-2020, millions and
millions of dollars are going to
be invested into the industry
in the next few years. Globally,
the industry contributes 10
per cent towards all GDP
and in the Middle East, the
World Travel and Tourism
Council (WTTC) predicts an
89 per cent increase in annual
travel and tourism revenues
over the coming decade. In
addition, infrastructure and
accommodation investments
will hit $3t in the Middle East.
Both the leisure and business
tourism sectors are predicted
to see up to a 100 per cent
increase in activity and
revenue over the same period.
As hospitality has been a
core element of Arabic culture
for centuries, today, it is
also a huge economic driver
across the Middle East region,
Why Hospitality
BusinessMiddleEast?
particularly in the UAE.
Hospitality Business Middle
East aims to leverage the
opportunities this thriving
industry offers, giving
industry insiders an intelligent,
informed read, while providing
suppliers with a targeted
platform. With a distinct voice
and style, the magazine is
set to become the ultimate
authority on the industry, with
industry insights, in-depth
analyses and practical advice.
Reaching senior decision
makers and specifiers of 4-
to 5-star hotels, the highly
focused editorial is structured
into five distinct sections to
reflect the key operational
areas of hospitality.
With events and special
supplements throughout
the year to complement
this content, Hospitality
Business Middle East builds
communities in the industry
to help drive business.
Welcome to the club!

Magazine
Sections
Main Target Audience
Focusing fully on the business of running a hotel, this section covers areas such as risk management,
accounting, HR, training, staff development, hiring, financials, resource planning, insurance, facilities
management and more. Our content includes case studies, analytical features, and interviews with
leading industry figures.
• Hotel Owners
• Hotel Chief Executive Officers
• Hotel General Managers
• All Hotel Senior Management
4

F&B led editorial, based on chefs and their inspirations, focusing on the fine dining sector, with
interviews, round tables, industry trends, and recipes. Whether it’s restaurant design and culinary
trends, or tableware, procurement, glassware, cutlery, crockery, pans, refrigeration, and banqueting,
we’ve got it covered.
• Chefs and Sommeliers
• F&B Directors
• Restaurant Managers
and Maitre D’s
• Purchasing and Procurement
Managers
Magazine
Sections

Magazine
Sections
6
A look into the physical aspects of a hotel, from interiors to architecture. Content focus ranges from in-
room, lobby, bathrooms and spa design, to furnishings, furniture, staff accommodation, art, landscaping,
furniture, flowers, sustainaibility, refurbishment and lighting, with our fingers on the pulse of the latest in
design trends around the world.
• Hotel Owners
• General Mangers
Managers
• Design Heads

This vertical zooms in on the latest developments in hotel IT innovations. Features will bring focus to
back- and front-office systems, energy management, cloud computing, networking, in-room technology,
POS hardware and software, loyalty and CRM systems, mobility, security, online marketing and data
mining amongst other topics.
• Hotel Owners
and General Managers
• Front of House Staff
• Heads of IT
• Marketing Managers
Magazine
Sections
7

A 360° look into the overall maintenance of a hotel, covering everything from cleaning products
and equipment, to linen, uniforms, laundry, floor care, pest control, food safety, spa and gym hygiene,
sustainability, and fire safety, among plenty of other topical subjects. This section is also supported
by The UAE Professional Housekeepers Group.
• Hotel Owners
• Hygiene Managers
Managers
• F&B Managers
• Directors of Housekeeping
Magazine
Sections
8

Inside Hospitality
Business Middle East
9
May
Jun
Jul
Aug
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Housekeeping & Hygiene
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
SECTION
Sustainability
Recruitment
Laundry innovation
Bathroom design
ROUND
TABLE
Management schools
Chefs at home
Landscaping
Social media
Kitchen hygiene
Brand positioning
Seafood
Furniture trends
ICT mobility
Floor care
Sharia compliance
Tableware
Bedding & linens
Wi-fi wars
Pest control
Staff training
Meat
Lighting
BYOD
Maintenance
FOCUS
FEATURE
EVENTS &
SPECIALS
- Abu Dhabi tourism
- Housekeepers Association event
- Sharjah tourism
- Housekeepers Association event
- Sharjah tourism
Sept
Oct
Nov
Dec
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
Hotel Management
The Pro Chef
Hotel Design
Hotel Technology
SECTION
In-room tech
Halal food
Fire safety
ERP systems
ROUND
TABLE
EVENTS &
SPECIALS
- Kitchen design
- CRM systems
- Spa special (supplement)
- Conference
Our comprehensive approach to editorial, and
targeted reach ensure your brand’s visibility with
the right audience, giving you unprecedented ROI
on your media spend.
Focused solely on the business of hospitality:
Hospitality Business Middle East is structured to
cover the key areas of an industry that underpins
the economic development and social trends
of a highly significant region. With in-depth
analysis on market feasibility and the impact of
new social and economic trends, plus the latest
benchmarking and performance metrics, we cover
the entire gamut of hospitality management with
end-to-end content. Focus areas include:
• Operations: Discussions with business leaders
and operational and corporate managers to
enable strategic growth
• Procurement: Product news from the industry’s
top brands
• Development and investment: With emphasis
on the pre-opening stage of a hospitality asset
2015 Editorial Calendar May 2015 TO DECEMBER 2015
* Details are subject to change // *Round tables schedules may vary due to bespoke client demands.
20
DESIGN & TECHNOLOGY
As new technology continues
to out-smart the tired methods
of yesterday, it becomes
increasingly apparent that
hotels can drive loyalty, boost
return visits and generate new
business, simply and smartly, by
getting connected.
GET
SMARTBy Sophie McCarrick
It wasn’t so long ago that hotel guests were satisfied
by clean linens, welcome drinks and complimen-
tary airport transfers. However, in today’s fast-
paced world, growing demands of the tech-savvy
traveller have heightened the need for advanced
technology, creating a competitive market for the
smartest hotel.
Although the luxury destination traveller of the
21st century still finds pleasure in extraordinary
architecture and impressive design, technology has
become the underlying backbone standing between
what distinguishes a good hotel from a great one.
Today, hotels are rapidly implementing smart
solutions in order to gain a competitive edge and
even boost revenues. One solution which has been
implemented by chains like Sheraton, Intercon-
tinental and Marriott is Cisco’s Smart Hospital-
ity solution. The unified solution integrates voice,
mobility, high-speed Internet access, and TV with
existing back-office systems onto one single plat-
form, meaning guests can programme room fea-
tures to their preferences – be it room temperature
or TV channels.
It also enables them to receive highly-person-
alised voice and video messages, communicate
with friends, family, and hotel staff, anywhere on
the premises. “The world’s becoming increasingly
Photo Credit: Photo Credit: Photo Credit: Photo
Credit: Photo Credit: Photo Credit:
Photo courtesy of Cisco.
HOSPITALITY BUSINESS MIDDLE EAST 21HOTELS & RESTAURANTS MIDDLE EAST
WITH SUCH EXPLOSIVE GROWTH OF MOBILE
DEVICES AND THE DEMAND FOR HIGH-SPEED WI-
FI, MORE AND MORE GUESTS NOW SIMPLY EXPECT
TO ENJOY THE SAME QUALITY CONNECTIVITY NO
MATTER WHERE THEY ARE.
DESIGN & TECHNOLOGY
10
CHECK IN
Stylish board meeting room at
Waldorf Astoria Ras Al Khaimah.
Photo courtesy of Walfdorf Astoria Ras Al
Khaimah.HOSPITALITY BUSINESS MIDDLE EAST 11
CHECK IN
Said to be
the purest
reflection of the
UAE’s natural
beauty, Ras Al
Khaimah with its
rugged terrain,
archaeological
sites and
adventurous
outdoor locales,is
fast becoming
the UAE’s newest
outlet for MICE
tourists seeking
unique getaways.
Memorable
MEETINGSBySophie McCarrick
HOSPITALITY BUSINESS MIDDLE EAST
14
TREND TALK
Troy Simoni, CEO of in-house revenue boosting
company, SweetBeam, expects guest nights
to nearly double during 2015 to 3.4 million,
compared to 1.8 million across all its partner
hotels in 2014.
Stimulated
SPENDINGBy Sophie McCarrick
What do you predict will be the key
factors affecting hospitality perfor-
mance in 2015?
Hospitality performance in 2015 and
beyond is increasingly going to be driv-
en by guest engagement. That means
having guests use the hotel as more
than just a bed and a shower. Study after
study shows that guests who experience
even one hotel outlet have a higher satis-
faction index, are more likely to recom-
mend the hotel to friends and family,
and are more likely to return and pay a
premium rate.
With the proliferation of social media,
a high satisfaction index can quickly
translate to increased business. Moreo-
ver, the increasing pressure on room
rates means that on-property spend is
more important than ever.
I expect the number of guest nights to
nearly double during 2015 to 3.4 million,
compared to 1.8 million guest nights
across all our partner hotels in 2014. As
the luxury hotel market becomes increas-
ingly competitive, hoteliers are looking for
ways to maximise revenues and are realis-
ing that engaging in-house guests is key.
Communication with hotel guests has
developed almost beyond recognition
in a relatively short period of time.
Will there be further developments
in this field this year or do you expect
this to plateau for a while?
The rate of technological change is ac-
celerating, making a constant stream of
new capabilities available to hoteliers.
The problem is the risk associated with
these capabilities. Is the mode of com-
munication chosen by the property go-
ing to be one that guests want to use to
communicate? Are there certain types
of guests that prefer certain channels
of communication? Is the platform I
choose going to further evolve, making
mine outdated?
New studies from the Cornell Center
for Hospitality Research indicate strong
guest dissatisfaction when certain in-
teractive technologies replace employee
engagement, so the choices to be made
are not trivial.
Smart hoteliers will only shift to new
media that meet the needs of a broad
majority of guests and that does a spe-
cific job very well – either stimulating
awareness and providing information or
allowing deep interaction.
In light of the changing hospitality
landscape, what tactics should GCC
hotels be using to capture more rev-
enue in 2015?
Photo courtesy of SweetBeam.
HOSPITALITY BUSINESS MIDDLE EAST 15
TREND TALK
WITH THE
PROLIFERATION OF
SOCIAL MEDIA, A
HIGH SATISFACTION
INDEX CAN QUICKLY
TRANSLATE
TO INCREASED
BUSINESS
Troy Simoni, CEO, SweetBeam.
HOSPITALITY BUSINESS MIDDLE EAST
Super-charging revenue
Organic food
Swimming pool design
Back office systems
Pool safety
Succession planning
Banqueting
Art
Energy management
Gym hygiene
Budgeting
Local sourcing
Child-friendly design
Cloud computing
Public areas
Industry trends
Knives
Resort design
Security
Product picks
INDUSTRY
FOCUS

Hospitality Business Middle
East creates a number
of special publications
throughout the year, from
product guides to themed
supplements that provide a
decisive insight into specific
hospitality industry verticals.
Brand
Extensions
10
Round tables
Throughout the year, the editorial team of Hospitality Business Middle
East hosts a monthly round table of senior professionals to discuss
a topic of interest or concern to the industry, which is covered in a
focused feature in the following month’s magazine. Each round table
can have a single main sponsor, who will be invited to take part in the
debate. In addition, bespoke round tables can be arranged at any time
for your target market to meet your specific marketing requirements.
Buyer guides
Putting your products in front of procurement managers, tailored
buyer guides exclusively profile a select number of suppliers within a
specific vertical. Past publications have included the ‘Top 25 Hospitality
Companies You Need to Know’, plus various issues covering five key
suppliers within a given vertical, such as the ‘Top 5 Front of House IT
Companies You Need to Know’. Inclusion in our guides can be backed
up with face to face meetings with top procurement managers, and
boosted by extended distribution at industry events.
Sponsored supplements
A monthly supplement, poly-bagged with the magazine, which in
the past has been executed by sponsors, RAK Porcelain, and Meat &
Livestock Australia. These six month sponsored supplement package
featured ten leading regional chefs each month, presenting a recipe on a
specially chosen RAK plate, or using Australian beef. Supplements such
as this allow clients to gain significant mindshare in the local market, and
can be developed to match all individual marketing requirements.
Supplier publications
From catalogues to bespoke supplements, and booklets that will
showcase products, our expert editorial team can co-ordinate photo
shoots and editorial coverage of your product catalogue in succinct,
intelligently designed publications, which are distributed in a series,
poly-bagged with a set number of magazine editions.

Hospitality Events
Event
Categories
• Round tables
• Awards
• Hospitality Business Summit
• Tutored Masterclasses
• Conferences
Affiliate Bodies
• The UAE Professional
Housekeepers Group
• The Procurement Network
On a regular basis, Hospitality Business Middle East organises a variety of events, which bring together
key department heads in the hospitality industry to discuss and debate topical issues driving the
industry, and also reward the same leaders for their innovative work at an award ceremony.
With only a handful of the most insightful panelists selected to participate in round table events, the
discussions provide an unrivalled opportunity to read the thoughts of key industry decision makers,
regulators and advisors, and gain their insight on a range of topical issues, which are then published in
the magazine and on-line. To support your business further, bespoke sponsorship and paid attendance
packages are available to ensure that a key sector or audience is reached.
Tailored events such as The UAE Professional Housekeepers Group, The Procurement Network, the
Hospitality Business Summit, and Tutored Masterclasses, all target very specific sectors, to provide both
suppliers and head of departments with the opportunity to come together for an insightful, education
and fun experience.
11
Tailoring events
to your precise
marketing needs is
central to all
our activity.

Print Advertising Rates
POSITION SINGLE ISSUE SIX SERIES TWELVE SERIES
STANDARD ADVERTISING PRICE PER ISSUE PRICE PER ISSUE
Outside Back Cover
Gatefold Front or Back
Inside Front Cover
First Right Hand Page
Inside Back Cover
Double Page Spread
Double Page Spread Advertorial
Full Page
Full Page Advertorial
Half Page
Poly Bag Sponsor
Belly Band
Bookmarks
Inserts (printing supplied by client)
$9,775
$10,500
$8,125
$6,500
$7,475
$8,500
POA
$5,750
POA
$3,450
$8,625
$8,625
$8,625
$8,625
$8,050
$9,500
$6,900
$5,000
$5,750
$7,500
POA
$4,250
POA
$1,725
$6,900
$6,900
$6,900
$6,900
$6,900
$9,000
$5,750
$4,000
$4,600
$6,500
POA
$2,875
POA
$1,150
$5,750
$5,750
$5,750
$5,750
12
Page
Specifications
Full page (FP) Half Page
Horizontal
Half Page
Vertical
Double-page spread
(DPS)
24cm x 30cm 48cm x 30cm
(4mm bleed) (4mm bleed)
24cm x 15cm
12cm x 30cm

13
5-Star Hospitality Membership Package
(10 limited packages available)
A full page advert once a month for 12 consecutive months
USD34,500 / AED126,270
A website leaderboard for three months on one of the relevant 5 titles
USD10,500 / AED38,430
2 htmls dispatched to a unique database of just over 33,000 decision makers in 4 & 5 star hotels
USD10,000 / AED36,600
2 full page advertorials
USD13,000 / AED47,580
VIP complimentary invitations to one of Hospitality Business ME focused events hosted by CPI Media Group
USD300 / AED1,098
Added to the on-line directory – tier 2 package
USD2,000 / AED7,320
One profile in one Hospitality Business Middle East supplement
USD8,000 / AED29,280
FREE PR support for any new launches or initiatives – Online analytical information provided
FREE one monthly post of Facebook, Twitter and Instagram – Relevant posts
FREE one SMS to relevant database
Networking with key decision makers.
Discussion to incorporate brand and products,
as appropriate.
Round table coverage in next issue of the
magazine with sponsor branding and company
background as a box out.
Positions company as an industry authority.
Print and online advertising
Round table
(Price on request)
Focused reference for decision makers.
Opportunity for advertiser to position itself
to the market.
Mirrored online on the magazine Web site.
Reprints of relevant pages can be used as
sales collateral.
SUPPLEMENTS
(Price on request)
We can organise anything from an informal
lunch meeting to a half-day conference,
depending on your marketing requirements.
Exclusive sponsorship of relevant five sections
within Hospitality Business Middle East (3 months)
BESPOKE PACKAGES
(Price on request)
Total Value = USD78,300 / AED286,578

Online Advertising Rates
TYPE FORMAT DIMENSIONS RATE/MONTH
WEBSITE
NEWSLETTER
HTML E-blast
14
1. Leader Board Banner
2. MPU Banner
3. Website Floating Popup Banner
Leader Board Banner
MPU Banner
Database $3,000
Gif, JPeG
Gif, JPeG
728 x 90 pixels
300 x 250 pixels
$1,750
$1,250
Gif, JPeG, png
Gif, JPeG, png
Gif, JPeG
728 x 90 pixels
300 x 250 pixels
500 x 500 pixels
$3,500
$2,000
$5,000
Online
Specifications
All artwork should be supplied in either GIF or JPEG formats (in case of animation)
along with the links
Maximum file-size for all these banners should not exceed 40kb
If flash banner, then maximum animation time to be 15 secs and embedded link should
be set with target =”_BLANK” attribute (i.e. the link opens in a new browser window)
Leader Board Banner1
MPU Banner2
Website Floating
Popup Banner
3

Marketing
Plan
Directory banners across all hospitality titles & newsletters
Social media activity promoting the directory
Monthly EDM to hospitality database promoting the directory
Banners on client email signatures
Print advertisement on hospitality titles promoting the directory
Online directory
· Company name, contact details, logo
· Contact form
· Receive notifications via email
· Location details
· 1 sales contact
· Brochure download
· Advanced contact form
· $ 1200 / yr
· Company name, contact details, logo
· Contact form
· Receive notifications via email
· Location details
· Multiple sales contacts
· Brochure download
· Advanced contact form
· Microsite
· Video and photo gallery support
· $ 2000 / yr
Required Details:
· Company name
· Contact details
· Company profile
· Logo
· Location details
· Sales contact details
· Brochure in PDF format
· Web details
· Videos and photos
Required Details:
· Company name
· Contact details
· Company profile
· Logo
· Location details
· Sales contact details
· Brochure in PDF format
TIER 1 TIER 2
100+ 1,500,000+
25+
17,500+
@hospitalitybusinessmiddleeast @hospitalityBME @hospitalitybusinessme
CPI Media Group
events per year
EDM
database
Number of years since
CPI Media Group was founded
SMS
database
15

Some of our valued clients
CPI Events supercharges the ability of SMEs,
larger corporates and government entities to
reach valued markets and access their chosen
keynote prospects. With a span and scope
encompassing the major GCC markets, CPI
Events also provides keynote sponsors the
opportunity to foreground their image and
reputation to the targeted audiences who
matter most.
Creating events that range in scale from round
tables with 10-12 industry experts through
to some of the largest gala functions in the
Middle East, CPI Events provides a fully-
managed service that includes every aspect
of comprehensive on-site branding and set-
up. This includes and is not limited to major
stage furnishing and back-drop; high quality
sound and light systems; videography services;
key marketing and branding elements; plus a
complete on-line and social media campaign to
deliver on the objectives of the event.
CPI Media
Group events
Creating content
– adding value
Importantly, CPI provides expert content
management for every scale of event,
providing title, contents and agenda and
the ability to provide VIP speakers across
diverse industry sectors. Delivering a full
‘one-stop’ service of this kind also involves
the ability to source delegates fully in line
with demographic requirements, working
with leading database specialists to ensure
the application of rigorous selection criteria.
All events can then be promoted through
the raft of relevant CPI publications and on-
line media, reaching a highly specific, pre-
selected target audience.
16

For more than twenty-five years, Dubai-based CPI Media Group has published
magazines and guides, organised events and run successful marketing campaigns
across the GCC.
From an initial start with B2B IT titles, it has grown its range to include industry, oil
& gas, construction and finance. For the last five years, it has also published in the
consumer space, bringing globally important brands to the regional market.
Privately owned by its founder, Dominic De Sousa, CPI Media Group has grown
organically from a single title to its current stable of over 25 titles, over 20 Web
portals, over a dozen awards ceremonies and numerous b2b events and conferences.
Aggressive expansion plans mean more will follow in the next two years.
Proud of its multinational staff mix, CPI Media Group is a flexible and ideas-driven
company, reacting quickly to opportunities in the market. Over the past year, for
example, most titles have launched their own annual awards and many now run regular
events, road shows and conferences.
CPI Media Group is committed to a digital future and is already exploiting social media
to enhance its brands, as well as investing heavily into upgrades of its multiple Web
sites. Marketing solutions for clients typically include a mix or print, digital and event-
based solutions.
CPI Media Group has enjoyed several longterm partnerships with leading global brands
– IDG and BBC Worldwide. All of these major players chose CPI Media Group over
competing publishers because of our innovation and understanding of the regional market.
Importantly, CPI Media Group never stands still or takes its past successes for granted.
www.cpimediagroup.com
MANAGEMENT
Dominic De Sousa
Chairman
Nadeem Hood
Group CEO
Georgina O’Hara
Group COO
EDITORIAL
For all editorial enquiries, contact:
hospitality@cpimediagroup.com
Group Editor
Sudeshna Ghosh
sudeshna.ghosh@cpimediagroup.com
Chief Strategy Officer - Editorial
Dave Reeder
dave.reeder@cpimediagroup.com
Deputy Editor
Sophie McCarrick
sophie.mccarrick@cpimediagroup.com
SALES
Business Development Manager
Elaine McCarrick
elaine.mccarrick@cpimediagroup.com
+971 52 861 1843
DESIGN
Head of Design
Glenn Roxas
glenn.roxas@cpimediagroup.com
Grosvenor Business Tower, TECOM
PO Box 13700, Dubai, UAE
Tel: +971 4 440 9100
Fax: +971 4 447 2409
17
About CPI Media Group

Hospitality Media Pack 2015

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