Mais conteúdo relacionado

Mais de EkoInnovationCentre(20)


Understanding the Art of Storytelling.pdf

  1. Understanding the Art Storytelling Boye Daniel Esuga Growth and Partnership Lead BrandDrive
  2. The old fashioned storytelling The Holy Books (Bible and Quran) Ancient History and folklore Science and Evolution Ancient Art and Civilization
  3. Stories Influence Our Way of Thinking The day to day lives of people has been changed by stories heard from others, books, movie and more. The brain doesn’t just stop at capturing experiences, when listening to impactful stories, our brains can actually cause specifics thoughts, opinions, and ideas that align with the person telling the story. When we tell stories to others that have really influenced our way of thinking, we can actually have the same effect on our audience, as well.
  4. What stories do you remember but cant remember who, where or when they were every told? Do you believe them all? Stories are meant to be believed and have an atom of fact. Else they are not complete stories.
  5. Robb Walker - Journalist “Is storytelling the greatest tool of all?” ● 200 Authors ● 200 stories
  6. $0.99 Before Story
  7. $22.95 After Story
  8. After sale figures!!! Question: “Is storytelling the greatest tool of all?” ● 200 Object (Average Spend $129) ● Amount Made: $8000
  9. How is it possible to be so tricked by a little story?
  10. The Power of Emotion Why do people like to listen to sad music? They feel a sense of empathy to that and the music makes them connect with it. Maybe there's a time in their life when they felt a certain way, and they want to feel that again. Why do people cry at funerals?
  11. The greatest investment is falling in Love You dream, wish, talk to yourself, whine, cry but it is all an emotion. After months later (if the relationship ends) The a voice tells you “What went over you”.
  12. The Angels Cocktail
  13. What happens when you hear stories? Focus, Motivation, Better memory
  14. A short story of loving Queen
  15. That is how Zee world got its over 63,400,000 active subscribers
  16. ● Build Suspense ● Create a Cliffhanger: a situation or part that is very exciting or frightening because you are left for a long time not knowing what will happen.
  17. What happens when you hear stories? Generosity, Trust and Bond
  18. What happens when you hear stories? Trust and Bond
  19. The Devils Cocktail Why do people watch horror movies?
  20. Stories can do many things; The brains of the storyteller and the story listener can actually synchronize, says Princeton's Uri Hasson: “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.”
  21. How do you want to tell your story?
  22. Have you heard this story?
  23. Steps on building a story Step 1: Define you core message Step 2: Decide the type of story you telling - Can be motivational, - About yourself, - Someone’s story (Testimonial) Step 3: Establish your call to action
  24. Simple storytelling Ever heard of the corporate adage — “Three things that xxxxx”. Most stories are focused on three things that matter — 1. A relatable story, 1. Narrative based on timeline, 2. Message to end with that also looks back to the story . There are tons of tactical stuff (editing, mixing, framing, scenes) in there but that will add detail which would derail this post.
  25. Bonus Tips Tip 1: Create a character and a setting Tip 2: The Beginning (create suspense) - Once Upon a time Tip 3: The Conflict Tip 4: The Turning Point Tip 5: The Resolution Tip 6: The End (grab an emotion that leads to the CTA)
  26. 4 Secrets to brilliant storytelling ● Set the stage ● Be very specific in your message (create dialogues) ● Create a moral in the story ● Lead them to the end goal
  27. Know your Audience People are attracted to a genuine story even if it is based on a fictional entity. That is why we watch fast and furious!!! A good story is one that gets the audience engaged and often ask more questions
  28. The place for Research The single most important part of your story has nothing to do with the story itself, but the audience you’re telling it to. You can have a great, well- crafted story, but if it doesn’t line up with your audience, it won’t mean a thing for your conversions.
  29. Understanding Style and Approach Who defines the approach to the conversation? What if the story is a bad one? “ Brands tell an awesome lie and call it stories” Example: So when I'm talking to somebody that is very numbers oriented, I'll go right to numbers. I'll tell a story about numbers.
  30. Know the difference between having a quiet audience that is engaged from a communicative one. Response is not always not always show in words but reading the room goes a long way. Everyone hates when anyone chats during a conversation
  31. Understanding Style and Approach You are a plug-in, so to speak, and to help the client, staff or user understand the vision, that is your core responsibility. And if you were to think about the many ways you could play a scene, you could play exactly what the music should be in a scene or you could play completely against it. So you could do something happy when something actually looks gruesome. You could do something childlike when there's an old man in the scene.
  32. Tips ● Tell a short version of your story ● Get their interest and get a conversation going ● Once they start talking then you know what path to take ● Create a relationship
  33. Baby Shark Average watch time per video 5.6 Million
  34. Stories and Connections The story that can somehow connect with the heart in a place where I want to go because my heart is leading my mind. Authentic stories is a big one. And the authenticity of that for is when the storyteller allows some vulnerability of their own life into the story. If the listener or reader cannot relate then you might lose them midway.
  35. Storytelling and Social Proof “If your friends jumped off a bridge would you do it too?” Not the first time you’ve heard that right? As cliché and redundant is it sounds now, our parents were trying to protect us from something that will affect you our entire lives: social proof.
  36. The end of the story should always have an open end as a hook. That is the open void people remember because that is where the relate with the characters, scenes or put themselves in the shoes of the story teller.
  37. The 21st century human is crazy, lazy and busy. Hence the need for awesome stories to be told
  38. Write your story and let it count.
  39. Thank You