A guide on how to generate ideas for your content strategy

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Where do you think ideas come from? It’s a bit of an odd
question, isn’t it ?

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Coming up with ideas is a process, the description of this
process is gathering new material, digesting the material,
unconscious processing, and the eureka moment.

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This process isn’t anything new or terribly surprising. It’s how
all of us come up with ideas. But as creatives, it’s valuable to
be aware of each step so you can work on them and improve.

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I’ll be showing you different ways that you can efficiently
build content marketing resources, so that you never run
out of ideas.

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Step 1: Analyze your competition:
There’s nothing wrong with checking out what’s working for
your competitors – after all, you share the same audience

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Step 2: Brainstorm with team members
Brainstorming is a great way to get fresh new content ideas.
You’ll be amazed at the ideas that can be generated from a
brainstorming session.

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Step 3:Use Online Tools
An easy way to generate new, trending ideas for content is to
use one (or more) of the many online tools available. Example
of these tools are BuzzSumo, HubSpot Blog generator,
BlogAbout and SEM rush

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Step 4:Recap on an event you attended
You might have gone for an event, a conference or a training.
See an interesting speaker present on something relevant to
your industry? Capture all you learned and observed in a blog
post.

10. Step 5: Ask Questions on social media
Why not engage your followers on topics or challenges, they
want to learn more about? It’s a great way to stay in front of
them and an easy way to find topics that actually matter to
your readers.

11. Step 6: Repurpose what you have
Look for trends and popular topics and refine what already
exists. Tapping into other resources for ideas, and being
creative, will solve your content challenges.

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The biggest ideas come from the resources in your own mind.
When you generate ideas don’t forget to take notes and put it in
your content calendar.

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