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Social Media for Advocacy

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Eileen O'Brien
Eileen O'Brien

Introduction to social media for nonprofits

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[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],What is Social Media?
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is a Tactic
Is Your Target Audience Using SM? ,[object Object]
[object Object],[object Object],[object Object],How Do You Start?
[object Object],[object Object],[object Object],[object Object],[object Object],Listen
Add Value
[object Object],[object Object],[object Object],[object Object],[object Object],Be Thoughtful
Use Your Time Wisely ,[object Object],[object Object],[object Object],Image courtesy of Jonny Goldstein on Flickr
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Golden Rules Image courtesy of Jason on Flickr
Twitter
[object Object],[object Object],[object Object],What’s Twitter? Image courtesy of Robert Scoble on Flickr
What’s Twitter?
[object Object],[object Object],[object Object],[object Object],Types of Accounts ,[object Object]
[object Object],[object Object],[object Object],[object Object],Types of Accounts ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who to Follow
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How To Get Followers
[object Object],[object Object],[object Object],How To Get Followers Image courtesy of Christopher Carfi on Flickr
Check out TwitCause
[object Object],[object Object],[object Object],[object Object],[object Object],Targeted Campaigns
YouTube
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy of Karl Jonsson on Flickr
[object Object],[object Object],[object Object],[object Object],YouTube
Flip Video ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],YouTube Channels
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Do You Get Views?
[object Object],[object Object],[object Object],[object Object],How Do You Get Subscribers? Image courtesy of Todd Huffman on Flickr
Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook
[object Object],Facebook Page
[object Object],[object Object],Facebook Stats Image courtesy of Sasha Wolff on Flickr
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Get Fans
Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
[object Object],Questions?

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Social Media for Advocacy

Notas do Editor

  1. Pew Internet & American Life Project is a nonpartisan, nonprofit "fact tank" that provides information on the issues and trends shaping America. They are a wonderful resource for data and statistics and recommend checking out their website. If you look at this table, it makes sense that age is the biggest predictor of social media use. I highlighted in red some of the social media activities.
  2. New content and information are required to “feed the beast”
  3. You can think of it as an instant message that goes out to lots of people. It can be mundane but it can also be a powerful tool to share information and build relationships. 8% of the American adults who use the internet are Twitter users. It’s particularly popular with young adults, minorities, and those who live in cities.
  4. Legal Aide Society
  5. Most visited website in 2010 per Hitwise . Fastest growing group is women over 55 years old