1. Brand Style Guide
East Bay Asian Local
Development Corporation

2. 2
Overall voice and look
This style guide is a tool for all East Bay Asian Local Development
and messaging.
Editorial Style
Visual Style
Contents
Editorial Style ......................................... 3
Visual Style ........................................... 10
Type Families..................................... 11
Color Use........................................... 12
.................................... 13
Logo Use............................................ 14

3. 3
Editorial Style
Be advised Studies indicate that more than 50 percent of people read email
messages on a smart phone. If we bombard our external audience with
several acronyms in one message, they are unlikely to remember what each
stands for — and scrolling back to the top of the email for a reminder is
tedious. Be kind to your readers, and refrain from overuse of acronyms.
addresses
1825 San Pablo Ave., suite 200
San Pablo Avenue
P.O. Box 332
BUT
The San Pablo Corridor Age-friendly Summit drew residents from
throughout the neighborhood.
rules for crosswalks.
How To Use This Guide

4. 4
Editorial Style, continued
ages
ampersand
ARC acronym.
earlier in the year.
The case for lowercase
months

5. 5
Editorial Style, continued
The awards were announced in December 2014.
Company.
EBALDC has successfully redeveloped a handful of hotels as
Madrone Hotel.
share in the family business.
Two-thirds of her waking hours were spent in a 9¾-by-12½-foot
neighborhoods in which to live,” Board Director Emily Chin said.
healthy neighborhoods in which to live,” said Emily Chin, director of
the EBALDC board.

6. 6
Editorial Style, continued
the president’s name.
Fostering healthy neighborhoods through partnership is an
EBALDC byword.
development.
other acronyms used throughout the document. If addressing an
money
5 cents; $4; $29,500; $5 million
Their wedding will be held in February 2017.
including correspondence.
of each month.

7. 7
Editorial Style, continued
numbers entry
others as digits.
seven coordinated parking.
decimals pages ages and
dimensions
in text. Use the
Architecture at Zero contest.
People’s Grocery

8. 8
Editorial Style, continued
The materials used by the architect — wood, steel and
plaster — created a notable contrast.
periods
percent,” Mayor Stan Lee announced in a statement.
serial comma
No serial comma is used in AP style.
and napped.
Address
City, State Zip
avenue.

9. 9
Editorial Style, continued
Nature
Architectural Digest
Call the EBALDC front desk at (510) 287-5353. Contact human
resources at (510) 287-5353 ext. 999.
and report cover pages.
study reveals

10. 10
Visual Style
to the content. Using the recommended
print are supplied in this guide.
and collateral materials. Designs that favor
The EBALDC home page

11. 11
Visual Style, continued
Text and Minor Titles
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Calibri Italic
1234567890
Calibri Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Type Families
Display and Major Titles
Klinic Light/Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Klinic Book/Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Klinic Medium/Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Klinic Bold/Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

12. 12
Visual Style, continued
Restrained Color Use
EBALDC Building
Commercial
Avalon Senior Housing
Mixed-Use
California Hotel
Mixed-Use
San Pablo Hotel
Mixed-Use
West Grand & Brush
Mixed-Use
Jack London Gateway Marcus Garvey Commons Oakland Point
Asian Resource Center
Commercial
Frank G. Mar Community
Housing: Mixed-Use
Madrone Hotel
Mixed-Use
Swan’s Marketplace
Mixed-Use
1110 Jackson
Mixed-Use
Madison Park Apartments Noble Tower
Commercial
Chinatown/
Old Oakland/
Slim Jenkins Court
San Pablo Avenue
Corridor
EBALDC 1825 San Pablo Avenue, suite 200 Oakland, CA 94612 (510) 287-5353 www.ebaldc.org
EBALDC properties by neighborhood
The EBALDC home page

13. Hex #3F3F3F
Jade
Hex #CDCCCA
Hex #23B2A2 Hex #E2F2F0
Visual Style, continued
Hex #3554A4
Brick
Hex #A32F22
Main Color Palette Suggested Accent Colors
13
Black
Hex #000000
For
use only

14. Logo Color
Minimum Logo Size
A half inch tall is the smallest the EBALDC
Logo Treatments With Text
14
Visual Style, continued
Logo Use
acronym in place.
1825 San Pablo Avenue, suite 200
Oakland, CA 94612
www.ebaldc.org
1825 San Pablo Avenue, suite 200
Oakland, CA 94612
www.ebaldc.org
Logo Type
Calibri Light
EAST BAY ASIAN LOCAL
DEVELOPMENT CORPORATION
BUILDING HEALTHY, VIBRANT AND SAFE NEIGHBORHOODS
EAST BAY ASIAN LOCAL
DEVELOPMENT CORPORATIONNever use the retired
EBALDC logo, which does
not include the acronym.