ENGLISH 10 QUARTER 2 MODULE 1 F.pdf

English
Quarter 2 – Module 1:
Language of Research,
Campaign, and Advocacy
10

English – Grade Ten
Self-Learning Module (SLM)
Quarter 2 – Module 1: Language of Research, Campaign and Advocacy
First Edition, 2020
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Development Team of the Module
Writers: Reymond P. Amoyan, Lerma P. Durban, Sharon Mae G. Elicano,
Rona N. Poblador, Charmagne I. Tablazon, Jackie Lou A. Tira
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Lalaine SJ Manuntag- CID Chief
Nelida A. Castillo- EPS , LRMS
Zynafe V. Caijo – English Supervisor

10
English
Quarter 2 – Module 1:
Language of Research,
Campaign, and Advocacy

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Introductory Message
For the facilitator:
Welcome to the English 10 Self-Learning Module (SLM) on Language of Research,
Campaign, and Advocacy!
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
Notes to the Teacher
This contains helpful tips or strategies that
will help you in guiding the learners.

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For the learner:
Welcome to the English 10 Self-Learning Module (SLM) Module on Language of
Research, Campaign, and Advocacy!
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:
What I Need to Know
This will give you an idea of the skills or
competencies you are expected to learn in the
module.
What I Know
This part includes an activity that aims to
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
What’s In
This is a brief drill or review to help you link
the current lesson with the previous one.
What’s New
In this portion, the new lesson will be
introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.
What is It
This section provides a brief discussion of the
lesson. This aims to help you discover and
understand new concepts and skills.
What’s More
This comprises activities for independent
practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
What I Have Learned
This includes questions or blank
sentence/paragraph to be filled in to process
what you learned from the lesson.
What I Can Do
This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.

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Assessment
This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
Additional Activities
In this portion, another activity will be given
to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
Answer Key
This contains answers to all activities in the
module.
At the end of this module you will also find:
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
References This is a list of all sources used in developing
this module.

1
What I Need to Know
It’s a brand new day! Do you know that language used in research, campaign and
advocacy vary? Yes, they have specific use. In this module, you will learn the
language of research, campaign and advocacy, recognize appropriate language used,
express appreciation on present issues and write a part of a research report,
campaign and advocacy observing appropriate language used. Recognizing
appropriate language will gauge students to be able to write a text according to its
purpose.
How do research, campaign and advocacy differ from one another? What are the
distinct characteristics of language used in research, campaign and advocacy? Let
us find out on these lessons.
The module is divided into four lessons, namely:
 Lesson 1 – Language of Research
 Lesson 2 – Language of Campaign
 Lesson 3 – Language of Advocacy
 Lesson 4 – Differences of Language Used in Research, Campaign, and
Advocacy
After going through this module, you are expected to:
 Observe the Language of Research, Campaign, and Advocacy
(EN10G-IVa-32)

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Multiple Choice: Write the letter of the best answer on your answer sheet.
1. It is a systematic investigation and study of materials and sources to
establish facts and reach new conclusion.
a. Advocacy b. Campaign c. Research
2. It is an act or process of supporting a cause or proposal.
3. It is an organized and active way to achieve a particular goal.
4. Which refers to the language used by a particular group of people?
a. Colloquial b. Jargon c. Slang
5. It is the language used when people are speaking in an informal way.
a. Colloquial b. Idiom c. Jargon
6. These words do not conform with the standard vocabulary of language (for
these are used by a few group of people).
a. Idiom b. Jargon c. Slang
7. It is an expression that cannot be understood from the meaning of its
separate words but has a separate meaning of its own.
a. Idiom b. Jargon c. Slang
8. It is a language used with a meaning that is different from the basic meaning
and that expresses an idea in an interesting way by using language that
usually describes something else.
a. Colloquial b. Figures of Speech c. Idiom
9. Gina wants to promote the value of proper hygiene in the midst of pandemic.
What is the best way she could do to promote this without violating the
health guidelines?
a. upload a campaign video b. do a research c. organize a symposium
10.“We stay at work for you. Stay at home for us!” This is an example of
11.Rhona wants to collect data about the perceptions on the adaptation of the
“new normal” among the people of SOCCSKSARGEN. What is the best action
in order to gather the data efficiently?
12.In a narrative essay, which text type is NOT used?
a. Recount b. Description c. Argumentation
13.Which is NOT an example of a text form?
a. Recount b. Diary c. Research
14.Maria wants to write a journal about her experiences at 7 Falls in Lake Sebu
last Saturday. Which is most appropriate text type Maria should write?
a. Process b. Narrative c. Argumentative
15.Snake is a living thing that symbolizes treachery, evil or betrayal. The word
snake is defined
a. denotatively b. literally c. connotatively
What I Know

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Language is a powerful tool in building effective and harmonious relationship. It
bridges the gap in accessing information and expressing oneself. Language has many
faces; it can be explored in any forms, oral, written, and spoken.
In this module, you will come to know how language is used in different media or
forms of text as an expression of ideas and even emotions. This lesson is packed with
inputs and activities designed to cultivate your understanding on recognizing
language used in Research.
At the end of this lesson, you are expected to:
1. define research and its language used;
2. express appreciation on present issues through a research report; and
3. write a part of a research report by using appropriate language.
It is necessary to connect our previous understanding and knowledge to other new
concepts which we are about to discuss. Let us have a short review.
1. What are the different literary text types?
There are five (5) basic categories of literary texts. These are the following:
a. Descriptive – is a text that creates a picture of a person, place, thing or event.
It also tells what something looks, sounds, smells, tastes or feels like.
b. Narrative – is a text that tells a series of events in chronological order.
c. Expository – is a text that provides explanation of a specific topic; gives facts,
reasons, explanations or examples with supporting details and conclusions
about the topic.
d. Persuasive – is a text that aims to present a point of view and seek to convince
a reader.
e. Argumentative – is a text that attempts to present and explain the issue or
case, gives reasons and supports these reasons to prove its point and refutes
or proves wrong the opposing argument.
1. Tell something about the following kind of language and literary devices?
a. Figures of Speech is a language used that is different from its literal meaning.
Example: The corona virus is like a thief in the night.
Meaning: It is an example of a simile which shows comparison between two
(2) different things which have similar characteristics. It means corona
virus and thief in the night are different things yet they can be noted with
same qualities.
Lesson
1 Language of Research
What’s In

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b. Idiom is an expression that cannot be understood from the meaning of its
individual words but has a separate meaning of its own.
Example: It is a piece of cake. Meaning: It is an easy task.
c. Jargon refers to the language used by a particular group of people.
Example: Writ of Habeas Corpus (can be understood by lawyers, judges, and
law experts)
Meaning: It is a court order demanding a public official deliver an imprisoned
individual to the court and show a valid reason for that person’s imprisonment.
Sentence: The violator of the Bayanihan Heal As One Act was issued the writ
of habeas corpus.
d. Colloquial is the language used when people are speaking in an informal way.
Example 1: Wanna Meaning: Want to
Sentence: I wanna go to the beach but I
can’t because of the pandemic.
e. Slang is a word that is not considered part of the standard vocabulary of a
language (of a certain group of people).
Example 1: Havey
Meaning: Funny Sentence: Vice Ganda’s joke was so havey.
As you go through, be guided of what you have just reviewed which is relevant to
the next lesson.
Activity 1.1A: Show Time!
Now that you are done with the review of your past lessons, you are going to figure
out the issue reflected on the picture below. Using the guide question, write your
ideas on your answer sheet.
Activity 1.1B: Let’s Scrutinize!
Now, write five (5) sentences expressing your idea about the given picture using the
following question:
If you are interested in getting the reward, what would be the best way you can do
to discover the vaccine?
What’s New
What does this picture depict?
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
________________________

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A while ago, you were asked to express your idea on what way you can discover a
permanent cure against corona virus. By doing so, you have recognized that it is a
must to apply research in this scenario.
Meanwhile, many Filipinos were surprised when President Rodrigo Duterte
announced over the national television how eager he was in getting to the bottom of
this pandemic. Thus, he offered Php50 million reward to a group of scientists who
could discover a vaccine against corona virus. The prize will urge you to do scientific
investigations that will lead to the discovery of an antidote to fight the pandemic.
What is Research?
Research is a systematic investigation and a study of materials and sources to
This is widely recognized as an important tool for solving man’s various problems
and in making life more useful and convenient. The modern gadgets that we use
today, the medicines that give us relief, the tools and equipment that make our tasks
easier are all products of researches conducted by professionals from various
disciplines.
Research contains the following parts:
a. Chapter 1: Research Problem and Its Background
It begins with a general statement of the problem then focuses on a specific
problem or issue, frames the said problem within the existing literature, points
out deficiencies in the literature and targets the study for evidence and proof.
b. Chapter 2: Review of Related Literature
It reports critical review of the relevant literature and identifies the gap within
the literature that your research will attempt to address.
c. Chapter 3: Research Methodology
It discusses understanding of data and the ways to systematically collect
information and data.
d. Chapter 4: Presentation, Analysis and Interpretation
It contains the main topic on finding answers through data collection. It also
discusses methods of arranging, summarizing and presenting sets of data using
tabular textual and graphical methods.
e. Chapter 5: Summary of Findings, Conclusions, and Recommendations
It presents ways of reporting and sharing findings of a research study. It deals
with ways of drawing logical conclusion from research findings and gives
recommendations.
In writing a research report, informative, descriptive, persuasive and narrative text
types are used.
What is It

“The (effects, outturn) of music on mood have long been a popular topic of
psychology research. In a recent study, our department analyzed the effects of
various types of music on individuals’ moods as well as its effects on their helping
behavior, specifically their desire to donate money. While the study did (affirm,
proclaim) music’s ability to both positively and negatively impact mood, its effects
on giving were a bit less conclusive…”
Source: https://www.researchgate.net/publication/285055978
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What is a Literal language?
Literal language means exactly what it says. It does not use figures of speech.
Instead, it uses the actual meaning of words or phrases in their exact sense.
Literal language is direct to the point. It is precise and often tells the reader exactly
the point. Thus, the reader or listener does not have to extract meaning. Moreover,
literal language is often used in the fields of science, logic, objectivity and
research. It is a kind of expression that could be trusted to describe ideas precisely
and clearly.
You may consider using literal language when writing a research paper on the
effectiveness of misting machine for corona virus disinfection. In this case, the use
of precise language would be the best option. Authors use literal language when they
want to get their point in a direct manner.
In this table, you will see what language is appropriate in research.
*The meaning of the given examples is clear and intellectual.
In this part, you will engage yourself in activities that will improve your skills in
recognizing the language of research.
Recognizing appropriate language used in Research
Here is an excerpt of a research report. Notice the highlighted words inside the
parentheses.
Remember, in writing a research report, the language to be used should be literal –
it is direct, denotative or exact meaning of a word. Thus, the words effects and
affirm are appropriate in this context.
Text Form Language Examples
Research Literal
This chapter presents the research
methodology of the study.
The study analyzed the reading levels of
grade three pupils with an end view of
designing a reading enhancement program.
What’s More

“…Our study involved 100 freshmen from the local university: 50 males and 50
females who were divided up into five groups. Each group was asked to complete a
(poll, questionnaire) while sitting in a room that played either no music or music
from one of the following categories: uplifting music, music with prosocial lyrics,
music with antisocial lyrics, or annoying music. The uplifting songs were popular
hits with upbeat lyrics. The annoying music was computer-generated music with
no lyrics.
The music played for 25 minutes while the students completed the
questionnaires. The (relevant, fitting) portions were the first and last sections of
the questionnaire, which measured their positive and negative moods. Upon
(windup, completion) of the study, participants were given an envelope containing
five one-dollar bills, which had not been previously (mentioned, uttered) to them.
The test conductors casually mentioned that we were collecting money for a local
homeless shelter and gave (participants, partakers) the option of donating as
much of their money as they wanted, or none at all…”
Source: https://www.researchgate.net/publication/285055978
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Activity 1.2: Recognizing appropriate language used in Research
You are now ready to explore on the concept you just have learned about the
language used in research. In the paragraphs below, underline the word that is more
appropriate to the context presented. Answer on your answer sheet.
Great job! You have done well. Get ready for another learning adventure!
What I Have Learned
Activity 1.3
Now that you’ve learned a lot from the start of our lesson, let us summarize our
lesson by filling in the blanks with appropriate words and answer the questions
below. Write your answers on your answer sheet.
1. _______________________ is a systematic investigation and study of materials and
sources to establish facts and reach new conclusion.
2. _______________________ is a direct language, denotative or usual meaning of a
word.
3. _______________________ is a part of research that describes the data gathered
usually presented in tables and graphs.
4. _______________________ is a text type that is used to tell the step-by-step process
of data gathering.
5. The statement “Pilot the reading enhancement program to meet the reading needs
of the grade three pupils” is an example a/an _______________________ text type.
6-10. What is the characteristic of language used in research?
11-15. Why is it important to observe appropriate language in writing a research
report?

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Bravo! Now you’re up for the final challenge of this module.
Activity 1.4
Now that you’ve learned a lot, here is another activity for you.
You are now to write the findings of a research report by discussing the given data
on Covid-19 Bulletin of the Department of Health (DOH) dated May 13, 2020.
Observe the use of appropriate language in writing your discussion. Write your
answer on your answer sheet..
Source: Department of Health
Excellent! You have successfully applied what you have learned.
What I Can Do
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_

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Language has become an eminent tool for communication, expression and
interaction. Its importance has significantly paved a greater access for conveying
ideas and feelings. It gives access to align our feelings with our thoughts.
In this module, you will use a variety of language in expressing your views, opinions
and convictions about life.
You are bound to cultivate your minds as you work on your language as a processor
of what you are going to convey as you indulge in making Advocacy in this module.
At the end of this lesson, you are expected to:
1. define advocacy and its language used;
2. express appreciation on social issues through advocacy; and
3. formulate an advocacy on social issue presented.
What’s In
Before we move on to our new lesson, let us first review what you have learned from
the past lessons.
What is Research?
establish facts and reach new conclusion. Research also uses informative,
descriptive, persuasive and narrative text types.
Now that you are done with the review of your past lessons,
you are going to figure out the issue reflected on the
given picture. Using the guide question, write your
ideas on your answer sheet.
Lesson
2 Language of Advocacy
What’s New
What does the picture reveal? What can you contribute
to the issue presented?
______________________________________________________
_
______________________________________________________
______________________________________________________
______________________________________________________

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Now, write five (5) sentences expressing your appreciation and sentiments about
the given picture above using this question. Write your answer on your asnwer
sheet.
A while ago, you were asked to express your appreciation and sentiments about the
present issue on corona virus pandemic. By doing so, you have recognized how to
make an advocacy.
What is an Advocacy?
 Advocacy is an active promotion of a cause or principle.
 Advocacy involves actions that lead to a selected goal.
 Advocacy is one of many possible strategies, or ways to approach a problem.
 Advocacy can be used as part of a community initiative, nested in with other
components.
 Advocacy is not direct service.
 Advocacy does not necessarily involve confrontation or conflict.
 Advocacy is a text form that uses different text types such as persuasive,
informative, descriptive, narrative, and argumentative.
In this table, you will see what languages are appropriate in making an advocacy.
Text Forms Language Example
Advocacy
either literal or
figurative
Pass the message to kick out corona virus.
(Figurative - It means to get rid.)
Educate the community to prevent the
spread of corona virus. (Literal)
Congratulations! You are now ready to the next phase of our lesson.
What is It
How will you show appreciation and support to our medical Frontliners?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
____________________________
____________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
________________________________

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In this part, you will engage yourself to various activities that will improve your skills
in recognizing the language of advocacy.
Recognizing appropriate language used in Advocacy
This time, we shall now move on to another text form which is commonly known as
Advocacy.
The statements below speak about an environmental issue which has become a
perennial problem in the country.
The statements, Let’s Educate everyone to practice Proper Waste Management and
Proper Waste Management is better done with multitude hands and minds are
examples of environmental advocacies that reflect awareness of imparting
knowledge to people and developing community support to act over the
existing issue. In Advocacy # 1, it uses literal language while Advocacy # 2 uses
figurative language.
Please pay attention that in making an advocacy, both the literal and figurative
language can be used. Figurative language is a language that is indirect, connotative
or goes beyond its literal meaning.
Activity 2.2: Recognizing appropriate language used in Advocacy
It’s now your turn!
What’s More
Advocacy #1
Let’s Educate everyone
to practice Proper Waste
Management
Advocacy #2
Proper Waste Management
is best done with
multitude hands and
minds.
This time, you will make your own advocacy highlighting your understanding of
the issue on “Malnutrition”. Be guided by the following questions as your clues in
crafting your advocacy: Write your answer on your answer sheet.
 What is the issue all about?
 What is your goal? Who is your target?
 What do you want to convey?
 Use literal in box 1 and figurative in box 2.
Literal
___________________________________
Figurative
____________________________________
__________________________________

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Activity 2.3
You just have learned how to write advocacies using appropriate language. You’re
now ready to set for more learning opportunities in making your own advocacy.
Identify the language used in the following advocacies. Use the underlined words as
your guide. Write your answer on your answer sheet.
_______________1. Let us weave together the bright future of our youth through wider
opportunities.
_______________2. Feed the hungry to stop starvation.
_______________3. Educate the young minds to create a better world.
_______________4. Equal opportunities to all; stop discrimination.
_______________5. We heal as one; let’s do our part.
Terrific! Now you’re up for the final challenge of this module.
Activity 2.4
You are now about to unfold the learnings you’ve got for today’s lesson.
Look at the picture. Establish your awareness on the illustration and come up with
your own advocacy using appropriate language. Write your answer on your answer
sheet.
What I Have Learned
What I Can Do
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
________________________

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Language is a useful medium to get the message across to convince others of your
cause in order to achieve your goal.
In this lesson, you will come to know how language is used in evoking positive
feelings and convincing audiences to perform specific action or goal. This lesson is
packed with inputs and activities designed to cultivate your understanding on
recognizing language used in campaign.
After going through this lesson, you are expected to:
1. define campaign and its language used;
2. express appreciation of the language used in a campaign on present
issues; and
3. craft a campaign observing appropriate language.
What’s In
It is necessary to connect previous understanding and knowledge to new concepts.
Let us first have a short review.
What is an Advocacy?
Advocacy is an active promotion of a cause or principle. It involves actions that lead
to a selected goal. It is also one of the many possible strategies, or ways to approach
a problem. An advocacy uses the persuasive, informative, descriptive, narrative, and
argumentative text types. In writing an advocacy, you can use either the literal or
figurative language.
Now that you are done with the review of your past
lessons, you are going to figure out the issues reflected
on the given picture. Using the guide questions, write
your ideas on your answer sheet.
Lesson
3 Language of Campaign
What’s New
1. What does this picture reveal?
2. How do you feel about this picture?
_________________________________________________
_________________________________________________
__________________________________________

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Now, express your appreciation based on the picture by answering the following
questions. Write your answers on your answer sheet.
A while ago, you were asked to express your appreciation and opinion. By doing so,
you have recognized how to make a campaign.
What is a Campaign?
It refers to a set of organized activities designed to influence policies and practices to
achieve lasting change. Campaign always goes beyond just influencing policies and
practices and always seeks to engage the public in taking action and creating broader
movement for change.
Look at this table.
What is It
Text Forms Language Examples
Campaign
Literal
“Poverty is what happens when people give
up caring for one another”
Figurative “Rise and be free from the claws of Poverty”
1. What is your opinion about helping others in times of crisis?
2. What is the importance of government services during the pandemic?
3. What can you contribute to those who are in need?
actions, events and activities to achieve a change and
to raise awareness on a specific issue working more
widely across organization or people
includes lobbying those in power to make changes and
a combination of a number of actions to build a public
support to change
Campaign

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What’s More
in recognizing the language of campaign.
Recognizing appropriate language used in Campaign
This time, you will learn another text form which is commonly known as Campaign.
The statements below speak an environmental issue which has become a perennial
problem in the country.
The statements: “Observe proper waste disposal” and “Put your heart in keeping your
surroundings clean” are concrete examples of environmental campaign that
encourage awareness of imparting knowledge to people and developing
community support to act over the existing problem.
Please take note that in making a campaign, both the literal and figurative language
can be used. Literal Language is a language that is direct, denotative and gives exact
meaning of a word while Figurative language is a language that is indirect,
connotative and goes beyond its literal meaning.
Activity 3.2: Recognizing appropriate language used in Campaign
This time, you will create your own campaign to highlight your understanding of the
issue on “Drug Addiction”. Be guided by the following questions in crafting your
campaign.
 What do you want to change?
 What is your message?
 What will you do? How will you do it?
Use literal language and figurative language in making your campaign. Write your
answer on your answer sheet.
Literal:
“Observe Proper Waste Disposal.”
Figurative:
“Put your heart in keeping your surroundings clean.”
LITERAL
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
FIGURATIVE
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

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Activity 3.3
Identify the language used in the following campaigns. Write either figurative or
literal on your answer sheet.
_______________________ 1. “Stay at home, Be like a Hero”
_______________________ 2. “Protect Your Self, Protect your Family”
_______________________ 3. “Make the right Planet to Live in”
_______________________ 4. “Fight Against Illegal Drugs, Be a Catalyst of Change”
_______________________ 5. “Education is the ladder to success.”
Answer the following:
1. Explain the difference between literal and figurative language used in writing a
campaign.
2. Discuss the importance of the use literal and figurative language in writing a
campaign.
Terrific! Now you are up for the next challenge of this lesson.
Activity 3.4
Now that you’ve learned a lot from the very start of our module, here is another
activity that will let you apply what you have learned.
Our country has been confronted with so many issues and problems in the past and
much more this time of pandemic. Your task now is to think of a specific social
problem that you and your family have encountered. Write your own campaign
relative to the identified issue using appropriate language.
The first set is done for you.
Now, it’s your turn. Look at the picture. Establish your awareness on the illustration
and come up with your own campaign. In writing your answer use literal and
figurative language. Write your answer on your answer sheet.
What I Have Learned
What I Can Do
 No to Plastics: Save the Earth, Save Life
 Fixing Waste, Fixes Life
Campaign
Literal:
_____________________
_____________________
_____________________
_____________________
___
Figurative:
_____________________
_____________________
_____________________
_____________________
___

17
The 21st Century has brought dramatic changes to society at large. This means that
huge amount of information can be easily accessed in seconds with the technology.
In short, gaining information is no longer an end in itself.
As a 21st century learner, one must acquire the knowledge and skills that are
important in meeting the needs of the academe and industry through appropriate
use of language on research, campaign and advocacy in addressing societal concerns
and making a difference in our society.
In this lesson, you are expected to:
1. draw conclusions from a set of details;
2. differentiate the language used in research, advocacy and campaign, and
3. make a research report, an advocacy and campaign.
What’s In
It is necessary to connect our previous understanding and knowledge to new
concepts in the next lesson. Now, check your understanding on the following
questions.
1. What is Research?
2. What are Advocacy and Campaign?
Campaign and advocacy are set of organized activities that always go beyond just
influencing policies and practices as they always seek to engage the public in
taking action and creating broader movement for change.
3. How are they used in addressing societal concerns and making a difference
in our society? (Answer may vary)
4. How do you think they differ in the use of its language? (Answer may vary)
As you go through, be guided by what you have reviewed which will be relevant to
the lesson that you will learn in this lesson.
Lesson
4
Use of Language in
Research, Advocacy and
Campaign

18
Now that you are done with the review of your past lessons, you are going to use the
table to assess your learning progress in the different subject areas. Based on these
assigned numerical values (0-100%), determine your level of proficiency. Use the
given guide and answer the questions that follow.
Level of Proficiency Equivalent Numerical Value
Beginning 74% and below
Developing 75-79%
Approaching Proficiency 80-84%
Proficient 85-89%
Advanced 90% and above
Source: DepEd Order 73, s. 2012
Questions to answer:
1. What is your level of proficiency in each subject last school year? Fill out the
matrix using the Levels of Proficiency matrix.
Subjects Level of Proficiency
Math
English
Filipino
Araling Panlipunan
Science
MAPEH
ESP
2. In what subject areas are you doing well? How can you sustain this?
3. What areas need improvement? How can you address this?
This activity allowed you to identify your strengths and weaknesses in your academic
performance. In addition, you have determined the ways on how to improve and
sustain your level of proficiency in all subject areas.
In this manner, you have also recognized your role in improving yourself and by
doing so you can contribute a change in the society by influencing your fellow
students.
What’s New
I’m good at…
I can sustain this by…
I need help with…
I can improve in this/these area/areas by…

19
Today, you are going to learn the differences on the use of language in research,
campaign, and advocacy.
What are the differences on the use of language in research, campaign,
and advocacy?
Here is the table showing the differences on the use of language in research, advocacy
and campaign.
Text Forms Language Type Examples
Research literal
This chapter presents the research
methodology of the study.
Advocacy
either literal or
figurative
Pass the message to kick out corona
virus. (Figurative - It means to get rid.)
Educate the community to prevent the
spread of corona virus. (Literal)
Campaign
either literal or
figurative
“Be a ‘Kontra’-Covid Hero.” (Figurative)
“Observe social distancing.” (Literal)
In writing research, literal language is used. Look at the following example:
“Based on the findings of the study, it is concluded that generally, the parents’
involvement is significantly related to academic performance of the pupils and
therefore establishes the need to develop a Parental Involvement Program
Framework that will intensify parents’ involvement. (Padrones, 2011)”
The words used in the given example are precise. Now we have more examples of a
text form which is an advocacy.
a. ‘Plant tress to sustain life.” (This is an advocacy in literal form.)
b. “Read a book. Save a soul.” (This is an advocacy in figurative form.)
We are now going to have examples of a campaign.
a. “Be There For Someone Else. Give Blood, Save Life.”
(This is a campaign in literal form.)
b. “Heart for the poor.” (This is a campaign in figurative form.
Awesome! You are now ready for the next phase of the lesson.
What is It

20
in recognizing the differences on the use of language in research, campaign and
advocacy.
Differentiate the language used in Research, Advocacy and Campaign
Look at the table below and read the given statements.
Statement Text Form
Language
Type
a. Pupils in the independent reading level committed
minimal or almost no error in word recognition with
sufficient accuracy to support comprehension.
Research Literal
b. Health is Wealth. Advocacy Figurative
c. No Dogs will be Left Alone. Campaign Literal
d. Don’t Cut the Cure, Plant One. Campaign Figurative
e. Free Teens from Drugs Advocacy Literal
Remember, in research, advocacy and campaign, literal language can be used.
However, in making an advocacy and campaign, figurative language may be used.
Activity 4.2: Differentiate the language used in Research, Advocacy and
Campaign
You are now ready to explore on the concept you have just learned about the
language used in research, advocacy and campaign. Read the statements and
identify the text form and language types. Write your answer on your answer sheet.
Statement Text Form Language Type
a. We Win as One
b. The relationship shows that the more
reading errors in word recognition are
committed by the child while reading, the
least likely he is going to show positive
reading behaviors.
c. Dispose e-waste responsibly
Great job! You have done well.
What’s More

21
Activity 4.3
You’re almost done with this module, summarize the lesson by answering the
following questions. Write your answers on your answer sheet.
1. What are the differences on the language used in research, advocacy and
campaign?
___________________________________________________________________________
2. How are these different text forms beneficial in solving societal issues?
_____________________________________________________________________
Bravo! Now you’re up for the final challenge of this module.
Activity 4.4
Now that you’ve learned a lot from the very start of our module, here is another
activity that will let you apply what you have learned.
Using the data, discuss the 2018 PISA result among Southeast Asian countries.
Source: https://govtechsea.com/southeast-asia-in-the-pisa-2018-report- preparing-for-
the-future-through-education/
Given the 2018 PISA result, compose your own adovacy in promoting literacy.
Then, develop a campaign for your advocacy.
What I Have Learned
What I Can Do
Southeast Asia in Programme for International
Student Assessment (PISA) 2018
Country Reading Math Science Rank
SINGAPORE 549 569 551 1
MALAYSIA 415 440 438 2
BRUNEI 408 430 431 3
THAILAND 393 419 426 4
INDONESIA 371 379 396 5
PHILIPPINES 340 353 357 6
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
____________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________

23
22
Multiple Choice: Write the letter of the best answer on your answer sheet.
1. The Department of Health wanted to establish facts about the increasing
number of fatality due to Covid-19 pandemic in the country. What text form
shall the DOH use?
2. Gerald Anderson adopted a medical institution in Metro Manila and built
isolation tent to cater the demands of the growing number of Covid-19 positive
patients. This act is a manifestation of?
3. To say something directly using the connotative meaning of a word is called?
a. Literal b. Figurative c. Indirect
4. The following text types are used in making a campaign, EXCEPT
a. Descriptive b. Persuasive c. Narrative
5. The line “Say No to Fake News” is an example of
For item 6-10, identify the type of language of the underlined word or phrase.
6. DepEd Regional Office XII through the Regional Information Office bridges the
gap on access to information through the “DepEd Dose sa Ere”.
a. Literal b. Figurative c. Denotative
7. To cope with the demand of the “new normal”, SOCCSKSARGEN region holds
webinar to sustain its programs and activities to teachers and staff.
a. Literal b. Figurative c. Connotative
8. The sacrifices of our Frontliners reveal our true Bayanihan Spirit.
a. Literal b. Connotative c. Indirect
9. “A healthy mind is the greatest treasure to find.”
a. Connotative b. Denotative c. Figurative
10. The Barkada Kontra Droga promotes “barkadahan system” through various
affiliated activities especially saving astray souls.
a. Figurative b. Denotative c. Connotative
11.Which of the following situations exhibits a campaign?
a. Angela interviews the mayor about the new ordinance.
b. Harry purchases goods for the victims of typhoon Ambo.
c. Stella published an article about promotion of life.
12.The following sentences show connotative language EXCEPT
a. The government worked very hard to put us safe this pandemic.
b. It is important to think of the good of the majority than of one’s self.
c. We have the right to speak our mind but should not go beyond limits.
13.The following campaigns use figurative language EXCEPT
a. “We should work together in this fight against the invisible enemy.”
b. “Washing your hands is saving your life.”
c. “Observe social distancing all the time.”
Assessment

23
14.Why is it important to have an advocacy?
a. To promote and protect our rights
b. To add to the existing body of knowledge
c. To convince people for a certain cause
15. Kim wants to influence others with her advocacy on proper waste disposal.
What is the most efficient action she should do while upholding the health
guidelines?
a. upload a campaign video
b. conduct a research
c. organize a symposium
Additional Activities
Congratulations! You’ve come this far. I know you’ve learned a lot about the language
of research, campaign and advocacy. Now for your additional activities, just list down
your answer in the box.
5 Things I Learned From This Lesson
1.
2.
3.
4.
5.

Assessment
1
C
2
A
3
A
4
C
5
B
6
B
7
A
8
A
9
B
10
A
11
C
12
B
13
C
14
A
15
A
24
Post- Assessment
Answer Key
What
I
Know
1
C
2
A
3
B
4
B
5
A
6
C
7
A
8
B
9
A
10
A
11
C
12
C
13
A
14
B
15
C
Pre- Assessment
What’s
New
1.
answer
may
vary
2.
answer
may
vary
3.
answer
may
vary
What’s
More
1.
Advocacy
–
Literal
2.
Research
–
Literal
3.
Campaign
–
Literal
What
I
Can
Do
1.
answer
may
vary
2.
answer
may
vary
What’s
I
Have
Learned
1.
answer
may
vary
2.
answer
may
vary
LESSON 4:
What’s
New
A.
1.
answer
may
vary
2.
answer
may
vary
B
1.
answer
may
vary
2.
answer
may
vary
3.
answer
may
vary
What’s
More
1.
answer
may
vary
2.
answer
may
vary
What
I
Can
D
1.
answer
may
vary
2.
answer
may
vary
What
I
Have
Learned
A.
1.
Figurative
2.
Literal
3.
Figurative
4.
Literal
5.
Figurative
B.
1.
answer
may
vary
2.
answer
may
vary
LESSON 3:
What’s
New
1.
answer
may
vary
2.
answer
may
vary
What
I
Have
Learned
1.
Figurative
2.
Figurative
3.
Figurative
4.
Literal
5.
Literal
What’s
More
1.
answer
may
vary
2.
answer
may
vary
What
I
Can
Do
1.
answer
may
vary
LESSON 2:
What’s
New
1.
answer
may
vary
2.
answer
may
vary
3.
answer
may
vary
What’s
More
1.
questionnaire
2.
relevant
3.
completion
4.
mentioned
5.
participants
What
I
Have
Learned
1.
Research
2.
Literal
3.
Chapter
4
4.
Narrative
5.
Persuasive
6-10.
answer
may
vary
11-15.
answer
may
vary
What
I
Can
Do
1.
Answer
may
vary
LESSON 1:

26
Bibliography
Almonte, Liza R., Lerma L. Flandez, Angelina Lourdes A. Hermosa, Nedia Lagustan,
Liberty A. Mangaluz, Elenita R. Miranda, Paul Anthony B., Mendoza, et al.
2015. Grade 10 English Learner’s Material: Celebrating Diveristy through
World Literature. 1st ed. Pasig City: Department of Education.
“Campaign Handbook A User’s Guide to Campaigning”. 2014. Green European
Foundation. https://gef.eu/wpcontent/uploads/2017/01/
Campain_Handbook.pdf.
Derewianka, Beverly.1990. Exploring How Texts Work. Newton, NSW, Australia:
Primary English Teaching Association
Forlini, Gary. 1990. Grammar and Composition 4. South Asia: Prentice-Hall
Forstall, Melanie. 2019. “Differnce Between Literal and Figurative Language”. Leaf
Group Ltd./Leaf Group Education. Accessed May 28, 2020 from
http://www.theclassroom.com
Kabir, Syed Muhammad Sajjad. 2016. “Basic Guidelines for Research: An
Introductory Approach for all Disciplines”. Bangladesh: Book Zone
Publication.
“Impact of Music on Mood: Empirical Investigation”. n.d. ResearchGate.
Accessed June 28, 2020.
https://www.researchgate.net/publication/285055978_Impact_of_Music_on
Mood_Empirical_Investigation.
NDMU Research Journal. Volume 6, No. 1 ISSN 16559177. March 2007
Prieto, Nelia G., Victoria C. Naval, & Teresita G. Carey. 2017. Practical Research 2
for Senior High School. Quezon City: Lorimar Publishing Inc.
“ReadWriteThink – ReadWriteThink”. 2019. Readwritethink.Org.
http://www.readwritethink.org.
“Southeast Asia in the PISA 2018 Report: Preparing for the Future through
Education”. n.d. GOVTECH. Accessed June 28, 2020.
https://govtechsea.com/southeast-asia-in-the-pisa-2018-report-preparing-
for-the-future-through-education/.
Way, Eileen Cornell. 1991. The Literal and the Metaphoric. In:Knowledge
Representation and Metaphor. Studies in Cognitive Systems. vol. 7. Springer,
Dordrecht
25

DISCLAIMER
This Self-Learning Module (SLM) was developed by DepEd SOCCSKSARGEN with the
primary objective of preparing for and addressing the new normal. Contents of this
module were based on DepEd’s Most Essential Learning Competencies (MELC). This
is a supplementary material to be used by all learners of Region XII in all public
schools beginning SY 2020-2021. The process of LR development was observed in
the production of this module. This is version 1.0. We highly encourage feedback,
comments, and recommendations.
For inquiries or feedback, please write or call:
Department of Education – SOCCSKSARGEN
Learning Resource Management System (LRMS)
Regional Center, Brgy. Carpentel Hill, City of Koronadal
Telefax: (083) 2288825/ (083) 2281893
Email Address: region12@deped.gov.ph

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