Madhya Pradesh
• Madhya Pradesh is known as ‘the heart of
incredible India’. With 9 national park, 25
sanctuaries and 3 UNESCO world heritage
sites, the state is home of rich culture
heritage; innumerable monuments , large
plateau, mountain ranges, rivers & miles of
dense forest.

Famous for
• Innumerable monuments, carved temples, stupa,
forts and places on hill top. raise in the visitors mind
visions of empires and kingdoms, of the great
warriors and builders, poets and musicians, saints
and philosophers; of Hinduism, Buddhism, Jainism
and Islam.
• Three sites in Madhya Pradesh have been declared
World Heritage Sites by UNESCO:
 The Khajuraho Group of Monuments (1986)
 Buddhist Monuments at Sanchi (1989)
 The Rock Shelters of Bhimbetka (2003)

Facts:
Year 2015, is noticed as tourism year in Madhya Pradesh

Climate
• Temperature in summer 35-40 degree Celsius
• Temperature in winter 10-15 degree Celsius
• Rain fall 76-150 cms (july- sept)

Tourism Policies of MP
• Creation and improvement of
basic infrastructure.
• Up gradation and augmentation
of tourist facilities.
• Marketing of destinations.
• Human Resource Development.
• Promotion of arts and crafts of
the State.

Bhopal
• Bhopal is the capital of the Indian state of Madhya
Pradesh. Bhopal is known as the City of Lakes for its
various natural as well as artificial lakes and is also one
of the greenest cities in India. It is the 17th largest city
in the country and 131st in the world.

• Taj-ul-Masajid
The mosque features Mughal architecture. The Jama Masjid
of Bhopal, built in 1837, has an inner sanctum built out of
marble.

• Lower Lake
The lake was created in 1794 to beautify the city situated
between massive upper lake and the majestic hills, the Lower
Lake also called as Chota Talaab. The upper and lower lakes are
separated by means of an over bridge.

UJJAIN
• Ujjain was the most prominent city on the Malwa
plateau of central India for much of its history .It
emerged as the political centre of central India
around 600 BCE. It was the capital of the ancient
Avanti kingdom, one of the sixteen mahajanapadas.

• Mahakaleshwar Temple

• Kaliadeh Palace
Once recorded as beautiful temple of Sun on banks of River
Shipra with two tanks with name of Surya Kunda and the Brahma
Kunda. Palace was built by the Sultan of Mandu long back in the
year 1458 A.D.

Pench National Park
The area of the present tiger reserve has a glorious history. The park won the
"Best Management Award“. Over 1200 species of plants have been recorded
from the area including several rare and endangered plants as well as plants of
ethno-botanical importance.

Pachmarhi
Pachmarhi is the one and only hill station in Madhya Pradesh
state of central India, also known for the Pachmarhi
Cantonment. Pachmarhi have a lot of cave paintings in the
forests, some of which have been dated to be as much as 10000
years old, the caves are actually Buddhist in origin but the name
persists.

Indore
• The largest city in Madhya Pradesh.
• Situated on the banks of the two rivers
Sarasvati and Khan.
• It’s a great industrial center which has the
look of a boomtown, industries like
Automobiles, textiles, IT etc.

• Annapurna temple
Annapurna Temple, one of the oldest temple in the city
is dedicated to the Goddess of nourishment, Devi Annapurna.
This 9th century magnificent 100 feet high temple resembles
the famous Mathura Meenakshi Temple. The most remarkable
thing about this temple is that it has no man daps or pillared
halls.

• Gomatgiri
Gomatgiri, a small hillock located in a picturesque surroundings about 10-12
km away from the heart of the city, is a religious place of the Jain devotees.
This hillock was donated to the Jain Samaj by the M.P government in 1981.

Jabalpur
Jabalpur District is located in the Mahakoshal region of
Madhya Pradesh, on the divide between the watersheds
of Narmada and the Son, but mostly within the valley of
the Narmada, which here runs through the famous
gorge known as the Marble rocks, and falls 30 ft. over a
rocky ledge. The north and east belong to basin of
the Son River, a tributary of the Ganges and Yamuna, the
south and west to the Narmada basin.

• DHUANDHAR WATERFALL
As the river falls down with force on hard rocks, you could see
visuals of smoke arising, which gives the waterfalls the name.
Yet another star attraction here is the marble rocks.

• BHEDAGHAT
The place is famous for boating on River Narmada as you get to sail between the
beautiful marble rocks. The glittering marble rocks stand tall and proud at a height
of about 100 feet on either side of River Narmada. Moonlit nights make a perfect
scenario here.

• MADAN MAHAL FORT
A construction belonging to the 11th century, is a stunning
example of the architectural splendor of the past. The fort does
not share the likes of other forts in the country. It had a purpose
when it was built and it served the purpose.

Kanha National Park
Kanha National Park is Tiger reserve park and located in the
Mandla, Madhya Pradesh. The park has a significant
population of Royal Bengal Tiger, leopards, Barasingha and
Indian wild dog. This is one of India’s most visited wildlife area
and best place to encounter with wild animals

Amarkantak
Amarkantak is an important pilgrim center for
the Hindus and the source of the rivers Narmada
and Son. Holy ponds, hills, forests, and beautiful
waterfalls make Amarkantak a sought-after
destination for the religious as well as nature
loving tourists.Amarkantak also finds a mention
in, Mahabharata as one of the homes of the
Pandavas during their exile.

• Narmada Udgam complex
Narmada Udgam is a temple built at the source of the Narmada
– the holiest spot in Amarkantak. The Narmada Udgam complex
houses many small shrines and is considered to be a sacred
place for Hindus. Devotees can be seen bathing, washing or
performing rites and rituals in the complex.

• Shambhudhara &Durgadhara
Two other extremely beautiful waterfalls are situated deep in
the forest. One has to walk a few Kms. to see these breath
taking waterfalls.

• Sarvodya Jain Temple
This temple considered a construction marvel. Cement and iron have not been
used in this temple and the weight of the idol to be placed in the temple is around
24 Tones. Besides these regularly visited sites, all roads from Amarkantak within 3
Km radius are excellent trekking routes where one can behold the beauty of nature
in its breathtakingly untouched form.

Sanchi
Sanchi in Madhya Pradesh is a pilgrim center.
Sanchi houses Great Stupa, which is the
country’s oldest stone structure. After the
decline of Buddhism in this part of the world,
Sanchi seemed to be out of the map until it was
rediscovered by General Taylor, a British officer.
Declared by UNESCO as the ‘World Heritage
Site’ in the year 1989, Sanchi attracts tourists
from all over the world

• SANCHI STUPA
STUPA Sanchi is a hot spot for Buddhist tourist in India. It is situated at Sanchi in Raisen
district of Madhya Pradesh. The glorious Stupa at Sanchi is the oldest stone composition
in India and was originally commissioned by the emperor Ashoka, the Great in the 3rd
century BCE. Sanchi tagged as the World Heritage site by UNESCO in 1989.

• Udayagiri Caves
Udayagiri Caves, a group of 20 caves, make an interesting presentation of the
past. Sculptures representing Hinduism and Jainism from Gupta Era are seen in
the caves. The caves date back to a period between 4th and 5th century AD.
Some of the caves are located at the top of the hill while most are located in
the foothill.

• ASHOKA PILLARS
Life of Emperor Ashoka has lots of tell to power mongers.He had conveyed
his message loud and clear by building pillars across his kingdom. The pillars
ranged between 40 to 50 feet in height. Near the southern gateway of Sanchi
Stupa stands the famous Ashoka Pillar of 3rd century BC. The pillar
represents elegance, creativity and exquisite architecture.

• GUPTA TEMPLE
Gupta Temple in Sanchi stands proof of the architectural excellence of the
Gupta period. It also reflects the integrity that prevailed among people
belonging to various faiths for the temple was constructed in a land that was
predominantly a Buddhist pilgrim center.

Gwalior
Gwalior City is a District in Madhya Pradesh State . The old city is
covered with white sandstone Mosque, Palaces, rock temples
and statues of archaeological and architectural interest. Gwalior
City was the Capital of the princely State of Gwalior until
1948. With different Dynasty, the city gained a new dimension
from the warrior kings, poets, musicians, and saints who
contributed to making it renowned throughout the country.

• Gwalior fort
Gwalior fort, which was famously described as ‘the
pearl amongst fortresses in India’. In a sense, Gwalior
continues to retain a medieval majesty.

• Saas Bahu Temple
Built in the 9th century, the Saas Bahu temple attracts tourists and
devotees alike. Shastra Bahu, another name of Lord Vishnu. These
are two temples situated adjacent to each other and are decorated
with impeccable carvings and sculptures.

• Jai Vilas Palace
It was established in 1874 by Jayajirao Scindia, the Maharaja of Gwalior and is still the
residence, the former royal Maratha Scindia dynasty. Museum Dedicated to Jivaji Rao
Scindia, this is one of the most prominent museums of Madhya Pradesh. It occupies
around 35 rooms of Jai Villas Palace. The museum is famous for its collection of
manuscripts, sculptures, coins, paintings, weapons, etc. The museum is a great place to
connect with the history of Gwalior, especially the Scindia dynasty.

Padavali
Situated 40 km from the main town of Gwalior, Padavali is an fortress
comprising many ancient temples. The temples have erotic carvings.
These temples were discovered in 2005 as a result of excavation by the
ASI. Most of the temples here are dedicated to Shiva and Vishnu. The
temples are believed to built around 8th-10th century AD and is built
mainly using red sandstone.

Mitavali
This temple with the Indian parliament building (Sansad
Bhawan) as both are circular in style. This temple is so named
because of the presence of multitude of shivalingas inside its
cells. The temple consists of a circular peripheral wall which
shows different courses of constructions in different times. The
topmost course of the wall, composed of bricks and limestone.

Khajuraho Group of Monuments,Khajuraho
The Khajuraho Group of Monuments is a group of
Hindu and Jain temples in Madhya Pradesh. They
are one of the UNESCO World Heritage Sites in
India. The temples are famous for their nagara-style
architectural symbolism and their erotic sculptures.
Most Khajuraho temples were built between 950
and 1050 by the Chandela dynasty. Historical
records note that the Khajuraho temple site had 85
temples by 12th century. Of these, only about 20
temples have survived, spread over 6 square
kilometers.

• Lakshman Temple
The oldest and most aesthetically pleasing temples. The trinity of
Brahma, Vishnu and Shiva is depicted in the horizontal beam over the
entrance of the temple.

• Devi jagdamba Temple
Devi Jagdamba temple has beautifully carved figures. The Garba Griha houses a
stunning sculpture of the Goddess of the Universe. The temple also houses a
beautiful image of Goddess Parvati, with the image of Mithuna.

• Dulhadev Temple
Built the year 1130 Dulhadev Temple enshrines a beautiful shivalingam and striking
sculptures of Apsaras . The temple also has a stunning sculpture of Lord Shiva with his wife
Parvati.

Omkareshwar Jyothirlinga temple
One of the holiest shrines in the whole of India,
the Omkareshwar temple is one of the twelve
revered jyothirlingas in India. The temple is
situated on an island called Mandhata, located
at the meeting point of the rivers Narmada and
Kaveri. The island is said to be in the shape of
the Hindu 'OM' symbol. This temple, apart from
the religious values, also boasts of stunning
architecture and houses beautiful carvings.

Omkareshwar Jyothirlinga temple

Bhimbetka rock shelters
The Bhimbetka rock shelters are an archaeological
site, exhibiting the earliest traces of human life on
the Indian subcontinent, and thus the beginning of
the South Asian Stone Age. It was declared a World
Heritage Site in 2003. The oldest paintings are
considered to be 30,000 years old, but some of the
geometric figures date to as recently as the
medieval period. The colors used are vegetable
colors which have endured through time because
the drawings were generally made deep inside a
niche or on inner walls.

Bhimbetka rock shelters

SWOT Analysis

Strengths
 Centrally located
 Long and rich history. History have left indelible
and landmark evidences.
 Rich inventory of natural and manmade tourism
resources.
 Computerized reservation system.
 Tourism declared is an “industry”.

Weaknesses
1. Long distances between the tourist
centers.
2. MP is a developing state.
3. MP is not located near the major ports
of tourist entry such as Rajasthan or
Goa.
4. Poor connectivity and infrastructure
facilities for the tourist centers.
5. Lack of comprehensive plan for long-
term development.
6. Lack of coordination with private sector.

1. Heritage tourism
2. Wild life tourism
3. Pilgrim tourism
4. Nature/Eco tourism
5. Adventure/sports tourism
6. Resort tourism
7. Business tourism
OPPORTUNITIES

Threats
• Stiff competition from the
neighboring states &
Rajasthan, Uttar Pradesh and
eastern part of Maharastra.
• Need planned and careful
handling to negotiate the
present adverse image.
• Infrastructure, if not improved
within a time frame, might
create problems in future.
• Cleanliness of the areas
improved sanitation,
elimination of beggars and
touts should be given priority.

PEST analysis

POLITICAL( new tourism policy)
Madhya Pradesh government announced and approved a new tourism policy.
It is aimed at promoting more investment from private sector and procuring
more land for them than promoting tourism.
 The new policy has relaxed luxury tax limit from Rs 500 to Rs 2000 and zero
tax during off season.
 Heritage hotels will be exempted from tax for a period of 10 years.
 The policy also includes ‘Water tourism policy’ to promote tourism at
various reservoirs of power projects like Indira Sagar, Omkareshwar and
Bansagar dams.
 The new hotels at Bhopal and Indore will be exempted from taxes for a
period of five years and eight years in other areas.
 The new hotels will also be exempted from electricity duty if they set up
captive power plant.
 The new policy proposes Special Tourism Zone and creating land bank for
the private investors.
 The mandatory provision of creating minimum 10 years for tax
exemptions for new hotel has also been abolished.

IMPACT OF TOURISM IN ECONOMY
The tourism industry offers four source of
revenue to the area economy and state economy.
Expansion of currency facilities which stimulates
the local market.
Expansion of local investment facilities and
credit facilities.
Stimulation of local production.
Stabilization of high price level by stimulation of
market.

SOCIOLOGICAL CONDITIONS
• The population of Madhya Pradesh consists of a number of ethnic
groups and tribes, castes and communities. . The main tribal groups in Madhya
Pradesh are Gond, Bhil, Baiga, Korku, Bhadia (or Bhariya),
Halba, Kaul, Mariya, Malto and Sahariya. Dhar, Jhabua and Mandla districts
have more than 50 percent tribal population.
• The official language is Hindi. In addition Urdu and Marathi are spoken by a
substantial number of the population.
• Madhya Pradesh is noted for its classical and folk music.
• 90.9% of the MP residents followed Hinduism, while others
are Muslim (6.6%), Jain (0.8%), Christians (0.3%), Buddhists (0.3%),
and Sikhs (0.2%).
• Two of the medieval India's most noted singers, Tansen and Baiju Bawra, were
born near Gwalior in present-day Madhya Pradesh.
• in spite of living in a subdued environment, the people of MP are quite developed
and good by heart. The caring, warm and welcoming nature of these people of
Madhya Pradesh makes them stand unique from others.
• The dressing patterns of the Madhya Pradesh people vary drastically from one
region to another.
• To name a few of the well known festivals and fairs held commonly all over the
state of Madhya Pradesh are: Holi,Id,Navratri.

TECHNOLOGICAL CONDITIONS
The broad vision of the State in the Technology sector is summarised as
follows:
• a) Improve the life of the common man leveraging the strengths of e-
Governance.
• b) Attracting investment in the sector so that the educated youth is able to
contribute to the development of the State Create a pool of highly skilled
professionals who are at par with the best in the country.
• c) Transforming Resource Based Economy to Knowledge Based Economy
• Technological initiatives-
 Creating and enabling niche marketing.
 Promotion of infrastructure, industry and economy.
 Manpower development for IT.
 Promotion of IT in social sector.
 Promotion of IT in government sector.

UNEXPLORED PLACES IN MP
SOME HIDDEN DESTINATIONS IN
MADHYAPARDESH “HEART OF THE
INDIA”

Mandu is the epitome of architectural
excellence that our ancestors seemed to
have achieved. This city is testament to
the unconditional love between Prince Baz
Bahadur and Rani Roopmati. Mandu also
boasts of the oldest erected monument of
India.
MANDU – Unlittered by the footsteps of time