Edgard Eeckman's speech on crisis communication for the workshop of the "Belgische Vereniging van Ziekenhuizen" (Belgian Association of Hospitals) "Health, Hospitals and Media" on 13 June 2013 in Brussels.
4. Globalism
l Interior – Abroad
l Internal – external
l Layman – Expert
l Private – Public
l Sick - Healthy
l Between roles
l Between target
groups
l Between messages
l Between markets
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5. The digital communication space
One unfiltered & participatory
conversation
in a growing public sphere
between empowered individuals
without time-space distanciation
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15. Crisis communication preparation
l Link between crisismanagement and crisis
communication management
l Crisis communication manual
l Crisis communication team
l Q & A + Statements
l Crisis(communication) exercises
l Training
l Have (digital) communication tools ready
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28. Efficient crisis management
l Direct & Fast access to management
l Direct & Fast & Co-ordinated response
l Taking the lead
l Open attitude
l Receiver focused communication
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