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The Martian's Guide To Launching Your eBook

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Andy Weir's best-selling novel, The Martian, started as a free eBook and quickly took the world by storm. Self-published authors can learn a lot from Weir's success. In this presentation we discuss eBook launch tips that authors can learn from The Martian. For a deeper look, check out our blog post: http://bit.ly/MartiansGuide

Publicada em: Marketing
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The Martian's Guide To Launching Your eBook

  1. 1. T H E M A R T I A N ’ S G U I D E T O L A U N C H I N G Y O U R E B O O K
  2. 2. D I D Y O U K N O W T H E M A R T I A N S T A R T E D A S A F R E E E B O O K ?
  3. 3. A N D Y W E I R ’ S S U C C E S S A S A S E L F - P U B L I S H E D A U T H O R I S A L E A R N I N G O P P O R T U N I T Y F O R A L L A U T H O R S .
  4. 4. I N T H I S P R E S E N T A T I O N W E W I L L D I S C U S S S I X B O O K L A U N C H L E S S O N S S E L F - P U B L I S H E D A U T H O R S C A N L E A R N F R O M A N D Y W E I R ’ S B E S T - S E L L I N G N O V E L .
  5. 5. 1. Prepare Long Before Your Launch
  6. 6. Astronauts prepare for years before their launch. As an author you must begin your book launch preparations at least 4-6 months in advance.
  7. 7. 2. Take Advantage of Your Available Resources
  8. 8. Mark Watney woke up alone on Mars with a HAB designed to last 31 days, and resources that were not meant to last much longer.
  9. 9. Instead of complaining, he made the best of his available resources.
  10. 10. Authors must adopt this mindset and make the most of what they have. A successful book launch doesn’t require a ton of resources.
  11. 11. 3. Create a Way to Communicate With the World
  12. 12. An early turning point for Mark Watney is when he first makes contact with NASA on earth.
  13. 13. Once he is able to make contact he can begin sharing his survival plans.
  14. 14. Your successful book launch relies heavily on your ability to communicate with your target audience.
  15. 15. A few effective methods are: email, blog, social media, podcast, speaking engagements, guest posting, old fashioned letters and networking events.
  16. 16. The bottom line is this: if you can’t find a way to communicate with your target audience before your launch, it will be a fail.
  17. 17. 4. Find People Willing to Help Your Cause
  18. 18. Plans to save Watney take a turn for the worse when NASA’s supply shuttle explodes during launch.
  19. 19. With too little time to build and launch another shuttle, NASA must find outside help.
  20. 20. The Chinese came to the rescue and offered their fully-built and ready to launch rocket.
  21. 21. So, who can help you with your book launch? The answer is simple: influencers!
  22. 22. Influencers are people online that have the ability to sway their audience.
  23. 23. If you can find the right influencers to recommend or promote your book, it will help your launch immensely.
  24. 24. 5. Cut the Dead Weight
  25. 25. When the day comes to leave Mars, Watney launches in a MAV stripped down to the bare essentials.
  26. 26. Cutting all non-essential weight made it possible for Watney to successfully connect with his crew and return home.
  27. 27. An easy way to increase your chances of a successful book launch are to cut unnecessary costs.
  28. 28. The first proven way to cut costs is to find affordable ways to promote your book. Here are 20: http://bit.ly/20BookMarket
  29. 29. The second proven method is to pay less to sell your book. With EditionGuard you can sell eBooks for as low as $24/mo.
  30. 30. 6. Know That You Can Accomplish Anything
  31. 31. The Martian is a captivating novel that proves anything is possible.
  32. 32. Andy Weir created a best-selling book as an independent author with very little resources.
  33. 33. So, we leave you with this question: If he can do it, why can’t you?
  34. 34. Thanks for checking out this presentation. Let’s Connect On Social Media!

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